MIDiA Blog - Page 121

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Pinterest Changes The Rules of Online Advertising

Tim Mulligan

21 May 2015

On Tuesday, Pinterest made a significant announcement. The social networking platform which has become the darling of creatives and the general public for its image focused sharing functionality and carefully curated community ethos has decided to embrace video advertising on the site.

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Verizon Seeks To Future-Proof Its Online Video Strategy

Tim Mulligan

14 May 2015

The May 12th decision to purchase AOL is a bold statement of intent by Verizon. Subject to regulatory approval, the $4.4 billion purchase will provide America’s largest Wifi carrier and significant Internet & TV provider with a crucial competitive edge in the emerging battlefield of OTT.

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How Freemium Games Antagonise The Mainstream

Karol Severin

14 May 2015

freemium vs. paid

In 2014 the freemium model accounted for 98% of Google Play revenue. The success of a few hit releases brought the freemium model into mainstream. But freemium apps often heavily rely on a small amount of large spenders.

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Fighting Free With Free: How Youtube Usurped BitTorrent

Mark Mulligan

13 May 2015

MIDiA Research has published a new report: 'Fighting Free With Free: How YouTube Usurped BitTorrent'. What follows are a few highlights from it. The full report and its accompanying datasets are available immediately to MIDiA Research clients by clicking here.

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YouTube Goes Into The Movie Business

Tim Mulligan

6 May 2015

YouTube’s recent announcement to make movies with Awesomeness TV heralds the launch of new positive rather than reactive thinking by the world’s largest vide sharing and viewing site. On it’s 10th anniversary, the Google owned platform is keen to prove that it still creates rather than reacts ...

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Three Takeaways from Apps World Berlin 2015

Karol Severin

6 May 2015

Media and Marketing

The rise of Google Play in Germany In January 2013 Google Play monthly revenue in Germany was only a quarter of iOS App Store revenue. But in January 2015 Google Play revenue surpassed iOS in Germany. Indeed, it is the only major market outside APAC experiencing this.

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FaceBook’S 25% Increase In Video Views & The Need For Premium Content

Tim Mulligan

29 Apr 2015

Facebook’s CEO Mark Zuckerberg rightly described Facebook 1st quarter Financial Results as “A strong start to the year” with a record 1.44 billion monthly active users on the site. On a daily basis this means that there are now a reported 936m daily active users consuming Facebook content.

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In-App Purchase Bundling: Door To Mass Market Or App Economy Devaluation?

Karol Severin

29 Apr 2015

in app purchase

The App Economy is built upon shaky foundations. Too few apps account for too much of the total app revenue. Over three quarters of app revenue is earned via in-app purchase (IAP). Furthermore, high spending consumers – whales, bring in most of the IAP revenue.

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Why App Deletion Is The Next Big App Economy Challenge

Karol Severin

17 Apr 2015

Media and Marketing

28% of smartphone users delete an app within one month of downloading it. There are numerous catalysts: boredom with apps, end of a trial period, being fed up with prompts to pay or simply exhausting the lifecycle of an app.

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Why Netflix Is Worried About Sling TV

Tim Mulligan

17 Apr 2015

Netflix CEO Reed Hastings has repeatedly presented HBO as the biggest competitive threat to his online subscription video service. Both companies have highly engaged audiences who respond well to segmented programming (The Sopranos, Orange is the New Black) where programmes are commissioned for nich...

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YouTube Gets Tough On Content Creators

Tim Mulligan

14 Apr 2015

YouTube CEO Susan Wojicki’s stated goal to move beyond the ad-funded content model for the world’s largest video site is nearing fruition. YouTube has drafted new rules for its partners - content owners- that are scheduled to come out later on this year.

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Mobile Concierge Services Take Consumer Data Analysis To The Next Level

Karol Severin

10 Apr 2015

consumer data analysis

consumer data analytics

consumer insight

Technology solutions as tools for consumer behavior data gathering, analysis, and automated online and mobile marketing have gone through a tremendous amount of development. Yet paradoxically, the next big leap forward in terms of mobile consumer insight will come from reintroducing the human factor...

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How Apple Subscriptions Will Change Streaming

Mark Mulligan

1 Apr 2015

All of the talk this week has been of Jay-Z’s TIDAL and how it might change the streaming market. In reality it is another new entrant that will have biggest near term impact: Apple’s forthcoming music subscription service, which is built on foundations of Beats Music.

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Radio's Streaming Distruption

Karol Severin

31 Mar 2015

MIDiA has just published its latest report on the global radio market: Radio’s Streaming Disruption: How Streaming And Smartphones Disrupt Radio Audiences. Here are some highlights from the report. MIDiA clients can get the full report and data sets here .

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Why Netflix And Amazon Want Jeremy Clarkson

Mark Mulligan

26 Mar 2015

exclusive content

jeremy clarkson

The BBC’s decision not to renew the contract of the ever-controversial Top Gear presenter Jeremy Clarkson has generated far more than its fair share of media attention. It has even triggered responses from celebrity fans across the globe.

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Vessel Opens Its Door To Closed Windows

Tim Mulligan

25 Mar 2015

YouTube has ridden the wave of improving technology, connectivity and consumer sophistication, to become the largest content destination on the planet. Along the way it has ruffled feathers, disrupted traditional businesses, established new content paradigms and is laying the foundations for a new v...

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Music Piracy In Brazil: Assessing The Impact On Music Consumption

Cover image for Music Piracy In Brazil: Assessing The Impact On Music Consumption

Mark Mulligan

3 Mar 2015

brazilian music consumer

brazilian music market

MIDiA is pleased to announce the first report from our new Latin American market analyst Leo Morel. The report ‘Music Piracy In Brazil: Assessing The Impact On Music Consumption’ deep dives into the relationship between digital piracy, its relationship with socio-economic conditions in Brazil an...

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Monetising Super Fans With Interactive Artist Subscriptions

Mark Mulligan

12 Feb 2015

curated content

music aficionado

music innovation

MIDiA Research has released a new landmark report ‘Next Generation Music Products: Monetising Super Fans With Interactive Artist Subscriptions’. The report and supporting data is immediately available to MIDiA Research clients here.

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US Music Consumers: The Growing Impact Of Free

Tim Mulligan

16 Jan 2015

MIDiA has just published a new report “US Music Consumer Deep Dive: The Growing Impact Of Free”. The report reveals how the US market continues to act as a global bellwether for how emerging digital trends impact major music markets.

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Holiday Gifting: Music's Gifting Digital Double Whammy

Mark Mulligan

17 Dec 2014

MIDiA Research this week released a new report ‘Holiday Gifting: Music’s Gifting Digital Double Whammy’. MIDiA Research clients can download the report and dataset here . The music industry has long placed supreme importance on the holiday season and it is a habit that dies hard.

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