Reports Media & Marketing

Quarterly Digital Content Trends: Q1 2018

Report by Mark Mulligan
Cover image for Quarterly Digital Content Trends: Q1 2018
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The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between XXX 2016 and XXX 2018 across music, video, games and social. 

Key Findings

  • YouTube topped music streaming in XXX 2018 and was the biggest music gainer, up nine points to reach weekly active user (WAU) penetration of XXX was second, up one point to XXX Amazon, also up one point, was third at XXX and Apple Music fourth, flat at XXX continued its deadly decline in WAUs, falling two points from XXX in XXX 2017 to XXX in XXX 2018, but gained seven points across its messaging apps
  • Pinterest continued its steady WAU decline, down three points to XXX in XXX 2018, while Snapchat and Twitter were both flat at XXX and XXX respectively
  • In music and social, the dominance of leading players constricts the smaller players
  • YouTube topped streaming video app usage in XXX 2018 with XXX but continued a steady fall from a high of XXX in XXX 2017
  • Netflix has grown every quarter, reaching XXX in XXX 2018, up one point from XXX 2017 and five points from XXX 2017
  • Radio listening returned to growth after more than a year of decline, up to XXX streaming was up in XXX rising six points to reach XXX a bigger quarterly rise than any stage in 2017
  • Curated playlists were also up, increasing by four points to XXX while user generated playlists were flat at XXX a XXX seasonal dip, Facebook video, subscription video on demand (SVOD) and mobile viewing were all up
  • Cord cutting remains stable at XXX and compounded by the fact that cord shaving also stood at XXX in XXX 2018 while live sports viewing fell two points to hit XXX gaming was flat for the third successive quarter at XXX while computer gaming fell by six points to hit XXX and brands mentioned in this report: Amazon Prime Music, Amazon Prime Video, Apple Music, Deezer, Epic Games, Facebook, Facebook Messenger, Fortnite, Google Play Music All Access, Hulu, Illico.tv, Instagram, iPlayer, Music Messenger, Netflix, Now TV, Pinterest, Snapchat, Snap Inc, Soundcloud, Spotify, Stan, Tidal, Twitter, Twitch,WhatsApp, YouTube

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