Streaming Services Market Shares 2.0

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The 20,000 Foot View: This report includes the key findings of MIDiA’s Global Music Subscriber Market Share Model in which we present the subscribers, revenues and market shares of streaming services in more than different countries. This report contains charts and analysis for countries including consumer survey data, while the complete excel model is posted alongside this report.
Key Findings
- At the end of 2017 there were million music subscribers, up from million in 2016 and million in 2015
- Spotify comfortably retained its market leading position with million subscribers representing of all global subscribers
- Apple is the second placed service globally with its million 2017 subscribers representing a market share
- Apple added million net new subscribers in 2017, compared to million for Spotify
- Amazon added million subscribers across Prime Music and Music Unlimited to reach a combined total of million with a subscriber market share of
- The US represents of global subscription revenue and of subscribers
- Spotify was the leading US subscription service at the end of 2017 but its subscriber market share was its fourth lowest, with only Thailand, Taiwan and Japan lower
- Apple Music added an average of million subscribers a quarter in the US in 2016 but million on average in 2017
- Spotify held a subscriber market share in Germany with million subscribers and million in label revenue
- Apple Music’s 2017 UK subscriber market share of million subscribers) was up just one point on 2016 when it had million subscribers
- Tencent Music Entertainment had million subscribers in China in 2017, up from million in 2016 and million in 2015
- Subscription services in India generated just million in label revenues in 2017 with million subscribers
- Japanese annual subscriber ARPU in Japan was compared to for China
- Spotify had million Brazilian subscribers in 2017 – market share – while Apple had million subscribers with a market share
Companies and brands mentioned in this report: Music, Amazon, Amazon Prime Music, Amazon Music Unlimited, Anghami, Apple, Apple Music, AWA, Baidu Music, Claro Musica, Deezer, d Hits, Eros Digital, Gaana, Google Play Music, Hungama, IFPI, Juke, Jio, KKBox, Kugou, Kuwo, Line Music, MelON, MTN Music, MediaMarktSaturn, Netease, Netease Cloud Music, Napster, Pandora, QQ Music, Quan Min K Ge, Reliance Communications, Spotify, Tencent, Tencent Music Entertainment, Tidal, Wynk, Xami