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Forget Cord Cutting: It’s A Bigger Cord With More Strands

Cover image for Forget Cord Cutting: It’s A Bigger Cord With More Strands
Tim Mulligan
Amid all the noise and angst surrounding cord-cutting among the TV industry over the last two years, it is easy to fall into the trap of thinking that pay-TV is facing an irreversible decline. The reality, however, is that traditional pay-TV operators are facing irreversible decline (albeit a relatively slow and steady one), whereas streaming pay-TV is experiencing significant growth (and it really is time to stop thinking of streaming as anything other than another form of pay-TV).
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