Blog: Music - Page 16

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Music market shares: independent labels and artists are even bigger than you thought

Cover image for Music market shares: independent labels and artists are even bigger than you thought
Mark Mulligan
It has been a long time since the music industry has been in such good shape. So long, in fact, that there are not too many executives left who worked through the pre-crash days. 2021 was the year in which the major label groups capitalised on the momentum, with Universal and Warner going public, and Sony going on a spending spree.
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Out with viral, in with niche: TikTok’s impact on music changes form

Cover image for Out with viral, in with niche: TikTok’s impact on music changes form
Tatiana Cirisano
In 2020, TikTok users proved their power for turning songs into hits. Tracks associated with dance challenges, memes and other TikTok trends regularly cracked the top 10 of the Billboard Hot 100 songs chart, and major labels entered bidding wars to sign the previously unknown artists behind TikTok smashes, such as Powfu (of “Death Bed”) and Jawsh685 (of “Laxed [Siren Beat]”).
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Adele’s success will be best measured in cultural impact – not sales

Cover image for Adele’s success will be best measured in cultural impact – not sales
Mark Mulligan
Adele is something of an anomaly in the modern music business, a throwback to how things used to be. These days even the biggest artists struggle to get mainstream attention for their new releases in a flooded market that is defined by more releases than ever before, and the ‘always on’ artist who is continually releasing new music and talking to their audience.
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Axing exclusive music licenses in China will drive new local music cultures

Cover image for Axing exclusive music licenses in China will drive new local music cultures
Srishti Das
As a result of the new guidelines set out by the Cyberspace Administration of China (CAC), record labels are no longer allowed to issue exclusive licenses to music services. Previously, music services in China were able to secure exclusive deals with record labels which meant that these services could then sub-license to other platforms in the region for an additional licensing fee.
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