Blog: Streaming - Page 6

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Growth drivers – what comes after streaming

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Mark Mulligan

7 May 2021

The pandemic-defined 2020 was an outlier year across digital entertainment, with the extra 12% of time consumers spent with entertainment boosting everything, including music. One of the effects was that streaming grew more than it would have otherwise, delaying the inevitable slowdown in streaming revenue growth.

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Super League feels the cost of forgetting fans

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Hanna Kahlert

23 Apr 2021

Sports has an age problem among its audiences. Around half of consumers over the age of 45 watch live sports on TV, dropping to less than a third of those under the age of 24 as of Q1 2021 (source: MIDiA Research Consumer Survey).

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What does it mean to 'fix streaming'?

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Keith Jopling

19 Apr 2021

When I wrote a blog for MIDIA in January 2020 I first coined the term the “ Song Economy ”. At the time I saw it as a good thing - a major growth driver for the music industry to increase the value of songs, requiring bigger marketing strategies and in turn, more consumption of those songs: “The Song Economy is the new music industry’s growth engine.

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Why is D2C okay for HBO, but not Manchester United?

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Tim Mulligan

19 Apr 2021

The Super League

A decade-long threat from Europe’s wealthiest football clubs to break away and form a league of its own has finally become a reality with the announcement of the formation of the Super League.AC Milan, Arsenal, Atlético Madrid, Chelsea, Barcelona, Inter Milan, Juventus, Liverpool, Manchester City, Manchester United, Real Madrid and Tottenham Hotspur have all joined as founding clubs, with a further three expected to join prior to the start of the inaugural season commencing in August.

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Is sci-fi about to have its Game of Thrones moment?

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Tim Mulligan

11 Feb 2021

We are only just into the second month of 2021, and already the TV engagement landscape environment is starting to transform into something distinctly different from 2020. The sci-fi genre, long seen as a category with niche TV appeal (in much the same way fantasy was up until 2010), has suddenly come to the fore among US audiences.

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Watch Together: BT Sport adapts to lockdown, offering synchronised group streaming

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Alistair Taylor

4 Feb 2021

The pandemic-enforced prohibition of fans in attendance at sporting events has weakened the viewing spectacle, forcing rights holders and operators to experiment with the viewing experience. The NHL pioneered the drive for change in terms of the viewing format, vying to create a ‘ made-for-TV ’ product for its 2020 Stanley Cup Playoffs.

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The live versus streaming demographic paradox

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Hanna Kahlert

5 Jan 2021

As we begin 2021 with a vaccine on the near horizon, live venue businesses are holding on with whitening knuckles through the intermediate stricter lockdowns. However, the world has changed much in the year since the first social distancing measures were put in place – and navigating the future will look nothing like a return to the past.

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The video streaming shift from sports to news

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Tim Mulligan

5 Nov 2020

Yesterday the Sinclair Broadcast Group reported its Q3 2020 results . A 37% increase in consolidated revenues was undone by a $4.2 billion impairment on the local sports segment due to the COVID-19 disruption wrought on its regional sports network.

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Why DAZN is adapting to German consumer nuances with linear and digital bets

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Alistair Taylor

22 Oct 2020

DAZN’s recently-established position as the ‘Netflix of sport’ has been a hard fought one, requiring extensive rights investment in order to carve out a compelling proposition. In the markets where it has the best rights it has experienced the strongest adoption, with the converse equally true.

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Streaming’s remuneration model cannot be ‘fixed’

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Mark Mulligan

12 Aug 2020

The #brokenrecord debate continues to build momentum and new models such as user-centric are getting increased attention, including at governmental level in the UK. But as Mat Dryhurst correctly observes , there is a risk of the market falling into streaming fatalism; that the obsession with trying to fix a model that might not be fixable distracts us from focusing on trying to build alternative futures.

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The MIDiA Research Podcast: Episode 1 – What Next for Tencent?

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Mark Mulligan

7 Aug 2020

Media & Marketing

We are excited to announce the first episode of the MIDiA Research podcast: What Next for Tencent? President Trump's executive orders concerning Bytedance and Tencent set the cat among the pigeons. In this podcast we explore what the potential ramifications are for Tencent's bold and disruptive entertainment business strategy in the West.

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We are at a turning point for social music

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Mark Mulligan

4 Aug 2020

In recent days we have seen three major developments that, collectively, are a potential pivot point for social music: 1. TikTok close to a US-entity buyout by Microsoft to avoid potential sanctions, following hot on the heels of an India blackout 2.

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DAZN’s belated UK launch: Can it avoid Eleven Sports’ 'mistake’?

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Alistair Taylor

24 Jul 2020

Media & Marketing

DAZN, the anointed ‘Netflix of Sport’, has announced plans to resume launching its services globally via a beta service covering boxing bouts In July and August, for users who have registered their interest, free of charge, ahead of DAZN’s revamped imminent global rollout.

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Why Spotify needs Russia

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Mark Mulligan

16 Jul 2020

Spotify’s delayed Russia launch finally happened this week . While it did not drive a stock price growth like the Josh Rogan deal did (the stock closed just 1 cent higher than the previous day’s close) it will actually prove much more important in the medium term.

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Time to stop playing the velocity game

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Mark Mulligan

3 Jul 2020

music marketing

We all know that streaming has transformed consumption and business models alike, but this is not a ‘now-completed’ process. Instead, it is one that continues to evolve at pace, and the dynamic of pace is the pivotal variable.

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Music Subscriber Market Shares Q1 2020

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Mark Mulligan

23 Jun 2020

music subscribers

music subscriber market shares

WWDC would have been a perfect opportunity for Apple to announce another streaming milestone for Apple Music. It didn’t but the good news is that MIDiA already have a figure for Apple Music, as part of our latest music subscriber market shares.

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Is streaming making it harder and more expensive for consumers to access video content?

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Tim Mulligan

19 Jun 2020

Back in 2007, Netflix made its famous pivot from being a subscription postal DVD rental provider to becoming an on-demand video streaming provider. Fast forward 13 years and the entire TV industry has now been disrupted, with 53% of US consumers in Q1 2020 now paying for subscription video on demand (SVOD) services (source MIDiA Research Q1 Consumer Survey).

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Artists are Learning How it Feels to be a Songwriter

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Mark Mulligan

8 Jun 2020

The ‘broken record’ streaming debate that continues to rage on is a natural consequence of the instantaneous collapse of live music revenue following lockdown. As soon as it was clear that live was going to be gone for some time , MIDiA predicted that the artist backlash against streaming royalties would be a natural, unintended consequence .

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The IFPI Confirms 2019 was the Independents' Year for Streaming

Cover image for The IFPI Confirms 2019 was the Independents' Year for Streaming

Mark Mulligan

4 May 2020

Independent labels

UPDATE: this post has been updated to correct an erroneous data point. Previously it stated that independent market share was 41%. It has been corrected to 29% Recently I wrote about how a little-known Spotify statistic revealed that independents (labels and artists) outperformed the majors on its platform in 2019 .

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Spotify Q1 2020: Choppy Waters Ahead

Mark Mulligan

29 Apr 2020

Spotify’s first quarter earnings were a mixed bag, with a largely positive picture for Q1 but some warning signs for the remainder of the year: Subscribers: Spotify’s Q1 earnings may not have matched Netflix’s for over-performance but subscriptions did show over performance, reaching 130 million, one million above MIDiA’s pre-COVID forecasts.

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