Blog: Music - Page 21

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Apple to launch subscription bundle – we called it!

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Mark Mulligan

13 Aug 2020

In MIDiA’s 2020 Predictions report published in December 2019 we predicted that tech majors would start creating subscription bundles, with Apple leading the fray. Lo and behold, news has just come out that Apple is working on ‘ Apple One’ – a multi-genre subscription bundle that will includeApple Music, Apple TV+, Apple Arcade and Apple News+.

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Streaming’s remuneration model cannot be ‘fixed’

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Mark Mulligan

12 Aug 2020

The #brokenrecord debate continues to build momentum and new models such as user-centric are getting increased attention, including at governmental level in the UK. But as Mat Dryhurst correctly observes , there is a risk of the market falling into streaming fatalism; that the obsession with trying to fix a model that might not be fixable distracts us from focusing on trying to build alternative futures.

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Newsflash: UMG, WMG and Spotify may have a problem with Tencent

Cover image for Newsflash: UMG, WMG and Spotify may have a problem with Tencent

Mark Mulligan

7 Aug 2020

Tencent Music Entertainment

UPDATE: A White House official confirmed to the LA Times that the announcement, at this stage, will not affect Tencent shareholdings of companies and clarified that the order only refers to transactions 'related to' WeChat.

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The MIDiA Research Podcast: Episode 1 – What Next for Tencent?

Cover image for The MIDiA Research Podcast: Episode 1 – What Next for Tencent?

Mark Mulligan

7 Aug 2020

Media & Marketing

We are excited to announce the first episode of the MIDiA Research podcast: What Next for Tencent? President Trump's executive orders concerning Bytedance and Tencent set the cat among the pigeons. In this podcast we explore what the potential ramifications are for Tencent's bold and disruptive entertainment business strategy in the West.

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COVID-19 hit major labels much harder than it did Spotify

Cover image for COVID-19 hit major labels much harder than it did Spotify

Mark Mulligan

5 Aug 2020

Streaming revenue

major label streaming revenue

COVID-19 was always going to have a significant impact on the music business, and with the Q2 results for all of the major music companies now in we can start to look at just how big that impact has been so far.

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We are at a turning point for social music

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Mark Mulligan

4 Aug 2020

In recent days we have seen three major developments that, collectively, are a potential pivot point for social music: 1. TikTok close to a US-entity buyout by Microsoft to avoid potential sanctions, following hot on the heels of an India blackout 2.

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Why Spotify needs Russia

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Mark Mulligan

16 Jul 2020

Spotify’s delayed Russia launch finally happened this week . While it did not drive a stock price growth like the Josh Rogan deal did (the stock closed just 1 cent higher than the previous day’s close) it will actually prove much more important in the medium term.

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How the DNA of a hit has changed over 20 years

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Mark Mulligan

13 Jul 2020

the song economy

Updated on 13/03/2025: Five years is a long time in the fast-changing music industry. To see how the DNA of a hit has evolved since this blog was published, check out our latest post by MIDiA's music researcher, Olivia Jones: " How the DNA of a hit changed in the last five years ".

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Time to stop playing the velocity game

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Mark Mulligan

3 Jul 2020

music marketing

We all know that streaming has transformed consumption and business models alike, but this is not a ‘now-completed’ process. Instead, it is one that continues to evolve at pace, and the dynamic of pace is the pivotal variable.

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Just what is Tencent’s Endgame?

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Mark Mulligan

16 Jun 2020

Tencent’s combined $200 million investment in WMG follows on the heels of its $3.6 billion joint investment in Universal Music. It is hardly Tencent’s first investments in music, having spent $6.2 billion on music investments since 2016.

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Music Streaming Needs a New Future

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Mark Mulligan

12 Jun 2020

While doing some research on the Chinese streaming market I came across this fantastic UX tear down of Xiami Music . I recommend you read it in full. The day before I found this–also must-read–article on Beyoncé’s streaming strategy ,which explains how she uses different platforms to segment her fanbase (Tidal – super fans, Spotify engaged fans, Netlix, passive fans).

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Artists are Learning How it Feels to be a Songwriter

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Mark Mulligan

8 Jun 2020

The ‘broken record’ streaming debate that continues to rage on is a natural consequence of the instantaneous collapse of live music revenue following lockdown. As soon as it was clear that live was going to be gone for some time , MIDiA predicted that the artist backlash against streaming royalties would be a natural, unintended consequence .

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The Global Music Industry Will Decline in 2020

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Mark Mulligan

3 Jun 2020

live music decline

live music forecasts

music industry forecasts

Sorry to be the bearer of bad tidings but the global music industry will decline in 2020. Although we are now nearing the post-lockdown era in many countries across the globe, we are only just at the start of the recession phase that is coming next.

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The Music Industry’s Next Five Growth Drivers

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Mark Mulligan

22 May 2020

The risk with trying to imagine what the future might look like is to simply think it is going to be a brighter, shinier version of today. At this precise moment in time, this has perhaps never been truer.

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The Future of Live

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Mark Mulligan

20 May 2020

The almost total cessation of live music has sent shockwaves throughout the wider music industry. Though live companies are clearly at the epicentre, labels and streaming services are the in the blast radius too as the gaping hole left in most artists’ income is causing them to question their other income sources, streaming especially – with both labels and DSPs in the sights.

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Radio strategies 2020 & beyond

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Keith Jopling

18 May 2020

This is part 2 of our blog on Radio’s future and focuses on strategies for radio networks. MIDiA’s full report “Radio Is Switched On Again / Strategies for 2020 and Beyond” is now available to subscribers.

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Artists – Have Your Voice Heard

Cover image for Artists – Have Your Voice Heard

Mark Mulligan

12 May 2020

midia artist survey

MIDiA is fielding its third biannual Artist Survey. Our two surveys last year were very successful and got hundreds of artist responses. MIDiA’s artist surveys takes the pulse of the artist community and provides this information back to the artist community.

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What is the value of exposure when exposure is all there is?

Cover image for What is the value of exposure when exposure is all there is?

Mark Mulligan

6 May 2020

There is an existential debate going on at the moment, around whether streaming is paying artists enough. It may feel like a rerun of old debates but it is catalysed by COVID-19 decimating artist income.

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The IFPI Confirms 2019 was the Independents' Year for Streaming

Cover image for The IFPI Confirms 2019 was the Independents' Year for Streaming

Mark Mulligan

4 May 2020

Independent labels

UPDATE: this post has been updated to correct an erroneous data point. Previously it stated that independent market share was 41%. It has been corrected to 29% Recently I wrote about how a little-known Spotify statistic revealed that independents (labels and artists) outperformed the majors on its platform in 2019 .

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Travis Scott has Only Scratched the Surface of Music Games Tie Ups

Cover image for Travis Scott has Only Scratched the Surface of Music Games Tie Ups

Mark Mulligan

1 May 2020

In February 2019 Marshmello caused ripples of almost tidal proportions across the music business when 10.7 million Fortnite fans watched him perform a ‘concert’ in the game. Then in April 2020 Travis Scott followed in his shoes with his own Fortnite concert, pulling in 12 million players.

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