Blog: Games - Page 4

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

For Sony's games division, add-on content is the one to watch

Cover image for For Sony's games division, add-on content is the one to watch

Karol Severin

16 Aug 2023

in-game monetisation

Sony reported its Q1 FY2023 results last week. The Gaming & Network Services (G&NS) segment was up 27.8% on last year. At the same time, however, operating income was down 6.83%. This segment had...

min read

Competing in the live service games sector is about to get really difficult

Cover image for Competing in the live service games sector is about to get really difficult

Karol Severin

25 Jul 2023

live service games

saturated landscape

With the advent of in-game purchases, live service games have gradually become an important fuel of the games industry’s growth. Their sheer success and the appeal of the business model have understandably...

min read

Microsoft’s big win against the FTC

Cover image for Microsoft’s big win against the FTC

Karol Severin

13 Jul 2023

Activision Blizzard

Microsoft has won its case against the FTC’s motion for a preliminary injunction to halt or terminate the deal. There is still an ongoing antitrust case by the FTC against Microsoft, but now the acquisition...

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Games publishers are gradually losing their mojo

Cover image for Games publishers are gradually losing their mojo

Karol Severin

5 Jul 2023

games publishers

Similarly to music labels, games publishers 20 years ago had a bona fide hit-making capability. For music, this was the combination of funding, marketing, and an exclusive network to ‘make things happen’...

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Quick Take: Are Wizards of the Coast about to unlock the wider collector market?

Cover image for Quick Take: Are Wizards of the Coast about to unlock the wider collector market?

Karol Severin

12 Jun 2023

Wizards of the Coast (Wizards), the creator of the trading card game Magic: The Gathering (MTG ), have recently dropped an MTG card set partnered with The Lord of the Rings . Expanding from players to...

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NetEase’s expansion to the West is in full swing

Cover image for NetEase’s expansion to the West is in full swing

Karol Severin

2 Jun 2023

Since the beginning of 2023, NetEase has been rapidly announcing new studios, averaging one per month. These have either been established internally, or acquired. - It acquired SkyBox Labs (Canadian games...

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What Project Q tells us about Sony’s strategic thinking?

Cover image for What Project Q tells us about Sony’s strategic thinking?

Karol Severin

25 May 2023

During Sony’s Showcase event last night, Sony unveiled Project Q – a handheld gaming device. It will come to the market later this year, though Sony did not specify the exact date or price yet. Project...

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Live services: Is the success of the few clouding the strategic judgement of the many?

Cover image for Live services: Is the success of the few clouding the strategic judgement of the many?

Perry Gresham

19 May 2023

microtransactions

EA are heavily committed to the live service model, with their earnings release for financial year ending March 2023 putting their share of games revenues from full game purchases at just 26%, meaning...

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Amazon bringing physical product shopping into games is a prime example of monetising fandom

Cover image for Amazon bringing physical product shopping into games is a prime example of monetising fandom

Karol Severin

12 May 2023

in-game monetisation

Earlier this week, Amazon announced an initiative called Amazon Anywhere . It enables mobile games to offer consumers the ability to purchase physical products (e.g., toys and merchandise) directly inside...

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New content is not the only answer for creators

Cover image for New content is not the only answer for creators

Samuel Griffin

4 May 2023

As platforms become inundated with new content, competition for attention is constantly intensifying. Many creators must keep working harder (streaming more) to maintain their current metrics. The requirement...

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CMA blocking Microsoft from acquiring Activision raises more questions than answers

Cover image for CMA blocking Microsoft from acquiring Activision raises more questions than answers

Karol Severin

27 Apr 2023

UK’s Competition and Markets Authority (CMA) just announced that it “ prevented Microsoft’s proposed purchase of Activision over concerns the deal would alter the future of the fast-growing cloud...

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Quick take: Can Rovio give Sega wings in mobile and live services?

Cover image for Quick take: Can Rovio give Sega wings in mobile and live services?

Karol Severin

20 Apr 2023

Sega is acquiring Rovio, and from my perspective, this deal makes sense for both sides. We are experiencing another step in the games industry’s wider consolidation journey, as cross-platform (i.e.,...

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Four themes that affect you, no matter what kind of games company you are

Cover image for Four themes that affect you, no matter what kind of games company you are

Karol Severin

23 Mar 2023

Even without the disruptive events of the Covid-19 pandemic, Russia’s invasion of Ukraine, and the cost-of-living crisis, navigating the constantly evolving business dynamics in the games industry has...

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Exclusivity isn’t everything – especially in esports

Cover image for Exclusivity isn’t everything – especially in esports

Samuel Griffin

17 Mar 2023

Business Strategy

Esports are handholes for platforms looking to tap into highly engaged and above average spenders. The Call of Duty League (CDL), Overwatch League (OWL), and ESL Pro League (ESLPL) had 25.16 million, 31.07...

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Has IOC missed the point with its esports initiative?

Cover image for Has IOC missed the point with its esports initiative?

Karol Severin

3 Mar 2023

The International Olympic Committee (IOC) has announced details of the Olympic Esports Series 2023, a global virtual and simulated sports competition created by the IOC. Amateur and professional players...

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Is the quality of games going down?

Cover image for Is the quality of games going down?

Perry Gresham

24 Feb 2023

trueachievements

“Things aren’t like they used to be”, a common refrain of anyone over the age of about 25, is a sentiment especially prevalent amongst gamers today. Is this blind nostalgia, or have games really...

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Why the ‘Game Pass cannibalising games sales’ story does not change anything

Cover image for Why the ‘Game Pass cannibalising games sales’ story does not change anything

Karol Severin

16 Feb 2023

games subscriptions

This week it has been reported that the Competition and Markets Authority (CMA) report includes Microsoft sharing that its “ internal analysis shows a decline in base game sales following 12 months of...

min read

Creators are focusing on the wrong metrics. Here is why:

Cover image for Creators are focusing on the wrong metrics. Here is why:

Samuel Griffin

6 Feb 2023

For most creators, there is a demand for greater remuneration for their efforts. However, one key consideration is missing from this equation – platforms are also for-profit revenue generators. The growing...

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The Last of Us – when games meet video

Cover image for The Last of Us – when games meet video

Samuel Griffin

26 Jan 2023

Video streaming

The HBO Original production of Naughty Dog’s The Last of Us is solidifying the foundations of modern expectations for games video crossovers. With the games market increasingly saturated and seemingly...

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The metaverse transition: Fortnite

Cover image for The metaverse transition: Fortnite

Samuel Griffin

19 Jan 2023

The metaverse transition: Fortnite Unreal Engine has been at the bleeding edge of digital development since its release, being fundamental to the development of household titles such as The Witcher ,...

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