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Blog: Music

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Why music is not enough for an artist fan club

Kriss Thakrar

31 Jul 2026

Cultural trends Instagram Deezer

With 90,000 AI-generated tracks uploaded to Deezer every day(at time of writing), AI-generated music now constitutes the majority of new releases on the platform. Music was an oversaturated world before AI, with 60,000 tracks released a day in 2021, but a threefold increase in five years makes that ...

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What it takes to make a music streaming subscriber switch services

Tatiana Cirisano

30 Jul 2026

Clients only

Business Strategy Spotify Streaming

For years, choosing a music streaming service was perhaps less of a decision than an accident. At least in Western markets, the major DSPs have offered similar catalogue, feature sets, and user interfaces, giving consumers little reason to choose one over another.

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The biggest album launches happen off streaming – here’s how it can win them back

Olivia Jones

15 Jul 2026

Marketing Strategy Spotify TikTok

Album marketing rollouts are moving to centre stage as a growing number of artists and labels incorporate interactive experiences into their digital album promotions. For example, with Olivia Rodrigo’s recent release you seem pretty sad for a girl so in love , TikTok launched an in-app experience ...

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Gender inequity in creative industries is a structural problem. It's time we addressed it like one

Laura Fisher

10 Jul 2026

Cultural trends Artists Music

Gender inequity in creative industries is often treated as a series of one-off incidents – individual acts of bias, isolated pay gaps, or a singular unsafe workspace. This fragmented view is, itself, part of the problem.

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The future of the music creator economy

Mark Mulligan

9 Jul 2026

Audience Insight Streaming Creators

AI is a black swan event for music, intertwining the futures of the creator economy and the music industry. The number of gen AI music monthly active users (MAUs) nearly tripled between 2023 and 2025, adding nearly nine times as many users as the global base of musicians over the same period.

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AI attitudes by DSP: See which platform’s users embrace AI the most – and why

Tatiana Cirisano

2 Jul 2026

Clients only

Audience Insight Streaming Music streaming

Over the last few weeks, much has been written about music streaming platforms’ approaches to AI transparency, moderation, and adoption, which are often vastly different . Just as DSPs differ in their approaches to AI, it turns out that their userbases differ widely on their attitudes towards th...

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Why now is the time for the creator right

Mark Mulligan

26 Jun 2026

Business Strategy Creators Artists

YouTube’s Lyor Cohen and the Recording Academy’s Harvey Mason Jr. recently penned an op-ed for Variety in which they made the case for the NO FAKES act being seen as the starting pistol rather than the finish line.

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Superfandom in an anti-social media world

Kriss Thakrar

19 Jun 2026

Clients only

Fandom Streaming Social media

For the past five years, TikTok and digital reach have largely dictated music marketing. For many artists, success has meant being an influencer first and an artist second. The idea of “ 1000 true fans ” shifted from cultivating a dedicated audience willing to buy tickets for your shows to focus...

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Music subscriber market shares Q4 2025: The chess board is set

Tatiana Cirisano

15 Jun 2026

Business Strategy Spotify Streaming

Global music streaming subscribers grew 10.1% to reach 921.6 million in 2025, according to MIDiA’s just-published music subscriber market shares report . While growth slowed compared to 2024, it remained in the double digits, with the 1 billion subscriber landmark now firmly in sight.

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Atomised concentration: How streaming ensures the house always wins

Mark Mulligan

12 Jun 2026

Clients only

Business Strategy Streaming Artists

There is an apparent paradox in today’s streaming-dominated music market: major labels are losing share (on a distribution basis) yet long-tail indies are finding it ever harder to achieve scale. So, is the trend fragmentation or concentration? The perplexing answer is that it is both.

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K-pop fans are not “one size fits all”: Comparing fans in US and South Korea

Olivia Jones

4 Jun 2026

Clients only

Fandom Business Strategy Streaming

K-pop has had a banner year, with the genre earning multiple Grammy nominations,along with the massive success of Kpop Demon Hunters . As K-pop’s dedicated fans dominate the global stage, they are often seen as the definition of “superfans”, with artists and labels chasing similar levels of fa...

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The music industry’s personalisation paradox

Tatiana Cirisano

28 May 2026

music industry Music Music fandom

Music streaming, like most other digital entertainment types, has never been more personal. Every listener is now super-served their own algorithmically-generated world of personalised playlists, AI DJs, and hyper-specific recommendations.

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The creative generation wants its own soundtrack

Kriss Thakrar

21 May 2026

Clients only

Business Strategy Streaming Fandom

Most music fans are musically creative. This doesn’t necessarily mean they aspire to be artists or producers, but simply that they are engaged in at least one of the musical creativity behaviours tracked by MIDiA, such as producing music, learning or playing an instrument, writing music, performin...

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Answering questions from MIDiA’s "The State of AI and Music" webinar

Olivia Jones

7 May 2026

Business Strategy Spotify Streaming

Last week, MIDiA’s public webinar “The State of AI and Music” explored AI’s role in reshaping consumption, creation, and value in the music industry. For those who were unable to attend, a recording of the webinar is available here .

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Teens are skipping release week – here’s why the music industry can’t ignore it

Tatiana Cirisano

30 Apr 2026

Clients only

Business Strategy Music music industry

The persistent growth of “catalogue” music listening is a familiar topic to the industry. In this context, the results of MIDiA’s Q4 2025 consumer survey may not seem so surprising. Just 24% of all consumers report listening to new music the week it is released, on at least a monthly basis, as...

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Multi-dimensionality in music isn’t new – but it’s overdue for a comeback

Olivia Jones

23 Apr 2026

Business Strategy Spotify Streaming

Multi-dimensionality in music – that is, engaging in ways beyond simply listening to a song – has existed for decades. In the vinyl era, fans could read liner notes and look at album artwork while listening.

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IMS electronic music business report 2025/6

Mark Mulligan

22 Apr 2026

Cultural trends Fandom Music

It’s that time of year again for the definitive annual assessment of the global electronic music market: The IMS electronic music business report . Premiered at the annual IMS conference in Ibiza, this year’s report paints the picture of a healthy industry with thriving scenes but also a few war...

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Music and AI: What happens when quality is no longer a differentiator?

Tatiana Cirisano

16 Apr 2026

Cultural trends Music streaming Music

For most of recorded music history, quality was scarce. Recording, producing, and distributing a song that sounded “good” required significant investments of time, money, and skill, along with access to gatekeepers, who carefully filtered what entered the system.

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Breaking the language barrier: AI’s next disruption in music

Adham Nazir

9 Apr 2026

Business Strategy Fandom Artists

American poet Henry Wadsworth Longfellow once proclaimed that music is a universal language. Ironically, perhaps the only part of this universal language that isn’t universal is language itself. In the streaming era, it may seem easier than ever for musicians to reach listeners around the world, a...

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Beyond the song: Why artists need transmedia storytelling

Olivia Jones

2 Apr 2026

Fandom Marketing Strategy Streaming

In today’s fragmented marketing world, artists have to promote more than just their music – they have to build dedicated fandom. To achieve this, more artists are implementing transmedia elements – that is, adapting a brand story across multiple platforms – into their marketing strategies.

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