Reports Media & Marketing

Quarterly Digital Content Trends: Q1 2018

Report by Mark Mulligan
Cover image for Quarterly Digital Content Trends: Q1 2018
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The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between            2016 and            2018 across music, video, games and social. 

Key Findings

  • YouTube topped            streaming in            2018 and was            biggest music gainer, up nine            to reach weekly active user            penetration of           
  • Spotify was            up one point to            Amazon,            up one point, was third                       and Apple Music fourth, flat                      
  • Facebook continued            deadly decline in WAUs, falling            points from            in            2017 to                       2018, but gained seven points            its messaging apps
  • Pinterest continued            steady WAU decline, down three            to            in            2018, while Snapchat            Twitter were both flat at                       respectively
  • In music            social, the dominance of leading            constricts the smaller players
  • YouTube topped            video app usage in            2018                       but continued a steady fall            a high of            in            2017
  • Netflix has            every quarter, reaching            in            2018,            one point from            2017 and            points from            2017
  • Radio listening            to growth after more than            year of decline, up to           
  • Music streaming            up in            rising six points            reach            a bigger quarterly rise            any stage in 2017
  • Curated playlists            also up, increasing by four            to            while user generated playlists            flat at           
  • After a            dip, Facebook video, subscription video            demand (SVOD) and mobile viewing            all up
  • Cord cutting            stable at            and compounded by            fact that cord shaving also            at            in            2018 while live            viewing fell two points to                      
  • Mobile gaming            flat for the third successive            at            while computer gaming fell            six points to hit           

Companies and brands mentioned in this report: Amazon Prime Music, Amazon Prime Video, Apple Music, Deezer, Epic Games, Facebook, Facebook Messenger, Fortnite, Google Play Music All Access, Hulu,, Instagram, iPlayer, Music Messenger, Netflix, Now TV, Pinterest, Snapchat, Snap Inc, Soundcloud, Spotify, Stan, Tidal, Twitter, Twitch,WhatsApp, YouTube

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