Reports Media & Marketing

Quarterly Digital Content Trends: Q2 2018

Report by Mark Mulligan
Cover image for Quarterly Digital Content Trends: Q2 2018
Synopsis PDF Excel PowerPoint

The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between XXX 2017 and XXX 2018 across music, video, games and social. 

Key Findings

  • YouTube topped music streaming in XXX 2018 with XXX weekly active user (WAU) penetration
  • Spotify was second with XXX up two points on XXX 2018 while Amazon was up one point across Prime Music and Music Unlimited to reach XXX Music was fourth, flat at XXX for the fourth successive quarter
  • Facebook halted its deadly decline in WAUs, up one point to XXX while its messenger apps collectively added two points penetration
  • Snapchat remained flat at XXX though lost two points in the UK, down to XXX was up one point to XXX but remains below its XXX 2017 high of XXX is still the leading video app but Netflix is just three points behind. YouTube was up one point to XXX in XXX 2018
  • Netflix continued its inexorable rise, up one point for the third successive quarter to reach XXX and up six points from XXX in XXX 2016
  • Amazon Prime Video WAUs fell one point while the leading local Subscription Video on Demand (SVOD) services gained three points
  • After a strong XXX 2018 radio listening was down one point to XXX while free streaming was up three points to XXX subscriptions continued a steady rise, up one point to XXX Penetration was highest in the US – XXX up two points – and Australia, XXX up four points 
  • Facebook video was the big gainer in XXX 2018, up three points to XXX with penetration peaking at XXX in Australia 
  • Pay-TV penetration was up slightly to XXX in XXX 2018 while cord cutting was flat at XXX and cord shaving at XXX and brands mentioned in this report: Amazon Prime Music, Amazon Prime Video, Apple Music, Crave TV, Deezer, Epic Games, Facebook, Facebook Messenger, Fortnite, Google Play Music All Access, Hulu, Instagram, iPlayer, Music Messenger, Netflix, Now TV, Pinterest, Snapchat, Snap Inc, Soundcloud, Spotify, Stan, Tidal, Twitter, Twitch, WhatsApp, YouTube

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