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The Sports Video Landscape Sports Streaming Services in a Digital First Ecosystem

Report by Alistair Taylor
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20,000 Foot View:  The        dip on the        English Premier League (EPL) rights deals compared to the        deal highlighted the decline in value for sports broadcast rights. In light of this downturn and a fall in the consumption of sports content on traditional linear TV, moves are being made into the subscription video on demand (SVOD) space, with Disney’s new direct-to-consumer flagship sports SVOD service ESPN+ leading the charge. This has led to an influx of digital rights deals, taking distribution away from the traditional broadcasters, as competition for the attention of sports consumers intensifies. These current international rights deals for premium content, although disrupting the landscape, are merely the precursor to a major shift in sporting rights.

Key Findings

  • TV sports viewing declined from        in        2017 to        in        2018, across US, UK, Australia and Canada
  • US TV sports viewing declined from        in        2017 to        in        2018
  •        of those who regularly watch sports on TV in the US, UK, Australia and Canada are aged over       
  • Only        of those aged between        in the US, UK, Australia and Canada regularly watch sports on TV as of        2018
  • Cord cutting penetration in the US, UK, Australia and Canada was        in        2018
  •        of cord cutters in the US, UK, Australia and Canada are aged       
  • US, UK, Australia and Canada household pay-TV subscriptions decreased from        in        2017, down to        in        2018
  • EPL rights fell        between 2016 and 2018, leading to the acceptance of a digital platform’s bid to stream live games domestically for the first time
  • Sky’s share of the EPL rights deal decreased, winning only        of the games for        compared with        in       

Companies and brands mentioned in this report: Allsvenskan, Amazon, Amazon Prime, Amazon Prime Video, BBC, BBC iPlayer, Bellator, BT, CBS, Chinese Super League, DAZN, DirectTV Now, Disney, Eleven Sports, English Premier League, Eredivisie, ESPN+, Eurosport Player,        TV, Facebook, FIFA, FIFA Confederations Cup, FIFA World Cup, Hulu, ITV, ITV Hub, La Liga, Matchroom Sports, Mediaset, MLB, NBA, NBC, Netflix, NFL, NHL, Optus, SBS, Serie A, Setanta, Sky, Sky Sports, Sling, Twitter, UEFA Champions League, UFC, UFC Fight Pass, Wall Street Journal.

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