MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

New Report: Snap Inc Q1 2017 - Declining User Growth Exacerbates Rising Costs

Zach Fuller

12 May 2017

Daily Active users

Following the release of its first earnings call since its IPO in March, Snapchat creator Snap Inc has seen its stock price drop 28% to its lowest price since going public. The development increasingly reflects investor uncertainty as to whether the company will be able to continue following a period of intense competition from Facebook and a consequent slowdown in growth.

2 min read

Latest MIDiA Research Reports: An Overview

Cover image for Latest MIDiA Research Reports: An Overview

Mark Mulligan

11 May 2017

consumer insights

Throughout Q1 2017 MIDiA Research has taken a close look at the latest shifts, trends and consumer insights within the digital marketplace across the 4 key areas of Video, Media, Music and Games. MIDiA reports address market forecasts and growth patterns by coverage areas and our latest reports consist of development trends, competitive landscape analysis, and key developments.

4 min read

Why Facebook Is Getting Into TV

Tim Mulligan

10 May 2017

Last week there was a lot of coverage around the 51% increase in year on year ad revenue and the additional 80 million monthly active users added to Facebook in Q1 2017. However last week also saw the unveiling of a significant new development in Facebook’s overall usermonetization strategy.

3 min read

Amazon Double Down on Voice Control by Announcing Echo Show

Zach Fuller

9 May 2017

Amazon is doubling down on Echo’s success (60% growth rate since November 2016) by just announcing the Echo Show. A visual iteration on the Echo, the device is priced at $229.99 and will initially only be released in the US, mimicking the rollout strategy of the original Echo device last year.

2 min read

Amazon Prime Live Events, More Than Just Gigs For Olds

Mark Mulligan

9 May 2017

Amazon Prime Live Events

Amazon today announced ‘Amazon Prime Live Events’, a series of smaller capacity gigs by largely heritage acts made available exclusively to Amazon Prime members in the UK. The first wave of artists include Blondie, Alison Moyet and Texas.

3 min read

Quick Take: Snapchat Opens Up To Brands

Zach Fuller

5 May 2017

campaign management

Having incurred considerable audience loss to Instagram since the Facebook owned platform began copying several of the image-based messaging apps most popular features, Snapchat is fighting back with its latest pitch to brands and advertisers.

2 min read

Why Facebook’s Instant Games Could End Up Eating Apple And Google’s Lunch

Karol Severin

4 May 2017

messenger games

Facebook has started rolling out its non-download Instant Games globally, after having launched in the US in November. The announcement has come after additional new developer features were introduced to Instant Games developers during last week’s F8 conference.

3 min read

Can Twitter Successfully Transition Into A Live Streaming Destination?

Tim Mulligan

4 May 2017

At yesterday’s first ever Digital Content NewFronts, struggling social media platform Twitter made a bold play for relevance in the video-centric world of digital content. With much fanfare, Twitter unveiled a slew of 16 separate live streaming partnerships with premium media providers across Sports, News and Entertainment.

3 min read

State Of Freemium Games In Q1 2017 – Regional Analysis Of Top Charts

Karol Severin

28 Apr 2017

freemium game dynamics

freemium publishers

The sheer importance and popularity of the freemium games model in the app economy is evident across the globe as they capture the lion’s share of both the top 100 grossing overall apps as well as gaming charts globally.

3 min read

WikiTribune Is a Start, But It Misses The Core Issue On Fake News

Zach Fuller

27 Apr 2017

alternative facts

Having created Wikipedia, one of the most widely read sites in the history of the World Wide Web, Jimmy Wales is aware of the complexities and pitfalls when it comes to managing the authenticity of information.

3 min read

AR & The Battle Between Snap Inc. And Facebook

Tim Mulligan

25 Apr 2017

Media and Marketing

Last week was a big week for Augmented Reality and its role in live video. On April 18th, Snap Inc. announced that it was launching a new AR feature called World Lenses . Users can now tap the camera screen while using the rear-facing camera to bring up new 3D lenses.

4 min read

Quick Take: IFPI Revenue Numbers

Mark Mulligan

25 Apr 2017

global music sales

Today the IFPI published their annual assessment of the global recorded music business. The key theme is the first serious year of growth since Napster kicked off a decade and a half of decline, with streaming doing all the revenue heavy lifting.

4 min read

Netflix Q1 2017: International Picks Up The Slack

Tim Mulligan

21 Apr 2017

Netflix’s Q1 earnings this week revealed a company that is continuing to shape the video streaming market, with international becoming an increasingly central part of the story. With Netflix on course to pass the psychologically significant 100 million subscriber mark, the company’s Q1 2017 quarterly earnings are particularly significant.

2 min read

Will Amazon’s Lex Platform Be the New App-Store?

Zach Fuller

21 Apr 2017

Amazon Prime Video

Swiftly following the success of the Echo, Amazon have announced their Lex platform is now open to 3rd party developers, allowing them to create and monetise chat-bots, further embellishing the device.

3 min read

Google Rumoured To Plan A Built-In Ad Blocker In Chrome

Karol Severin

20 Apr 2017

The Wall Street Journal reported yesterday that Google may be planning to introduce an ad blocking feature to its Chrome browser on desktop and mobile. The article clarifies that this is not a confirmed move yet – it may or may not go ahead in the upcoming weeks.

3 min read

The Culture Bubble & Scripted Drama

Tim Mulligan

19 Apr 2017

Amazon Prime Instant Video

cultural bubble

Cultural trends are defined by technology and taste arbiters. In the modern era, increasing disposable incomes have transformed the majority of the world into consumers of services as well as products, and newly created audiences have gravitated towards emerging forms of media technology.

4 min read

Exclusive: Deezer Is Exploring User Centric Licensing

Cover image for Exclusive: Deezer Is Exploring User Centric Licensing

Mark Mulligan

19 Apr 2017

music licensing

Music streaming

One of the great, though less heralded, successes of streaming in 2016 was keeping the lid on artist angst. Previous years had been defined by seemingly endless complaints from worried and angry artists and songwriters.

5 min read

Quick Take: Baidu Acquires xPerception as Competition in Sensory Computing Heats Up

Zach Fuller

14 Apr 2017

Chinese tech giant Baidu announced today they will be acquiring xPerception, in what can be interpreted as a strategic play for the Augmented Reality market. At face value, xPerception covers much of 2017 in tech’s buzzwords: AI, AR and Deep Learning.

2 min read

Quick Take: UK Recorded Music Industry Grew By 5.1% in 2016

Mark Mulligan

13 Apr 2017

The recorded music industry’s run of good news stories continues with the BPI’s announcement that UK revenues grew by 5.1% in 2016. As in other markets, streaming is the fuel in the engine. Revenues hit £925.

2 min read

Forget Cord Cutting: It’s A Bigger Cord With More Strands

Cover image for Forget Cord Cutting: It’s A Bigger Cord With More Strands

Tim Mulligan

11 Apr 2017

Amid all the noise and angst surrounding cord-cutting among the TV industry over the last two years, it is easy to fall into the trap of thinking that pay-TV is facing an irreversible decline. The reality, however, is that traditional pay-TV operators are facing irreversible decline (albeit a relatively slow and steady one), whereas streaming pay-TV is experiencing significant growth (and it really is time to stop thinking of streaming as anything other than another form of pay-TV).

4 min read

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