Reports

Cover image for Spotify by the Numbers

Spotify by the Numbers
Trials, Churn and Margin

Mark Mulligan

26 Mar 2018

Apple Apple Spotify

This report presents analysis of Spotify’s key performance metrics as presented in the F1 filing in advance of its direct listing. The report focuses on business performance metrics, such as user acquisition and retention, user engagement and user spend.

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Home Entertainment
Streaming is Eclipsing Legacy Behaviour of Consumers

Tim Mulligan

28 Feb 2018

Streaming bluray viacom

Home entertainment primarily consisting of DVD, Blu-ray and Electronic sell-through (EST) was a necessary content delivery experience. It enabled the movie business to participate in the first stages of the shift to digital at the turn of this millennium.

Cover image for Binge-viewing Gamers

Binge-viewing Gamers
Competition Spikes As Peak Attention Nears

Karol Severin

27 Feb 2018

Netflix Amazon Prime Video Activision

Binge watching is mainstream among console owners. It increased slightly during 2017 among SVOD subscribers, while the consumer average remained unchanged. As the attention economy peaks, with consumers having no additional digital time to allocate, the competition for time between the worlds of on-demand video and gaming will intensify.

Cover image for Most Streamed Versus All Time Sellers

Most Streamed Versus All Time Sellers
The Internationalisation Myth

Zach Fuller

26 Feb 2018

Apple Spotify Deezer

As the music industry becomes a streaming industry in all but name, Spotify’s 100 most streamed tracks provide a window into how the overall industry has changed since the advent of access over ownership. Although arguably just a snapshot of an era, a comparison between the two reveals recent trends within music pertaining to genre popularity and...

Cover image for Content Bubbles and Streaming Peaks

Content Bubbles and Streaming Peaks
Media And Tech Trends That Will Shape 2018 And Beyond

Mark Mulligan

20 Feb 2018

Innovation Streaming Apple

This report is a write up of key themes from one of MIDiA’s 2018 keynotes looking at the key trends, innovations and disruptions that will shape media and technology over the coming years. The full presentation is published online alongside this report.

Cover image for Snap Inc Q4 Quarterly Results

Snap Inc Q4 Quarterly Results
Much Improved Yet Still Fundamentally Challenged

Tim Mulligan

12 Feb 2018

Facebook Twitter Snapchat

Snap Inc’s Q4 results bookend the company’s dramatic first year of being a publicly listed company. 2017 was the year Snap has had to effectively admit that its rebranding as “a camera company” has, for the moment, failed to deliver—recall Q3’s $40 million write down of unsold Snap Spectacle inventory.

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Facebook’s Instagram Problem
Building Media Strategy In A Fragmented Audience World

Mark Mulligan

9 Feb 2018

YouTube Facebook Facebook

In December 2016 Mark Zuckerberg announced that Facebook was embarking on a path to become a media company, but a media company unlike any other. More than one year on, Facebook’s metrics are revealing just how important this strategy is going to be for the company’s outlook.

Cover image for Quarterly Digital Content Trends: Q4 2017

Quarterly Digital Content Trends: Q4 2017

Mark Mulligan

30 Jan 2018

Streaming Streaming Music US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q4 2016 and Q3 2017 across music, video, games and social.

Cover image for Playlisting and the Demographic Destiny of Streaming

Playlisting and the Demographic Destiny of Streaming

Zach Fuller

29 Jan 2018

Streaming Spotify YouTube

With playlists representing streaming’s lingua franca, the dramatic shifts in consumption they are powering are rewriting the rule books on music marketing, music formats and revenue generation, all in one swoop. Though the rate of change is partially offset by the grandfathering of the download format and, in certain cases, the resistance of phy...

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The Sports Rights Bubble
Reaching The Tipping Point

Tim Mulligan

3 Jan 2018

UK Australia Amazon

The broadcasting of live sport has been a key part of TV’s appeal and underpins the pay-TV ecosystem. However, a combination of entrenched cord-cutting and an ageing audience means that revenues are now moving out of synch with inflating domestic sports rights costs.

