Blog: Video - Page 3

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The ad monetisation trap and what it means for video

Cover image for The ad monetisation trap and what it means for video

Tim Mulligan

18 Jun 2024

Ad-supported SVOD

Ads in subscription video on demand (SVOD) have now become normalised. In Q1 2024, Amazon Prime became the latest service to push ads onto its standard SVOD plan, following the lead of competitors Netflix and Disney.

min read

Why video creation tools must go niche to survive AI streamliners like Apple Intelligence

Cover image for Why video creation tools must go niche to survive AI streamliners like Apple Intelligence

Ben Woods

11 Jun 2024

Amid the flurry of recent generative AI announcements, Apple had been strangely quiet. This changed on Monday (June 11, 2024) when it announced Apple Intelligence at its WWDC24 developer conference. In short, Apple Intelligence is a suite of consumer-focused tools embedded into Apple products to enhance productivity and enable creativity.

min read

AI is promising a video creation revolution: Are you ready for the upside?

Cover image for AI is promising a video creation revolution: Are you ready for the upside?

Ben Woods

6 Jun 2024

Creator economy

Video has reached an inflection point. Artificial intelligence is poised to bring video creation to even more consumers, in a move that will disrupt the tools, workflows, and business models underpinning the value chain.

min read

The future of streaming TV proves history always repeats itself

Cover image for The future of streaming TV proves history always repeats itself

Tim Mulligan

5 Jun 2024

midia forecasts

MIDIA Video Forecasts

Our “ MIDiA Research 2024-2031 global subscription video forecasts ” lays out our vision for the subscription video on demand (SVOD) landscape over the next eight years. Our forecasts last year focussed on the remainder of growth coming from Asia Pacific.

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Why social video platforms should worry about their creators in the squeezed middle

Cover image for Why social video platforms should worry about their creators in the squeezed middle

Ben Woods

29 May 2024

The fallout of the pandemic exposed some uncomfortable truths about the creator economy. After an engagement boom during lockdown, the seemingly endless audience for social video content suddenly appeared finite.

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Why Amazon is bidding for NBA international rights

Cover image for Why Amazon is bidding for NBA international rights

Tim Mulligan

28 May 2024

The North American Basketball association (NBA) is currently negotiating for the renewal ofof its live broadcast rights. The deals, spanning the next 11 years, are estimated to work out at a combined $76 billion (some way below the NFL’s 2021 $100 billion 11-year deal ).

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Veo – Why YouTube’s video creator expertise is its trump card in the battle with OpenAI’s Sora

Cover image for Veo – Why YouTube’s video creator expertise is its trump card in the battle with OpenAI’s Sora

Ben Woods

24 May 2024

When OpenAI revealed its Sora project last February (2024), the video industry began a transformational journey. It was clear even by the early clips that OpenAI’s AI text-to-video tool would recalibrate how videos were made.

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Netflix, the NFL, and the Amazon effect

Cover image for Netflix, the NFL, and the Amazon effect

Tim Mulligan

21 May 2024

sports streaming

After two decades of saying no to becoming a live sports streamer, Netflix has finally relented and has agreed to pay the NFL to show two NFL games on Christmas daythis year. The three year deal also includes options for other holiday games to be livestreamed in 2025 and 2026.

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Chasing the zeitgeist: why speed trumps creativity in social video marketing

Cover image for Chasing the zeitgeist: why speed trumps creativity in social video marketing

Ben Woods

16 May 2024

TikTok has redefined what it means to be part of a cultural moment. In the past, engaging with trends meant being a consumer of content that captured the spirit of the time. For video, this was largely expressed through watercooler moments, where discussing the most popular TV shows and movies with friends, family, and colleagues was a symbol of one’s cultural capital.

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Back to the future; (Non-device) entertainment returns to the fore for Sony

Cover image for Back to the future; (Non-device) entertainment returns to the fore for Sony

Tim Mulligan

14 May 2024

cross-entertainment strategy

Today, (May 14th) Sony Group published its results for the Fiscal Year ended March 31, 2024. Group revenues were up 19% to 13 trillion yen which amounts to USD 86 billion (in USD, this makes a more modest revenue growth of 14% for the previous 12 months).

min read

Why acquiring Paramount would transform Sony’s cross-entertainment future

Cover image for Why acquiring Paramount would transform Sony’s cross-entertainment future

Ben Woods

8 May 2024

Paramount Global

When rumours began circulating of a Paramount sale, TV streaming was already entering a new phase. The industry’s biggest beasts have been locked in an all-out war for subscribers, spending and borrowing big to capture as much of the market as possible.

