Quarterly Digital Content Trends: Q2 2018
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The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between 2017 and 2018 across music, video, games and social.
Key Findings
- YouTube topped streaming in 2018 with weekly user (WAU) penetration
- Spotify was with up two points on while Amazon was up one across Prime Music and Music to reach
- Apple Music fourth, flat at for the successive quarter
- Facebook halted deadly decline in WAUs, up point to while its messenger collectively added two points penetration
- Snapchat remained at though lost two points the UK, down to
- Pinterest was one point to but remains its 2017 high of
- YouTube is the leading video app but is just three points behind. was up one point to 2018
- Netflix continued inexorable rise, up one point the third successive quarter to and up six points from 2016
- Amazon Prime WAUs fell one point while leading local Subscription Video on (SVOD) services gained three points
- After a 2018 radio listening was down point to while free streaming up three points to
- Music subscriptions a steady rise, up one to Penetration was highest in US – up two points and Australia, up four points
- Facebook video the big gainer in 2018, three points to with penetration at in Australia
- Pay-TV penetration up slightly to in 2018 cord cutting was flat at cord shaving at
Companies and brands mentioned in this report: Amazon Prime Music, Amazon Prime Video, Apple Music, Crave TV, Deezer, Epic Games, Facebook, Facebook Messenger, Fortnite, Google Play Music All Access, Hulu, Instagram, iPlayer, Music Messenger, Netflix, Now TV, Pinterest, Snapchat, Snap Inc, Soundcloud, Spotify, Stan, Tidal, Twitter, Twitch, WhatsApp, YouTube