Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Music Streaming Needs a New Future

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Mark Mulligan
While doing some research on the Chinese streaming market I came across this fantastic UX tear down of Xiami Music . I recommend you read it in full. The day before I found this–also must-read–article on Beyoncé’s streaming strategy ,which explains how she uses different platforms to segment her fanbase (Tidal – super fans, Spotify engaged fans, Netlix, passive fans).
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MIDiA's Recovery Economics principles for competing effectively post lockdown

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Dara Jegede
If you missed our webinar on how media and entertainment will evolve post lockdown and how companies should adapt, the recording is available below. MIDiA analysts present in this webinar how the entertainment industries can plan not to simply bounce back, but to rebuild their value propositions and supply chains to adjust to the realities of the new normal.
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Premier League acknowledges priorities have changed during lockdown

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Alistair Taylor
The English Premier League (EPL) is set to return to screens next Wednesday, over three months since the last fixture graced our screens. Considering the pandemic enforced-postponement has deprived sports fans of any live content since early March, the return of the EPL is big news for sports – even if the viewing spectacle is going to be inherently different.
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HBO Max’s Existing IP Is Emerging as Its Key Asset

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Tim Mulligan
One week into the HBO Max launch and its competitive edge is starting to show in an area which streaming services are not best known – their existing intellectual property. The new season 4 of adult animation  Rick and Morty  has been airing on Adult Swim, one of Warner Media’s pay-TV networks and for the last week on HBO Max – Warner Media’s new launched direct-to-consumer (D2C) service.
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Dealing with Crises During The Crisis Is a Part Of New Normal

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Karol Severin
Sony , EA , and Activision were among companies to postpone marketing events and product release efforts in light of the current protests against police brutality and racism in the United States. The current situation is a stark reminder that just because there is a COVID-19 crisis out there, it doesn’t mean that other world problems are on hold in the meantime.
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California Plans To Reopen Studios, But Return to Normality Will Take Much Longer

Tim Mulligan
Last week Gary Newsom, the governor of California announced the imminent rolling out of measures this week for the resumption of production of Hollywood movies and TV Shows. Los Angeles County, where the majority of the production studios are based will be excluded in the first phase as it prepares itself to meet the state of California’s criteria on testing, deaths and hospitalisations that would allow production to restart.
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The Future of Live

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Mark Mulligan
The almost total cessation of live music has sent shockwaves throughout the wider music industry. Though live companies are clearly at the epicentre, labels and streaming services are the in the blast radius too as the gaping hole left in most artists’ income is causing them to question their other income sources, streaming especially – with both labels and DSPs in the sights.
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