Nike blog by MIDiA Research

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Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Is global sport now entering into the Colin Kaepernick era?

Blog post by Tim Mulligan

1 Dec 2022

World Cup

FIFA

Qatar

For soccer fans, the last two weeks have been difficult. The World Cup kicked off on November 20thamid FIFA’s controversial prohibition of players wearing the OneLove armband (designed to protest host...

COVID fallout: BBC no longer considers UK Athletics value for money

Blog post by Alistair Taylor

19 Aug 2020

Covid-19

covid

pandemic

COVID-19 exposed live entertainment as a vulnerable asset class , specifically following the pandemic-enforced postponement of live sports . One of the hardest hit during this hiatus and ensuing uncertainty...

The Last Dance – ESPN Raining Threes

Blog post by Alistair Taylor

18 May 2020

Adam Silver

bundle

Chicago Bulls

With the pandemic-enforced postponement of live sports creating an entertainment void for sports fans, US broadcaster ESPN played its trump card to capitalise on the thirst for stimulating content during...

Play for the World – EA Aims to Fill Void via FIFA Stay and Play Cup

Blog post by Alistair Taylor

16 Apr 2020

activity gap

broadcast

Brondby

In 2003, FIFA updated its primary logo to include the words ‘For the Game. For the World.’ Fast forward 17 years and governments around the world are instructing their citizens to stay inside. Now...

Creators Versus Distributors: What Happens When Brands Can No Longer Rely on Their Content?

Blog post by Hanna Kahlert

4 Nov 2019

Colin Kaepernick

digital behaviour

Marketing

At the risk of sounding like a broken record, technology is completely altering the relationship between ‘creators’ and distributors – and it is doing so in a way which is empowering the independent...

The Houston Rockets, Hong Kong and the Dangers of Mixing Politics With Profit

Blog post by Hanna Kahlert

22 Oct 2019

Colin Kaepernick

extradition

free speech

On 8 October, Houston Rockets general manager Daryl Morey tweeted support for the Hong Kong protests. The NBA had an exclusive partnership with Tencent to stream this season to an estimated 500 million...

Hulu and The Egg: How An Egg Outfoxed A Kardashian and Went On To Win The Super Bowl, With Hulu

Blog post by Georgia Meyer

14 Feb 2019

Droga5

Eugene the egg

Exclusive

The egg that beat Kylie Jenner for the highest number of likes on an Instagram photo partnered with Hulu to promo an ad following the Super Bowl. Rather than ‘sell out’ for a branded message, The Egg’s...

Super Bowl Ads 2019: The Death Wish of Playing Safe

Blog post by Georgia Meyer

31 Jan 2019

baby boomers

brexit

Budweiser

Over the last few years, brands have been taking increasingly political stances. Whether Heineken’s ‘Open Your World’ 2017 ad, or Gillette’s ‘We Believe: The Best Men Can Be’ spot at the start...

Amazon, Regional Sports and Owning the Local Economy

Blog post by Georgia Meyer

16 Jan 2019

21st Century Fox

Amazon Prime

ATP

Amazon is reportedly bidding for all 22 US regional sports networks that Disney is putting up for sale (as part of its $73.1 billion deal to buy most of 21st Century Fox). Among the networks is the YES...

Advertising Week New York: The Dynamic, the Dead and the Dangerous

Blog post by Georgia Meyer

9 Oct 2018

activist brands

brand values

Colin Kaepernick

Notoriously overwhelming, this week’s AWNY ramped activities up even further, expanding the number of stages from 8 to 12. A disorientating amount of content to navigate and a somewhat amusing metaphor...