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Disney’s direct-to-consumer business is now profitable – so what comes next?

Cover image for Disney’s direct-to-consumer business is now profitable – so what comes next?

Tim Mulligan

7 May 2024

direct-to-consumer

Today, Disney announced its fiscal second quarter 2024 financial results (calendar Q1 2024). All eyes were on the Entertainment Segment, where its direct-to-consumer (D2C) division matched MIDiA’s call that it would finally post its first ever operating profit four and a half years after the launch of Disney+.

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AI video generators have underestimated the appeal of being a suffering artist

Cover image for AI video generators have underestimated the appeal of being a suffering artist

Ben Woods

1 May 2024

video production

Given the tussle for technological dominance between Asia and the West, it is unsurprising that China has launched a competitor to OpenAI’s Sora . Unveiled at the ZGC Forum in Beijing on Saturday (April 27, 2024), Vidu is China’s text-to-video model that can generate content with simple prompts.

min read

Video Creators: Tell us how you create for a chance to win $500

Cover image for Video Creators: Tell us how you create for a chance to win $500

Ben Woods

30 Apr 2024

Creator economy

MIDiA is building a new research stream focused on video creators and the tools they use to create. We are striving to understand the unique workflows and creative processes that underpin the art of making engaging video content.

min read

Net Neutrality 2.0 - Back to the future or is this something different?

Cover image for Net Neutrality 2.0 - Back to the future or is this something different?

Tim Mulligan

30 Apr 2024

The decision taken last Thursday by the Federal Communications Commission (FCC) to restore the regulated status of open access to the internet has re-ignited the net neutrality wars in the US. In it its official press release , the FCC stated that it had “voted to restore a national standard to ensure the internet is fast, open, and fair.

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Fallout is another transmedia hit, but the strategy needs to evolve

Cover image for Fallout is another transmedia hit, but the strategy needs to evolve

Rhys Elliott

26 Apr 2024

Everyone was talking about the Super Mario Bros. Movie (The Mario movie ) and HBO’s The Last of Us this time last year, and now Fallout has entered the mainstream thanks to the Amazon show. But, for game publishers, the transmedia strategy is nowhere near maximising its potential.

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Why Netflix will no longer publicly report subscribers

Cover image for Why Netflix will no longer publicly report subscribers

Tim Mulligan

23 Apr 2024

Netflix’s Q1 2024 numbers are impressive: revenues are up 15% Year on Year (YoY), operating income is up 54%, and operating margin increased by seven percentage points to 28%. The numbers were so impressive, in fact, that Netflix stated in its shareholder letter that it was now re-positioning itself to “better reflect our investment grade status.

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How will AI change the video creator tools’ value chain?

Cover image for How will AI change the video creator tools’ value chain?

Ben Woods

18 Apr 2024

When it comes to selling software and hardware, the creatoreconomy resembles other types of hobby. Take sports: there are plenty of cheapfootballs and tennis rackets out there for consumers who want to start playing.

min read

Litigation versus innovation-treading the IP tightrope in the AI era

Cover image for Litigation versus innovation-treading the IP tightrope in the AI era

Tim Mulligan

17 Apr 2024

The year so far has been largely shaped by AI and perception of just how much it is poised to transform consumer lives. The primary focus has been on the technology and how it may be applied. However, the emerging legal framework around which the AI ecosystem will operate is equally important.

min read

Ideas are king in the land of AI video creation

Cover image for Ideas are king in the land of AI video creation

Ben Woods

11 Apr 2024

Video creator tools

Creator economy

Those with doubts about the impact of AI on video creation should watch Air Head . The surrealist short film about a man with a balloon for a head was pieced together using OpenAI’s Sora , the text-to-video tool that is fuelling fear and curiosity across Hollywood.

min read

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