MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

YouTube Flicks The On Switch With YouTube TV

Tim Mulligan

2 Mar 2017

Tuesday, February 28th could be looked back on as the day when everything changed for the pay TV industry in the US. This was the day when one of the tech majors decided to announce to the world that it was getting into streaming pay-TV in a big way.

3 min read

Twitch Will Start Selling Games And Offer A Cut To Streamers

Karol Severin

1 Mar 2017

content monetisation

Twitch, the game video streaming platform owned by Amazon, announced yesterday that it will start selling games via streamers’ channels. This alone is news-worthy, but what makes the announcement a potential juncture in content monetisation is the revenue share model at place.

3 min read

Global Recorded Music Revenues Grew By $1.1 Billion In 2016

Mark Mulligan

1 Mar 2017

Media and Marketing

Following on from the global market share numbers we released on Sunday , here are our findings regarding the growth of the overall market. Throughout 2016 as the major label earnings were coming in there was a growing awareness that 2016 was going to be a landmark year for the recorded music business.

3 min read

Quick Take: Soundcloud Go Take 2

Mark Mulligan

1 Mar 2017

Music Subscriptions

Soundcloud Go, Soundcloud’s initial foray into the world of premium subscriptions was never the best of fits for the Berlin based streaming upstart. Soundcloud has achieved something few others have in streaming: it has carved out a unique proposition, user base and catalogue.

2 min read

Amazon & Netflix Go To The Oscars

Tim Mulligan

27 Feb 2017

Yesterday’s 89th Academy Awards made history. For the first time, streaming services were critically recognized by the Academy Of Motion Pictures and Sciences with Netflix and Amazon, the two largest SVOD (Subscription Video On Demand) services, each receiving Oscars for their work.

3 min read

Global Recorded Market Music Market Shares 2016

Mark Mulligan

26 Feb 2017

MIDiA and Music Business Worldwide have been tracking record label and publisher financial releases throughout 2016. In addition MIDIA has conducted market sizing work on the publishing sector and research for the Worldwide Independent Network’s (WIN) indie label market share project.

4 min read

Shine Pivots From Advertising’s ‘Nuclear Threat’ To Advertising’s Rainbow

Karol Severin

24 Feb 2017

ad verification

I have written about the journey of the network-level adblocker Shine numerous times. The company has come into the public eye due to its disruptive effort of offering adblocking at the network level to carriers.

4 min read

Quick Take: Tilt’s Acquisition By Airbnb Is A Major Coup For Social Commerce

Zach Fuller

23 Feb 2017

As ad-supported online content becomes the arena for the rise of fake news (and privately turns into a duopoly market between Facebook and Google), social commerce is shaping up to be one of the next big growth stories for both social’s established tech majors such as Facebook and the young pretenders to the social throne such as Snapchat.

2 min read

Awesomeness TV And The Premium Online Video Content Challenge

Tim Mulligan

21 Feb 2017

Despite the hype and the overall direction of travel, creating a premium video offering for mobile audiences remains a huge challenge. Last week Awesomeness TV and Verizon (who bought a 24.5% stake in Awesomeness TV for $159 million) decided to halt the development of their premium mobile content service .

3 min read

Differentiating Full-Stack Media and Tech Ecosystems

Zach Fuller

20 Feb 2017

full stack media

Two key developments in digital media that MIDiA Research has addressed over the past year are the emergence of both full-stack media and the tech ecosystem. These shifts in the digital life have recently emerged to define many people’s purchasing and social lives online, and whilst they share similarities, it is important from a strategic perspective for those operating in the space to recognise the distinctions between the two: Tech Ecosystems Technology ecosystems are product platforms defined by the core components built into the platform by theirowners.

3 min read

Quick Take: WeChat Introduces Paid Content For Public Accounts

Karol Severin

20 Feb 2017

Mobile messaging

It’s no secret that Asian messaging platforms have been leading much of the global innovation efforts, regarding the monetization of mobile messaging. Last week it emerged that WeChat is trialling Paid Content for public accounts.

2 min read

Why Sling TV’s Move Into Cloud DVR Takes SVOD One Step Closer To Supplanting Non-streaming Pay TV

Tim Mulligan

17 Feb 2017

Sling TV’s recently announced that it would be expanding its cloud DVR trial to its subscriber base who access the service through Amazon Fire TV and Android devices. This will be closely followed by rolling it out to Sling TV users.

3 min read

The Significance behind The Amazon Prime Video Membership Numbers

Tim Mulligan

16 Feb 2017

Amazon Prime Video

One of the challenges of following the disruption wrought by Amazon in the TV and film business is assessing the size of its Prime membership. Currently a subscription to prime membership includes a subscription to Amazon Prime Video.

3 min read

Four Companies That Could Buy Spotify

Mark Mulligan

15 Feb 2017

21st Century Fox

For much of 2016 it looked nailed on that Spotify would IPO in 2017 and that the recorded music industry would move onto its next chapter, for better or for worse. The terms of Spotify’s $1 billion debt raise (which mean that Spotify pays an extra 1% on its 5% annual interest payments every six months beyond its previously agreed IPO date) suggest that Spotify was thinking the same way too.

7 min read

Sarnoff’s Law and the Media Valuation Shift

Zach Fuller

10 Feb 2017

The story of David Sarnoff is the archetypal American Dream. A Belarusian child immigrant arriving in New York City at the turn of the 20th century, the ambitious Sarnoff would demonstrate an early instinct for technological shifts with a prescient awarenessof the emerging media and entertainment industries.

4 min read

YouTube’s Super Chat Is A Guerrilla Marketing Gift To Advertisers

Karol Severin

9 Feb 2017

Critical Developments

Super Chat is an interesting attempt at monetizing mobile messaging and live video both, for creators and YouTube. The company has announced its launch this week in 20 countries, giving creators and communication-thirsty superfans a reason to celebrate.

4 min read

Change Is Afoot In Music Video

Mark Mulligan

9 Feb 2017

facebook music strategy

Music video’s two power players are both in the news for strategic resets. On the one hand YouTube has announced that it is mergingits YouTube Music and Google Play Music team s while on the other hand Vevo has announced it is postponing the launch of its subscription service in favour of prioritising global expansion .

5 min read

YouTube Unleashes The Power Of Live Streaming

Tim Mulligan

8 Feb 2017

Yesterday YouTube announced that it was opening up live streaming to its creator community who have a following of 1,000 or more on the YouTube platform. The new service called “Super Chat” allows users of the service to “get a creator’s attention” by buying a variety of emoji and chat messages which are then pinned to the top of the chat window for up to five hours.

3 min read

Streaming Music Pricing: Inelastic Stretching

Cover image for Streaming Music Pricing: Inelastic Stretching

Mark Mulligan

7 Feb 2017

music subscribers

Music Subscriptions

Pricing has long been an issue for streaming music subscriptions, with the $/€/£ 9.99 price point above what most people spend on music each month. Streaming services have navigated around the issue with a combination of tactics such as telco bundles and aggressive price discounts (e.

4 min read

The BBC’s Planet Earth II, Snapchat And The Premium Content Play

Tim Mulligan

6 Feb 2017

Hot on the heels of last week’s S-1 Initial Public Offering prospectus release by Snap Inc, the parent company of Snapchat, was this morning’s announcement that the US messaging service is partnering with BBC Worldwide, the international commercial arm of the BBC, to launch an exclusive series of Planet Earth II shows on Snapchat’s Discover platform in the US and Canada.

3 min read

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