Blog: Games - Page 4

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Quick Take: Are Wizards of the Coast about to unlock the wider collector market?

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Karol Severin
Wizards of the Coast (Wizards), the creator of the trading card game Magic: The Gathering (MTG ), have recently dropped an MTG card set partnered with The Lord of the Rings . Expanding from players to collectors The current The Lord of the Rings inspired set sees MTG for the first time in history to release a serialised 1/1 card – The One Ring.
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NetEase’s expansion to the West is in full swing

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Karol Severin
Since the beginning of 2023, NetEase has been rapidly announcing new studios, averaging one per month. These have either been established internally, or acquired. - It acquired SkyBox Labs (Canadian games studio) in January - It announced Spliced in February (a global remote-first studio with offices in the UK, but employees in US, Canada, UK, and ‘beyond’) - It took a short break in March but announced two new studios in May - In April, it announced Anchor Point Studios (based in Spain) - In May, it announced Bad Brain Studios (based in Canada) - Most recently announced PinCool Inc (based in Japan) The cadence of these announcements has positioned NetEase as one of the world’s most active companies in terms of 2023 studio expansion.
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Creators are focusing on the wrong metrics. Here is why:

Cover image for Creators are focusing on the wrong metrics. Here is why:
Samuel Griffin
For most creators, there is a demand for greater remuneration for their efforts. However, one key consideration is missing from this equation – platforms are also for-profit revenue generators. The growing demand by creators for greater remuneration is something of an uphill battle and as creators have been searching for multiple revenue streams, there has been a migration of content across platforms as a form of security and discoverability.
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The Last of Us – when games meet video

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Samuel Griffin
The HBO Original production of Naughty Dog’s The Last of Us is solidifying the foundations of modern expectations for games video crossovers. With the games market increasingly saturated and seemingly dominated by a handful of games, companies that are acting on the cross-entertainment opportunity have a better chance of nurturing fandom of their IP and weather the current macroeconomic dynamics.
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