MIDiA Blog - Page 97

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Game of Thrones Is Not The Most Popular TV Show

Cover image for Game of Thrones Is Not The Most Popular TV Show

Tim Mulligan

27 Oct 2017

Game of Thrones

The TV industry is currently undergoing a period of disruption as profound as what the music industry experienced in the first decade of this millennium, and it has all been led by the streaming revolution....

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Is YouTube The Digital Successor To Free-To-View TV?

Tim Mulligan

24 Oct 2017

On October 17th, YouTube made another significant step towards supplanting the TV industry with the free-to-view ad-supported release of a YouTube original documentary on music artist Demi Lovato, entitled...

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Amazon Music: The Dark Horse Comes Out Of The Shadows

Cover image for Amazon Music: The Dark Horse Comes Out Of The Shadows

Mark Mulligan

20 Oct 2017

amazon music unlimited

Amazon Prime Music

MIDiA has just published a new report that analyses Amazon’s streaming music strategy and how this fits within the wider competitive landscape. Here are some highlights: Back in the days when online...

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Will Amazon Build Its New HQ in Detroit?

Zach Fuller

20 Oct 2017

Since Amazon’s announcementthat it issearching for a city to build its new HQ – mayors across the US have been courting the tech giant in a bid to bring a short-term boost to economic prosperity in...

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Pay-TV Cord-cutting Versus Savvy SVOD Switchers

Cover image for Pay-TV Cord-cutting Versus Savvy SVOD Switchers

Tim Mulligan

16 Oct 2017

Content Budgets

The news last Thursday about AT&T’s 390,000 pay-TV subscriber losses in the third quarter of 2017 are a salient reminder of the winds of change currently sweeping through the traditional video industry....

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What Spotify Can Learn From The Roman Slave Trade

Mark Mulligan

13 Oct 2017

age of enlightenment

Believe Digital

OK, you’re going to have to bearwith me on this one, but let me take you back to 2nd century Rome… The Roman Empire was at the peak of its powers. Its borders stretched from Scotland down to Syria...

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Quick Take: Facebook’s Renewed VR Push

Zach Fuller

13 Oct 2017

Facebook is back in the VR game. With the $199 headset announced this week, Mark Zuckerberg has renewed his desire to bring one billion people into Virtual Reality. Such a statement is at odds with the...

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Netflix Is Becoming More Efficient Than Spotify At Revenue Generation

Cover image for Netflix Is Becoming More Efficient Than Spotify At Revenue Generation

Tim Mulligan

11 Oct 2017

In the streaming wars, there are two standoutsthat grab all the attention and, in many ways, capture the popular zeitgeist around the transformative power of streaming. The two companies are Netflix and...

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The Emerging Video Content Bubble

Tim Mulligan

9 Oct 2017

For the TV industry, the current period of video content spending is a golden era. Content budgets are the highest they have ever been, as are revenues for the top 22 global TV networks. However, the video...

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Bodak Yellow: The Moment Streaming and Social Overtook Radio in Music Discovery

Zach Fuller

6 Oct 2017

Renowned for its natural diversity (at certain points of the year you can hike in the desert, ski and surf on the same day), there was one thing that unified the state of California on my recent visit...

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MIDiA Fuse Is A Researcher’s Dream – Here’s Why

Cover image for MIDiA Fuse Is A Researcher’s Dream – Here’s Why

Karol Severin

4 Oct 2017

The days are passing by apace, taking us closer and closer to MIDiA Research’s launch of Fuse — a self-service data and insight tool, which we believe is going to make lives easier for research, insight,...

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Despacito Is About To Hit 4 Billion YouTube Views

Cover image for Despacito Is About To Hit 4 Billion YouTube Views

Mark Mulligan

1 Oct 2017

In January Despacito became the second fastest music video in YouTube history to hit one billion views, taking just 97 days to do so. Now it is on track to hit four billion. In January Despacito was...

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Quick Take: What The New 280 Character Limit Really Means For Twitter

Karol Severin

29 Sep 2017

Twitter announced this week that it started trialling an extension of its established 140-character limit to 280 characters. This islargely about trying to improve engagement and, concretely, time spent....

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Netflix Is Now The Fifth Highest Ranked TV Network For Show Fandom

Cover image for Netflix Is Now The Fifth Highest Ranked TV Network For Show Fandom

Tim Mulligan

28 Sep 2017

We are proud to announce the inaugural results of our new TV Show Brand Tracker. The findings reveal how streaming is impacting TV show audiences and which networks are performing best. Based on data from...

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Introducing MIDiA Fuse

Cover image for Introducing MIDiA Fuse

Tim Mulligan

28 Sep 2017

Digital economy

On October 16th MIDiA Research will officially launch Fuse. Fuse is a next generation data tool, which will revolutionise how research and insights teams access and utilize their data sources. In a world...

min read

YouTube plays catch up, adopting Twitch-style Sponsorships programme

Karol Severin

22 Sep 2017

games streaming

Live video streaming

YouTube announced this week, (September 20th) that it is expanding its sponsorships programme, following successful testing. Sponsorships will allow viewers to purchase digital goods directly from creators’...

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In the Social Media Age, the Traditional Media Paradigm No Longer Applies

Tim Mulligan

20 Sep 2017

21st Century Fox

The recent decision by Karen Bradley, the UK Culture Secretary, to refer 21stCentury Fox’s bid to take over Sky Plc to the Competition and Markets Authority is a stark reminder of the lag time between...

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Spotify, Netflix And Instagram Make Gains In Q2 2017

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Mark Mulligan

19 Sep 2017

candy crush saga

Since Q4 2016 MIDiA Research has been fielding a quarterly tracker survey across the US, UK, Canada and Australia to build a proprietary dataset that provides a unique insight into how digital consumer...

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Quick Take: Zynga Partners With Ferrari To Delight CSR2 Players

Karol Severin

15 Sep 2017

Zynga’s CSR2 , a leading racing mobile game, has partnered up with Ferrari for a promotional in-game event to celebrate the 70th anniversary of the iconic car brand. A mutually beneficial brand-building...

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Comcast Feels The Heat As Wall Street Shows Its Concerns Over Cord-Cutting

Tim Mulligan

13 Sep 2017

Wall Street is not renowned for its ability to take the long-term view. A good example is the recent massive sell-off in Comcast stock, which saw $16 billion wiped off its market cap. It followed the announcement...

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