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Awakening
The Music Industry in the Digital Age

Mark Mulligan

1 Jan 2018

music industry digital age

In June 1999 a software programme developed by a college dropout changed the music industry forever. It triggered a transformation that threw decades’ worth of accepted wisdom out of the window and sent the recorded music industry into what at times appeared to be a death spiral.

Cover image for UK Ad Trends 2017

UK Ad Trends 2017
Digital Goes Mainstream As TV Declines

Zach Fuller

26 Dec 2017

digital advertising uk ad market tv ad decline

2017 proved to be a tipping point for the UK’s advertising industry, with annual digital advertising revenue overtaking TV for the first time. Not only did digital’s share of total ad spend in H1 grow to 54%, this trajectory increased throughout the year due to print ad revenue haemorrhaging.

Cover image for Gaming And Video Fandom Overlap

Gaming And Video Fandom Overlap
Cannibalisation Risks For Games And SVOD Releases

Karol Severin

21 Dec 2017

Stranger Things mobile gamers console owners

Subscription Video On Demand (SVOD), binge-watching and weekly usage of Netflix have penetrated the mainstream among gamers. Behind these propositions are companies with large marketing budgets and effective channels enabling them to reach their audiences.

Cover image for Streaming Peaks

Streaming Peaks
What Playlist And Binge-Watching Trends Signify For Streaming

Mark Mulligan

21 Dec 2017

Streaming Streaming Music YouTube

Streaming is transforming music and video consumption, creating new business models and behaviours. 2017 was a strong year for both sectors but growth is not uniformly distributed. Video subscriptions are set to see much wider adoption than music subscriptions and across both sectors, leading behaviours are slowing.

Cover image for MIDiA Research Music Market Metrics

MIDiA Research Music Market Metrics

Mark Mulligan

20 Dec 2017

Streaming streaming market shares Music Metrics

In the Excel spreadsheet published here we have brought together all of MIDiA’s main music datasets into one place for convenient access and reference. The document includes more than 20 country pages, with multiple datasets and charts. Datasets included:...

Cover image for The Top TV Shows Of 2017

The Top TV Shows Of 2017
Netflix Steals A March

Tim Mulligan

20 Dec 2017

Streaming US UK

With TV content audiences becoming ever more fragmented and streaming services guarded with their metrics, understanding the appeal of TV shows has never been more complicated. In this report, we present summary data from the first year of MIDiA’s TV Brand Tracker to reveal an objective and platform-neutral view of which shows resonated most with...

Cover image for Snap Inc Q3 2017

Snap Inc Q3 2017
Increasing Costs Overshadow Progress

13 Dec 2017

reporting Snapchat Snap Inc

Snap’s public performance has been turbulent and its stock price has been on a downward trajectory during its debut year under the forensic scrutiny of Wall Street. Share prices fell from $17 during the March IPO, to $12.65 in Q3 2017. This has placed pressure on the management team to adopt a new strategy to, reassure the increasingly sceptical ...

Cover image for Quarterly Digital Content Trends: Q3 2017

Quarterly Digital Content Trends: Q3 2017

Mark Mulligan

11 Dec 2017

Streaming Streaming Music US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q4 2016 and Q3 2017 across music, video, games and social.

Cover image for MIDiA Research Predictions 2018

MIDiA Research Predictions 2018
Post-Peak Economics

Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

4 Dec 2017

Apple Spotify Amazon

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media in 2018. Companies and brands mentioned in this report: Alphabet, Amazon, Apple, Apple Music, Candy Crush...

Cover image for Games Video Viewing

Games Video Viewing
Broader Propositions Will Increase Mainstream Adoption

Karol Severin

22 Nov 2017

games video gaming video gamer video

Games related video viewing is a relatively new but vibrant marketplace. It has multiple use cases across the gamer segments: from newbies watching walkthroughs, to hard core fans viewing an e-sports event online. Though currently still a niche activity among gamers overall, it has a mainstream penetration of 54% among 16-24 year old males.

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