Blog: Music - Page 18

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The paradox of small

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Mark Mulligan

18 Jun 2021

independent creators

creator culture

When the history books are written about our current times, the rise of creator culture will likely go down as one of the most impactful paradigm shifts. It is a dynamic that extends far beyond music, but it is impacting the music industry more directly than it is other entertainment industries – in large part because the music business is not yet set up for the economies of micro audiences.

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The opportunity behind the Roblox lawsuit

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Kriss Thakrar

14 Jun 2021

Three months ago, MIDiA reported on the role of the Boombox in Roblox and the potential of the unique (and unlicensed) behaviour that was emerging around it. Subsequently, the National Music Publishers Association has filed a $200 million lawsuit against the platform, directly citing the copyright infringement facilitated by the in-game product.

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We’re Hiring (again)

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Mark Mulligan

11 Jun 2021

Streaming Music

Business Strategy

The pandemic rewrote the rules of digital entertainment, creating new opportunities and threats at an unprecedented rate while also intensifying competition for consumer attention. Never before has the interconnected nature of the digital entertainment landscape been more important, which also means that never before has MIDiA’s holistic, cross-industry view been more important.

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The productisation of music rights

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Mark Mulligan

4 Jun 2021

music catalogues

music catalogue acquisitions

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMG is the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.

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Hi-Res audio: It’s all about a maturing market

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Mark Mulligan

21 May 2021

Apple and Amazon made a splash this week by integrating Hi-Res Dolby Atmos audio into the basic tiers of their streaming services . The timing, i.e. just after Spotify started increasing prices, is – how shall we put it, interesting .

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The reign of the superstar is over

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Hanna Kahlert

13 May 2021

Media and Marketing

Cultural trends

It is growing ever-more difficult to generate a singular ‘big hit’. Awards shows have always had their issues with keeping relevant, but with streaming for both music and video exponentially increasing the amount of content released while simultaneously diluting the social context around big releases, a saturated attention environment makes it increasingly difficult to judge just what is ‘award worthy’ – and who it is that will care.

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Growth drivers – what comes after streaming

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Mark Mulligan

7 May 2021

The pandemic-defined 2020 was an outlier year across digital entertainment, with the extra 12% of time consumers spent with entertainment boosting everything, including music. One of the effects was that streaming grew more than it would have otherwise, delaying the inevitable slowdown in streaming revenue growth.

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Staggered vaccine rollouts will prime entertainment for (further, faster) innovation

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Hanna Kahlert

4 May 2021

Media and Marketing

The ‘light at the end of the tunnel’ of COVID-19 is theoretically drawing closer. Yet, as we blogged about last week , staggered vaccine rollouts mean that the ‘new normal’ will begin for some consumers sooner than others – painting a year-ahead picture of a global marketplace as different and difficult to predict as from this time last year.

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How should we celebrate fame in today’s music business?

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Keith Jopling

29 Apr 2021

Doom scrolling on socials is something I try to avoid, but like most 21st century humans living through the pandemic life, I occasionally fall short. Such as this weekend when scrolling through Instagram I came across Flea’s feed (he of the Red Hot Chili Peppers).

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Spotify pushes prices up, but do not expect dramatic effects

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Mark Mulligan

27 Apr 2021

spotify pricing

streaming pricing

Spotify finally announced a significant price increase, raising prices in the UK and some of Europe, with the US set to follow suit. The increases affect Family, Duo and Student plans. The fact that streaming pricing has remained locked at $9.

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The social studio will empower the next million producers

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Kriss Thakrar

23 Apr 2021

MIDiA recently explored the concept of the social studio and the more sophisticated tools for creation that are being embedded in social media platforms. It did not take long for this to go from concept to reality with Facebook’s Sound Studio announcement.

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What does it mean to 'fix streaming'?

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Keith Jopling

19 Apr 2021

When I wrote a blog for MIDIA in January 2020 I first coined the term the “ Song Economy ”. At the time I saw it as a good thing - a major growth driver for the music industry to increase the value of songs, requiring bigger marketing strategies and in turn, more consumption of those songs: “The Song Economy is the new music industry’s growth engine.

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What live in 2021 can learn from live in 1921

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Tim Mulligan

16 Apr 2021

sports broadcasting

virtual concerts

Nearly a hundred years ago in July 1921, the entertainment world changed forever thanks to the efforts of David Sarnoff, a Belarusian emigree to the US who headed up the Radio Corporation of America (RCA).

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The music industry’s centre of gravity is shifting

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Mark Mulligan

16 Apr 2021

music industry investment

music investment

Regular readers will know that MIDiA has been analysing the creator tool space for some time now and building the case for why the changes that are taking place will be transformational not just for the creator tools space itself but for the music business as a whole.

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Social media is becoming a social studio

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Kriss Thakrar

13 Apr 2021

Social media platforms have spent the past decade redefining what it means to be a visual creator. They are now on the cusp of doing the same with music. TikTok has announced a wave of new features , including Music Machine, a loop-based MIDI production tool within the app.

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MUSIC & GAMING: A NEW WAY TO PLAY

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Dara Jegede

13 Apr 2021

monetizing fandom

MUSIC & GAMING: A NEW WAY TO PLAY New report explores how music companies and creators should rethink building and monetising fandom LONDON—Tuesday, April 13, 2021: MIDiA Research, in partnership with Twitch, release a report, Music & Gaming: A new way to play , examining the growing opportunity for music artists to leverage the games industry’s fan economy to develop their careers, connect with their audiences and monetise their craft.

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Gamers: The new frontier of music’s fan-centric growth

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Karol Severin

13 Apr 2021

Music companies have begun to realise that as their industry has grown, it has also transferred much of its previous fan value into the subscription and song economy. The outbreak of COVID-19 and the subsequent halt of live music events (which, since the advent of streaming, became music’s key way of monetising fandom) increased the urgency with which monetising fandom in the digital era needs to be addressed by artists and their representatives.

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Assessing the streaming opportunity: You’re doing it wrong

Cover image for Assessing the streaming opportunity: You’re doing it wrong

Mark Mulligan

9 Apr 2021

Buoyed by lockdown, streaming enjoyed another strong year in 2020, up 17.1% on 2019 according to MIDiA’s recorded music market shares report . But the revenue slowdown will come in 2021, driven by the maturation of the big music markets (e.

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T-Series to IPRS: Signs of a maturing market?

Cover image for T-Series to IPRS: Signs of a maturing market?

Srishti Das

9 Apr 2021

Music streaming

Music publishing

The Indian Performance Rights Society (IPRS) finally controls the majority of publishing market share in India, after the mammoth music label and film production company T-Series registered itself as a member.

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Creator tools platforms could become social networks

Cover image for Creator tools platforms could become social networks

Mark Mulligan

31 Mar 2021

Product Strategy

With all the growing interest and investment in creator tools companies, music production platform Bandlab hitting 30 million users points to a longer-term future for the space – one in which the boundaries spread far beyond the base of music makers.

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