Blog: brands

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The life of a cultural narrative: Where are 2025’s iconic moments?

Hanna Kahlert

26 Aug 2025

Eras are defined by their moments. The 2000’s saw low-rise jeans, a neon palette, and pop star drama. The 2010’s had barn weddings and ‘Gangnam Style’. With time comes the benefit of hindsight, and clarity on what was big versus what faded quickly.

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Fandom reciprocity: Why sustaining a community requires give and take

Laura Fisher

9 Apr 2025

Fandom Instagram Music

Key takeaways from this blog: Fandoms are becoming two-way relationships, with artists like AJ Tracey and Maverick Sabre involving fans through grassroots gigs, remix contests, and fan-led tour decisions Fans want real engagement, not just content – prompting artists and labels to hire community m...

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In-game cosmetics remain a huge opportunity for brands

Rhys Elliott

19 Sep 2024

Fortnite brands in-game monetisation

While the games market is facing growth challenges, in-game spending will remain a key pillar for revenue growth. In-game spending generated revenues of $125.7 billion in 2023. In the coming years, that number will grow with a CAGR of +5% to hit $176.

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Marketers, don't miss out on GTA 6

Rhys Elliott

31 Jul 2024

GTA grand theft auto brands

Grand Theft Auto VI ( GTA 6 ) is due to launch in autumn 2026. It will be one of the century's biggest entertainment launches, and its impact will ripple through culture for years to come. Remember how every brand jumped on the Barbie movie hype train with an everything-pink activation? GTA 6 is abo...

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Privacy concerns and digital advertisers: Why brands that demand attention will lose out in the post-peak shift of the attention economy

Hanna Kahlert

16 Jul 2019

Attention economy brands Cultural trends

Mid-2019 sees the digital market mid-quagmire. The saturation of the attention economy is driving further and further competition between brands to create propositions that can stand out enough to earn adoption, in a market where overwhelming choice vastly outweighs the total adoption potential of c...

Netflix Is Now The Fifth Highest Ranked TV Network For Show Fandom

Tim Mulligan

28 Sep 2017

Amazon AMC BBC

We are proud to announce the inaugural results of our new TV Show Brand Tracker. The findings reveal how streaming is impacting TV show audiences and which networks are performing best. Based on data from more than 60 TV shows across the US, Canada, Australia and the UK, CBS’s The Big Bang Theory ...

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Quick Take: Snapchat Opens Up To Brands

Zach Fuller

5 May 2017

advertising brands campaign management

Having incurred considerable audience loss to Instagram since the Facebook owned platform began copying several of the image-based messaging apps most popular features, Snapchat is fighting back with its latest pitch to brands and advertisers.