Blog: Generative AI

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Gen AI music platforms are niche among consumers — is being *too* easy the problem?

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Tatiana Cirisano
We all know how hype cycles work: a new technological advancement arrives, and industries rush to apply it to anything and everything. In these situations, it is useful to ask: What problem or need is this technology actually addressing? Usually, the answer is where the real opportunity lies (or, depending on where you sit, the real disruption).
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Can YouTube’s AI chat bot provide an edge in increasing in-app engagement time?

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Ben Woods
In this entertainment age dominated by technology platforms, in-app engagement time has become a key measure of success. The fierce competition for available viewing time is what makes it crucial. For video, unbroken watch time is the north star – albeit a hard one to reach when social video’s personalised algorithms are duking it out with streaming TV for the viewer’s full attention.
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