State of the YouTube Music Economy 2.0 A Turning Point for All Parties

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Mark Mulligan

August 2018

This report is now into its second edition, updating the most comprehensive YouTube music dataset ever compiled in order to present all sides of the argument in an objective and impartial manner. The report provides an exhaustive view of the market for revenues, ad rates, stream rates, users, streams and subscribers. We do not seek to further any single stakeholder’s view point but instead put forward the necessary data, perspective and analysis for policy makers, legal professionals and music and tech executives to make informed decisions.

Companies and brands mentioned in this report: Alphabet, Google, Deezer, European Parliament, Facebook, Instagram, Mixcloud, Music Key, Snapchat, Soundcloud, Spotify, Vevo, YouTube, YouTube Music, YouTube Premium, YouTube Red

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