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The Sports Video Landscape Sports Streaming Services in a Digital First Ecosystem

Report by Alistair Taylor
Cover image for The Sports Video Landscape
Synopsis PDF Excel PowerPoint

20,000 Foot View: The XXX dip on the XXX English Premier League (EPL) rights deals compared to the XXX deal highlighted the decline in value for sports broadcast rights. In light of this downturn and a fall in the consumption of sports content on traditional linear TV, moves are being made into the subscription video on demand (SVOD) space, with Disney’s new direct-to-consumer flagship sports SVOD service ESPN+ leading the charge. This has led to an influx of digital rights deals, taking distribution away from the traditional broadcasters, as competition for the attention of sports consumers intensifies. These current international rights deals for premium content, although disrupting the landscape, are merely the precursor to a major shift in sporting rights.

Key Findings

  • TV sports viewing declined from XXX in XXX 2017 to XXX in XXX 2018, across US, UK, Australia and Canada
  • US TV sports viewing declined from XXX in XXX 2017 to XXX in XXX XXX of those who regularly watch sports on TV in the US, UK, Australia and Canada are aged over XXX XXX of those aged between XXX in the US, UK, Australia and Canada regularly watch sports on TV as of XXX 2018
  • Cord cutting penetration in the US, UK, Australia and Canada was XXX in XXX XXX of cord cutters in the US, UK, Australia and Canada are aged XXX UK, Australia and Canada household pay-TV subscriptions decreased from XXX in XXX 2017, down to XXX in XXX 2018
  • EPL rights fell XXX between 2016 and 2018, leading to the acceptance of a digital platform’s bid to stream live games domestically for the first time
  • Sky’s share of the EPL rights deal decreased, winning only XXX of the games for XXX compared with XXX in XXX and brands mentioned in this report: Allsvenskan, Amazon, Amazon Prime, Amazon Prime Video, BBC, BBC iPlayer, Bellator, BT, CBS, Chinese Super League, DAZN, DirectTV Now, Disney, Eleven Sports, English Premier League, Eredivisie, ESPN+, Eurosport Player, XXX TV, Facebook, FIFA, FIFA Confederations Cup, FIFA World Cup, Hulu, ITV, ITV Hub, La Liga, Matchroom Sports, Mediaset, MLB, NBA, NBC, Netflix, NFL, NHL, Optus, SBS, Serie A, Setanta, Sky, Sky Sports, Sling, Twitter, UEFA Champions League, UFC, UFC Fight Pass, Wall Street Journal.

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