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The Sports Video Landscape Sports Streaming Services in a Digital First Ecosystem

Report by Alistair Taylor
Cover image for The Sports Video Landscape
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20,000 Foot View:  The            dip on the            English Premier League (EPL) rights deals compared to the            deal highlighted the decline in value for sports broadcast rights. In light of this downturn and a fall in the consumption of sports content on traditional linear TV, moves are being made into the subscription video on demand (SVOD) space, with Disney’s new direct-to-consumer flagship sports SVOD service ESPN+ leading the charge. This has led to an influx of digital rights deals, taking distribution away from the traditional broadcasters, as competition for the attention of sports consumers intensifies. These current international rights deals for premium content, although disrupting the landscape, are merely the precursor to a major shift in sporting rights.

Key Findings

  • TV sports            declined from            in            2017 to                       2018, across US, UK, Australia            Canada
  • US TV            viewing declined from            in            2017                       in            2018
  •            of those who regularly watch sports on TV in the US, UK, Australia and Canada are aged over           
  • Only            of            aged between            in the US,            Australia and Canada regularly watch            on TV as of            2018
  • Cord cutting            in the US, UK, Australia            Canada was            in            2018
  •            of cord cutters in the US, UK, Australia and Canada are aged           
  • US, UK,            and Canada household pay-TV subscriptions            from            in            2017, down to                       2018
  • EPL rights                       between 2016 and 2018, leading            the acceptance of a digital            bid to stream live games            for the first time
  • Sky’s share            the EPL rights deal decreased,            only            of the games for            with            in           

Companies and brands mentioned in this report: Allsvenskan, Amazon, Amazon Prime, Amazon Prime Video, BBC, BBC iPlayer, Bellator, BT, CBS, Chinese Super League, DAZN, DirectTV Now, Disney, Eleven Sports, English Premier League, Eredivisie, ESPN+, Eurosport Player,            TV, Facebook, FIFA, FIFA Confederations Cup, FIFA World Cup, Hulu, ITV, ITV Hub, La Liga, Matchroom Sports, Mediaset, MLB, NBA, NBC, Netflix, NFL, NHL, Optus, SBS, Serie A, Setanta, Sky, Sky Sports, Sling, Twitter, UEFA Champions League, UFC, UFC Fight Pass, Wall Street Journal.