MIDiA Blog

Blog - Page 102

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Why AT&T Has Decided To Acquire Time Warner

Tim Mulligan

24 Oct 2016

The most powerful force in nature is when two landmasses moving in opposite directions come up against each other. The result of these two tectonic plates irrepressibly pushing up against one another is...

4 min read

Are You Acquiring App Users At A Loss?

Karol Severin

24 Oct 2016

Media and Marketing

It is no secret that reliable metrics are crucial for successful mobile growth, but even more important is knowing which ones to use when and how to use them. Technology is changing so fast that it is...

4 min read

Can NBA in Virtual Reality Avoid 3D TV’s Fate?

Zach Fuller

24 Oct 2016

US Sports fans will begin to see the fruits of the highly anticipated partnership between Next VR and Fox Sports this NBA season, following the announcement that the network will begin broadcasting one...

3 min read

How Spotify Can Become A Next Generation “Label”

Mark Mulligan

21 Oct 2016

Access Industries

One of the themes my MIDiA colleague Tim Mulligan (the name’s no coincidence, he’s my brother too!) has been developing over in our online video research is that of next generation TV operators. With...

7 min read

Why Scheduling Has Come To Facebook Live

Tim Mulligan

19 Oct 2016

Live video streaming

Today’s rollout of live video scheduling on Facebook is both a strategic move of vision and a tantamount recognition that the current iteration now requires modification. From today verified page administrators...

3 min read

Is SVOD Destined To Remain Niche?

Tim Mulligan

18 Oct 2016

This week is a significant week for SVOD (Subscription Video On Demand) services. On Monday Netflix announced its third quarter numbers which have highlighted the slow down in growth in domestic subscriber...

3 min read

Music Messaging Apps: Music Consumption Will Never Quite Be The Same Again

Mark Mulligan

17 Oct 2016

Music messaging apps are one of the most exciting and disruptive music consumer behaviours to emerge since file sharing first raised its head in the late 1990s. Apps like Musical.ly and Dubsmash have catalyzed...

2 min read

Could Limited Ad Tracking Make Apple The Largest ‘Adblocker’?

Karol Severin

17 Oct 2016

You may have noticed the setting on your iPhones and iPads called ‘Limit Ad Tracking’ – LAT (Setting->Privacy->Advertising->Limit Ad Tracking), or if you are most people, you may not have....

5 min read

Has Snapchat Learned From Twitter’s IPO?

Zach Fuller

14 Oct 2016

augmented reality

Snap Inc, the parent company of messaging app Snapchat, have hired Goldman Sachs and Morgan Stanley for a seemingly imminent IPO. In addition to being one of the first app generation unicorns (alongside...

4 min read

Disney and Netflix: A Full-Stack Media Dream

Zach Fuller

7 Oct 2016

Previously linked as being one of many suitors for Twitter, Disney additionally emerged this week as a rumoured buyer for video giant Netflix. Only last month, Disney CEO Bob Iger declared his company...

4 min read

Cstream Aims To Break The All-You-Can-Eat Mold

Mark Mulligan

5 Oct 2016

The paucity of innovation and differentiation in the streaming music market is a direct cause of the slowdown in streaming growth outside of Spotify and Apple’s continued – and now, market dominating...

4 min read

What Shomi’s Failure Tells Us About The State Of Online Video

Tim Mulligan

3 Oct 2016

Last week’s announcement that Canadian SVOD (Subscription Video On Demand) service Shomi is due to close in November brings to an end its two-year experiment with trying to offer a viable alternative...

3 min read

Quick Take: Can Viveport Be the App Store of VR?

Zach Fuller

30 Sep 2016

Viveport, the online store of the HTC Vive VR headset, launches today in 30 countries with a selection of around about 60 titles across the entire pantheon of VR content - from sports to education and...

2 min read

Video Metrics In The Landscape Of The Walled Ecosystems

Tim Mulligan

27 Sep 2016

The recent revelation by Facebook that it had overstated its video metrics –the amount of time which Facebook viewers have been actually watching Videos by up to 80% due to opacity in its reporting of...

3 min read

Why Oculus Rift Will Struggle in its UK Launch

Zach Fuller

22 Sep 2016

Four years after its near-mythical Kickstarter campaign introduced the name Oculus Rift into the consciousness of virtual reality believers worldwide, the headset finally launches in the UK this week....

3 min read

From Adblocker To Ad Exchange: Eyeo Embeds Itself Into The Digital Advertising Value Chain

Karol Severin

21 Sep 2016

adblock plus ad exchange

Last week a major strategic puzzle piece fell into place on an adblocker’s journey to become a commercial part of the digital advertising industry’s value chain. Eyeo, the company behind Adblock Plus...

5 min read

Is Social Inherently The Future Of Sports Video Coverage?

Tim Mulligan

19 Sep 2016

Sports history was made last week in the Ralph Wilson Stadium in New York where the Buffalo Bills and the New York Jets clashed in the NFL’s Thursday Night Football fixture and it was streamed live on...

4 min read

Quick Take: EU Takes A Swipe At YouTube’s Safe Harbour

Mark Mulligan

14 Sep 2016

The EU today announced a raft of reform proposals for copyright, encompassing news, video and of course music . Among the proposals is the recommendation that sites like YouTube that currently operate...

3 min read

The Inevitable Video Data Wars

Tim Mulligan

13 Sep 2016

Netflix’s recent filing to the FCC (Federal Communications Commission) inquiryon advanced broadband sets the stakes for a clash of world views between the TV and the tech worlds. The SVOD giant’s position...

3 min read

MIDIA Blog Exclusive: Just How Well Are Chatbots Actually Doing?

Cover image for MIDIA Blog Exclusive: Just How Well Are Chatbots Actually Doing?

Mark Mulligan

11 Sep 2016

Chart Of The Week

Facebook messenger

The arrival of chatbots has been widely covered by the media in the last few months. The hype peaked in April 2016 when Facebook (though by no means the first company to do so) released its Messenger Platform...

3 min read

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