Blog: Games - Page 5

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Games companies turn to defence as recession looms

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Karol Severin

12 Jan 2023

business planning

The beginning of 2023 has seen several games companies show prudent caution, highlighting warning signs as to what lies ahead. Ubisoft cancelled three games in development. Wizards of the Coast reportedly cancelled five video games projects.

min read

Can afforfable MOCAP help with VR adoption?

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Samuel Griffin

16 Dec 2022

Motion capture (MOCAP) has been synonymous with big-budget productions such as Avatar and The Lord of The Rings since their respective releases. Sony hopes to change that. Sony’s January 2023 release of Mocopi , a mobile MOCAP hardware, will allow users to attach sensors to their person and have an avatar mimic their movements on-screen.

min read

Will PlayStation Tournaments deliver on Sony’s hopes?

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Perry Gresham

9 Dec 2022

competitive gaming

PlayStation recently announced “ PlayStation Tournaments ”, a new on-console tournaments platform designed to centralise events. Participants can enter a range of tournaments and win prizes based on their performance – including in real life (IRL) prizes.

min read

Games report bundle offer – the less you can afford research, the more you probably need it

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Karol Severin

2 Dec 2022

games production

Part of the festive period is about reflection and new aspirations. I, for one, am eternally grateful that MIDiA works with some of the most successful companies in entertainment. I love that we get to ask a lot of questions, have fascinating discussions, find progressive solutions to business challenges, and help our clients look around the corner to see what’s to come – both in the entertainment market and in entertainment consumers’ minds.

min read

The co-op opportunity

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Perry Gresham

25 Nov 2022

This month Microsoft released the results from a consumer survey they commissioned into Christmas-period gaming habits. According to the survey, video games are a more popular seasonal activity than either board games or outdoor activities (among those who celebrate the season).

min read

How to recycle games IP: God of War: Ragnarök

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Samuel Griffin

10 Nov 2022

Santa Monica Studio

Familiar enough, but not too familiar Recycling games IP is commercially beneficial to games companies, be it from the cost, risk, or predictability perspective. Despite, or perhaps because of, the constant outpouring of new content, audiences find comfort in the familiar – making revamps, sequels, and spin-offs safe bets for production companies in video and games alike.

min read

Can esports organisations allocate resources more effectively to unlock growth?

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Samuel Griffin

4 Nov 2022

esports audiences

Esports organisations

Esports events bring thousands of viewers from around the world into a shared space. Despite being major spectacles, these events are often a high-risk high-reward opportunity for esports organisations.

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Twitch and YouTube are poised for disruption in the video game advertising explosion

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Ben Woods

1 Nov 2022

Two years ago, the broad negative sentiment toward in-game advertisements stood steadfast as the gaming industry devised the ground rules for realising its multi-billion-dollar advertising opportunity.

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Despite declining time spent, Microsoft’s gaming strategy is well and good

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Karol Severin

27 Oct 2022

In its Q3 2022 results (FY Q1 2023), Microsoft reported growth in Game Pass subscriptions, but said that Xbox content and services revenue declined 3% year on year, driven by declines in first-party content and third-party content, while hardware grew 13%.

min read

Are the short-term benefits of rereleases luring big games companies into a long-term trap?

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Perry Gresham

21 Oct 2022

Ever since the launch of the PS4 and Xbox One almost a decade ago, the games industry has found itself in an era of remasters. The shift towards re-releases is clear, with cross-gen ports of Diablo III and Grand Theft Auto V, remastered collections like Halo MCC and Mass Effect, and ground-up remakes of classic titles such as Resident Evil 1-3 and the GTA Trilogy.

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Why interactive engagement must become a new frontline in video streaming

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Ben Woods

18 Oct 2022

Cult of The Lamb

As we travel deeper into the era of entertainment saturation, video streaming services are facing some uncomfortable truths.Maintaining and securing audiences by green-lighting expensive series based on proven intellectual property is no longer enough to keep audiences engaged.

min read

Is Microsoft the flywheel for Meta’s VR efforts?

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Karol Severin

13 Oct 2022

Xbox and Meta announced a partnership bringing the Xbox Game Pass and cloud gaming experiences to Meta Quest 2 VR headsets. Meta Quest 2 users will be able to enjoy Xbox’s cloud gaming experience without the need to own an Xbox console.

min read

The fall of Stadia

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Perry Gresham

7 Oct 2022

games streaming

games subscriptions

Google’s game streaming service Stadia is shutting down in January 2023, just over three years into its life. What went wrong for such a promising technology with the backing of one of the largest corporations in the world? What does this mean for the future of cloud gaming? Popularity contest The key reason Stadia is being scrapped? User numbers.

min read

Quick take: Are Netflix’s games efforts still in line with the consumer needs of today?

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Karol Severin

29 Sep 2022

It has been a year since Netflix announced its first games studio acquisition. Two days ago, it announced the launch of its own in-house gaming studio based in Finland, bringing a fourth gaming studio into its arsenal.

min read

Grand Theft IP

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Perry Gresham

23 Sep 2022

grand theft auto

intellectual property

This week gaming entered leak season, with large amounts of content unexpectedly released for two major upcoming titles: Grand Theft Auto VI (GTA) and Diablo IV. GTA developer Rockstar Games confirmed : “We recently suffered a network intrusion in which an unauthorised third party illegally accessed and downloaded confidential information from our systems, including early development footage for the next Grand Theft Auto”.

min read

What Gamescom and PAX West tell us about games’ cultural relevance in the 2020s

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Karol Severin

15 Sep 2022

cultural insight

Over the last few weeks, I had the opportunity to present at both Gamescom in Cologne, and PAX West in Seattle. It has been a few years since I visited Gamescom. Back then, I wrote about how gaming has fully established itself as a cultural phenomenon and was edging towards the mainstream.

min read

Games-video crossovers are coming of age

Cover image for Games-video crossovers are coming of age

Samuel Griffin

8 Sep 2022

Music discovery

Video and games crossover content is becoming mainstream. The Emmy winning Arcane, a live action remake of The Last of Us, indicated that games-inspired video is trailblazing at the core of entertainment fandom.

min read

The trials and tribulations of virtual reality

Cover image for The trials and tribulations of virtual reality

Perry Gresham

26 Aug 2022

virtual reality

The new world of virtual reality (VR) has felt closer over the past ten years than ever, but is still just over the horizon. VR remains niche The main sticking point is adoption: currently just under one in ten US gamers has a VR headset, dropping to around 1 in 20 in western Europe and even less in other tracked nations (MIDiA Research survey data).

min read

PlayStation and Xbox exchange PR blows amid the Activision deal approval process

Cover image for PlayStation and Xbox exchange PR blows amid the Activision deal approval process

Karol Severin

19 Aug 2022

Sony and Xbox exchanged PR salvos last week as Microsoft’s acquisition of Activision came under regulatory scrutiny in Brazil. Within it, companies got an opportunity to comment on the impacts of the acquisition.

min read

Has Blizzard’s mobile gamble paid off?

Cover image for Has Blizzard’s mobile gamble paid off?

Perry Gresham

11 Aug 2022

microtransactions

Blizzard was once perhaps the most loved game developer – with a devoted fanbase built on the back of iconic titles like Diablo and World of Warcraft. However, over the past few years there has been a shift in the perception of the developer, especially within its core fanbase.

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