Reports Music

Streaming Services Market Shares 2.0

Report by Mark Mulligan
Cover image for Streaming Services Market Shares 2.0
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The 20,000 Foot View: This report includes the key findings of MIDiA’s Global Music Subscriber Market Share Model in which we present the subscribers, revenues and market shares of streaming services in more than XXX different countries. This report contains charts and analysis for XXX countries including consumer survey data, while the complete excel model is posted alongside this report.

Key Findings

  • At the end of 2017 there were 198.6 million music subscribers, up from XXX million in 2016 and XXX million in 2015
  • Spotify comfortably retained its market leading position with XXX million subscribers representing XXX of all global subscribers
  • Apple is the second placed service globally with its XXX million 2017 subscribers representing a XXX market share
  • Apple added XXX million net new subscribers in 2017, compared to XXX million for Spotify
  • Amazon added XXX million subscribers across Prime Music and Music Unlimited to reach a combined total of XXX million with a subscriber market share of XXX US represents XXX of global subscription revenue and XXX of subscribers 
  • Spotify was the leading US subscription service at the end of 2017 but its XXX subscriber market share was its fourth lowest, with only Thailand, Taiwan and Japan lower
  • Apple Music added an average of XXX million subscribers a quarter in the US in 2016 but XXX million on average in 2017
  • Spotify held a XXX subscriber market share in Germany with XXX million subscribers and XXX million in label revenue
  • Apple Music’s 2017 UK subscriber market share of XXX XXX million subscribers) was up just one point on 2016 when it had XXX million subscribers
  • Tencent Music Entertainment had XXX million subscribers in China in 2017, up from XXX million in 2016 and XXX million in 2015
  • Subscription services in India generated just XXX million in label revenues in 2017 with XXX million subscribers
  • Japanese annual subscriber ARPU in Japan was XXX compared to XXX for China
  • Spotify had XXX million Brazilian subscribers in 2017 – XXX market share – while Apple had XXX million subscribers with a XXX market share

Companies and brands mentioned in this report: XXX Music, Amazon, Amazon Prime Music, Amazon Music Unlimited, Anghami, Apple, Apple Music, AWA, Baidu Music, Claro Musica, Deezer, d Hits, Eros Digital, Gaana, Google Play Music, Hungama, IFPI, Juke, Jio, KKBox, Kugou, Kuwo, Line Music, MelON, MTN Music, MediaMarktSaturn, Netease, Netease Cloud Music, Napster, Pandora, QQ Music, Quan Min K Ge, Reliance Communications, Spotify, Tencent, Tencent Music Entertainment, Tidal, Wynk, Xami

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