Reports Music

Streaming Services Market Shares 2.0

Report by Mark Mulligan
Cover image for Streaming Services Market Shares 2.0
Synopsis PDF Excel PowerPoint

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The 20,000 Foot View:  This report includes the key findings of MIDiA’s Global Music Subscriber Market Share Model in which we present the subscribers, revenues and market shares of streaming services in more than        different countries. This report contains charts and analysis for        countries including consumer survey data, while the complete excel model is posted alongside this report.

Key Findings

  • At the end of 2017 there were        million music subscribers, up from        million in 2016 and        million in 2015
  • Spotify comfortably retained its market leading position with        million subscribers representing        of all global subscribers
  • Apple is the second placed service globally with its        million 2017 subscribers representing a        market share
  • Apple added        million net new subscribers in 2017, compared to        million for Spotify
  • Amazon added        million subscribers across Prime Music and Music Unlimited to reach a combined total of        million with a subscriber market share of       
  • The US represents        of global subscription revenue and        of subscribers 
  • Spotify was the leading US subscription service at the end of 2017 but its        subscriber market share was its fourth lowest, with only Thailand, Taiwan and Japan lower
  • Apple Music added an average of        million subscribers a quarter in the US in 2016 but        million on average in 2017
  • Spotify held a        subscriber market share in Germany with        million subscribers and        million in label revenue
  • Apple Music’s 2017 UK subscriber market share of               million subscribers) was up just one point on 2016 when it had        million subscribers
  • Tencent Music Entertainment had        million subscribers in China in 2017, up from        million in 2016 and        million in 2015
  • Subscription services in India generated just        million in label revenues in 2017 with        million subscribers
  • Japanese annual subscriber ARPU in Japan was        compared to        for China
  • Spotify had        million Brazilian subscribers in 2017 –        market share – while Apple had        million subscribers with a        market share

Companies and brands mentioned in this report:        Music, Amazon, Amazon Prime Music, Amazon Music Unlimited, Anghami, Apple, Apple Music, AWA, Baidu Music, Claro Musica, Deezer, d Hits, Eros Digital, Gaana, Google Play Music, Hungama, IFPI, Juke, Jio, KKBox, Kugou, Kuwo, Line Music, MelON, MTN Music, MediaMarktSaturn, Netease, Netease Cloud Music, Napster, Pandora, QQ Music, Quan Min K Ge, Reliance Communications, Spotify, Tencent, Tencent Music Entertainment, Tidal, Wynk, Xami

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