TV and Video Advertising The Shift to Digital
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The video advertising landscape is slowly moving away from both being broadcast TV based and being primarily driven by developed markets. The transition is picking up pace, with TV advertising declining by an average per year from 2017 to 2023. In the meantime, over-the-top (OTT) ad revenue will increase by per year over the same period while social video ad revenue will grow by per year. The TV ad revenue decline will be uneven as Asia, Latin America and the Rest of World continue to grow, but not enough to offset the global decline.
Companies and brands mentioned in this report: Century Fox, Amazon Prime Video, Facebook, Globo, ITV, NBCU, Netflix, Star India, Sony Entertainment Television India, Univision, Viacom