Blog: be the change

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Meritocracy only works if the door is open in the first place: International Women’s Day in 2025

Hanna Kahlert

11 Mar 2025

Cultural trends

consumers

women in music

Key insights from this blog: This International Women's Day, celebrations of women's accomplishments were overshadowed by industry developments and political decisions Women are consumers too – it is in businesses' best interest to give women access to the rooms where the decisions about events, products, and advertising aimed at them are made MIDiA's findings from the landmark ' BE THE CHANGE ' report further highlight the issues for women in music (that urgently need to be addressed by the industry) This weekend saw the celebration of International Women’s Day.

min read

The next era of entertainment: AI and social are lowering barriers, but new ones must emerge

Hanna Kahlert

15 Oct 2024

Social

art

Creators

There is an inherent tension between tech-enabled accessibility to creation (good), and the ability for that entertainment to become successful (challenging). Music and other entertainment industries typically have one half of this conversation at a time.

min read

Gender inequality in music mirrors the challenges of streaming… as do its opportunities for change

Hanna Kahlert

20 Mar 2024

women in music

be the change

Streaming

It has never been easier to become a music artist, but it has never been harder to turn that into a long-term career. A hyper-saturated content environment means record levels of competition and decreasing shares of stable revenues.

min read

Music has a gender problem — why do women bear the burden of fixing it?

Tatiana Cirisano

13 Mar 2024

music industry

gender equity

gender equality

On International Womens’ Day, MIDiA published the fourth annual edition of BE THE CHANGE: Gender equity in music , in collaboration with TuneCore and Believe. We surveyed more than 4,100 music creators and professionals from 133 countries, as well as conducting interviews, to learn about their challenges in the industry.

min read

The music industry (still) has a culture problem

Hanna Kahlert

10 Feb 2022

Media and Marketing

women in music

be the change

2022 is set to be a year of great change (and consolidation of change) in entertainment and beyond . However, some things, it seems, have stayed the same. Last month, Rolling Stone reported that nine out of the 10 highest-paid musicians in 2021 were men.

min read

Music is no longer about consumption, but participation (and women are leading the charge)

Hanna Kahlert

27 Jul 2021

women in music

creator tools

Music

The mainstream shift to digital-first life in the last year and a half has affected video content production, games sales, and social media habits. It has also (notably) exacerbated the music industry shift to independent artists and music streaming revenue woes – both of which are now raising existential questions as to the future culture of music.

min read