Quarterly Digital Content Trends: Q1 2018

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The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between 2016 and 2018 across music, video, games and social.
Key Findings
- YouTube topped music streaming in 2018 and was the biggest music gainer, up nine points to reach weekly active user (WAU) penetration of
- Spotify was second, up one point to Amazon, also up one point, was third at and Apple Music fourth, flat at
- Facebook continued its deadly decline in WAUs, falling two points from in 2017 to in 2018, but gained seven points across its messaging apps
- Pinterest continued its steady WAU decline, down three points to in 2018, while Snapchat and Twitter were both flat at and respectively
- In music and social, the dominance of leading players constricts the smaller players
- YouTube topped streaming video app usage in 2018 with but continued a steady fall from a high of in 2017
- Netflix has grown every quarter, reaching in 2018, up one point from 2017 and five points from 2017
- Radio listening returned to growth after more than a year of decline, up to
- Music streaming was up in rising six points to reach a bigger quarterly rise than any stage in 2017
- Curated playlists were also up, increasing by four points to while user generated playlists were flat at
- After a seasonal dip, Facebook video, subscription video on demand (SVOD) and mobile viewing were all up
- Cord cutting remains stable at and compounded by the fact that cord shaving also stood at in 2018 while live sports viewing fell two points to hit
- Mobile gaming was flat for the third successive quarter at while computer gaming fell by six points to hit
Companies and brands mentioned in this report: Amazon Prime Music, Amazon Prime Video, Apple Music, Deezer, Epic Games, Facebook, Facebook Messenger, Fortnite, Google Play Music All Access, Hulu, Illico.tv, Instagram, iPlayer, Music Messenger, Netflix, Now TV, Pinterest, Snapchat, Snap Inc, Soundcloud, Spotify, Stan, Tidal, Twitter, Twitch,WhatsApp, YouTube