Blog: Video - Page 3

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

MIDiA launches video creator economy vertical as AI delivers transformative growth

Ben Woods

11 Jul 2024

Social video Video Business Strategy

Keeping step with AI’s impact on the video creation industry can be a daunting prospect. Ways of working that have existed for decades are being reorientated around generative AI tools. With these changes comes opportunities, risks and plenty of questions: AI is poised to open the gates to more en...

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Why the ‘New Paramount’ is placing AI creation at is core

Tim Mulligan

9 Jul 2024

Skydance media David Ellison Video

Yesterday, Skydance Media CEO David Ellison outlined hisvision for Paramount Global as a rebooted technology-media hybrid company .This follows on from Paramount finally agreeing to merge with Ellison’s Skydance Media in a new combined entity–– currently being referred to as “new Paramount�...

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Hardware’s AI moment will help video creators do more with less

Ben Woods

3 Jul 2024

Video creator tools Social video video production

It has been a tumultuous time for hardware companies working in video creation. Revenues have been impacted by two forces: a tough macroeconomic climate and industrial action. High inflation has knocked consumer confidence, while the Hollywood Strikes have either delayed major TV and movie productio...

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The end of the debate: Why streaming TV and politics no longer mix

Tim Mulligan

2 Jul 2024

Online video Video Audience Insight

The “entertainmentisation” of Western politics has successfully re-energised political discourse after decades of consensus politics and has resulted in policy making that has negatively impacted voters, both economically and environmentally.

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The MIDiA Video Creator Tools Webinar: Where disruption meets opportunity

Ben Woods

25 Jun 2024

Video creator tools video editing Social video

Smartphones and social platforms have transformed video production from the domain of TV and cinema to a creation outlet for the masses. To capitalise on this opportunity, the video creator tools industry has pivoted towards simplifying and gamifying their tools for a mass market audience.

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Why Netflix is likely to follow Amazon down the mainstream subscriber ad route

Tim Mulligan

25 Jun 2024

Netflix Amazon advertising

Netflix’s shift towards ads was underpinned by a strategic assumption that it could justifiably command ad rates at nearly twice the market average. However, two years of its Basic with Ads service has proved that advertising is a much tougher business to succeed in for an SVOD service than the bu...

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Why creative friction can tackle the ‘Slot Machine Effect’ in AI generated video

Ben Woods

19 Jun 2024

Video creator tools Social video Showrunner

AI-generated content is a polarising topic. Some view AI video generation as a vital tool for bringing creativity and communication to the masses. Others believe it to be a solution in search of a problem.

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The ad monetisation trap and what it means for video

Tim Mulligan

18 Jun 2024

ads SVOD Ad-supported SVOD

Ads in subscription video on demand (SVOD) have now become normalised. In Q1 2024, Amazon Prime became the latest service to push ads onto its standard SVOD plan, following the lead of competitors Netflix and Disney.

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Why video creation tools must go niche to survive AI streamliners like Apple Intelligence

Ben Woods

11 Jun 2024

Social video creator tools Apple

Amid the flurry of recent generative AI announcements, Apple had been strangely quiet. This changed on Monday (June 11, 2024) when it announced Apple Intelligence at its WWDC24 developer conference. In short, Apple Intelligence is a suite of consumer-focused tools embedded into Apple products to enh...

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AI is promising a video creation revolution: Are you ready for the upside?

Ben Woods

6 Jun 2024

creator tools Creator economy Social video

Video has reached an inflection point. Artificial intelligence is poised to bring video creation to even more consumers, in a move that will disrupt the tools, workflows, and business models underpinning the value chain.

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The future of streaming TV proves history always repeats itself

Tim Mulligan

5 Jun 2024

SVOD midia forecasts MIDIA Video Forecasts

Our “ MIDiA Research 2024-2031 global subscription video forecasts ” lays out our vision for the subscription video on demand (SVOD) landscape over the next eight years. Our forecasts last year focussed on the remainder of growth coming from Asia Pacific.

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Why social video platforms should worry about their creators in the squeezed middle

Ben Woods

29 May 2024

creator tools Social video YouTube

The fallout of the pandemic exposed some uncomfortable truths about the creator economy. After an engagement boom during lockdown, the seemingly endless audience for social video content suddenly appeared finite.

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Why Amazon is bidding for NBA international rights

Tim Mulligan

28 May 2024

NBA sports rights Sports

The North American Basketball association (NBA) is currently negotiating for the renewal ofof its live broadcast rights. The deals, spanning the next 11 years, are estimated to work out at a combined $76 billion (some way below the NFL’s 2021 $100 billion 11-year deal ).

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Veo – Why YouTube’s video creator expertise is its trump card in the battle with OpenAI’s Sora

Ben Woods

24 May 2024

YouTube OpenAI Sora

When OpenAI revealed its Sora project last February (2024), the video industry began a transformational journey. It was clear even by the early clips that OpenAI’s AI text-to-video tool would recalibrate how videos were made.

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Netflix, the NFL, and the Amazon effect

Tim Mulligan

21 May 2024

NFL Netflix sports streaming

After two decades of saying no to becoming a live sports streamer, Netflix has finally relented and has agreed to pay the NFL to show two NFL games on Christmas daythis year. The three year deal also includes options for other holiday games to be livestreamed in 2025 and 2026.

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Chasing the zeitgeist: why speed trumps creativity in social video marketing

Ben Woods

16 May 2024

Video creators creator tools TikTok

TikTok has redefined what it means to be part of a cultural moment. In the past, engaging with trends meant being a consumer of content that captured the spirit of the time. For video, this was largely expressed through watercooler moments, where discussing the most popular TV shows and movies with ...

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Back to the future; (Non-device) entertainment returns to the fore for Sony

Tim Mulligan

14 May 2024

cross-entertainment strategy Media Fusion Sony

Today, (May 14th) Sony Group published its results for the Fiscal Year ended March 31, 2024. Group revenues were up 19% to 13 trillion yen which amounts to USD 86 billion (in USD, this makes a more modest revenue growth of 14% for the previous 12 months).

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Why acquiring Paramount would transform Sony’s cross-entertainment future

Ben Woods

8 May 2024

Paramount+ Paramount Global Sony Pictures

When rumours began circulating of a Paramount sale, TV streaming was already entering a new phase. The industry’s biggest beasts have been locked in an all-out war for subscribers, spending and borrowing big to capture as much of the market as possible.

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Disney’s direct-to-consumer business is now profitable – so what comes next?

Tim Mulligan

7 May 2024

Disney Disney+ direct-to-consumer

Today, Disney announced its fiscal second quarter 2024 financial results (calendar Q1 2024). All eyes were on the Entertainment Segment, where its direct-to-consumer (D2C) division matched MIDiA’s call that it would finally post its first ever operating profit four and a half years after the launc...

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AI video generators have underestimated the appeal of being a suffering artist

Ben Woods

1 May 2024

Social video creator tools video production

Given the tussle for technological dominance between Asia and the West, it is unsurprising that China has launched a competitor to OpenAI’s Sora . Unveiled at the ZGC Forum in Beijing on Saturday (April 27, 2024), Vidu is China’s text-to-video model that can generate content with simple prompts.

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