Reports Media & Marketing

Quarterly Digital Content Trends: Q1 2018

Report by Mark Mulligan
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The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between        2016 and        2018 across music, video, games and social. 

Key Findings

  • YouTube topped music streaming in        2018 and was the biggest music gainer, up nine points to reach weekly active user (WAU) penetration of        was second, up one point to        Amazon, also up one point, was third at        and Apple Music fourth, flat at        continued its deadly decline in WAUs, falling two points from        in        2017 to        in        2018, but gained seven points across its messaging apps
  • Pinterest continued its steady WAU decline, down three points to        in        2018, while Snapchat and Twitter were both flat at        and        respectively
  • In music and social, the dominance of leading players constricts the smaller players
  • YouTube topped streaming video app usage in        2018 with        but continued a steady fall from a high of        in        2017
  • Netflix has grown every quarter, reaching        in        2018, up one point from        2017 and five points from        2017
  • Radio listening returned to growth after more than a year of decline, up to        streaming was up in        rising six points to reach        a bigger quarterly rise than any stage in 2017
  • Curated playlists were also up, increasing by four points to        while user generated playlists were flat at        a        seasonal dip, Facebook video, subscription video on demand (SVOD) and mobile viewing were all up
  • Cord cutting remains stable at        and compounded by the fact that cord shaving also stood at        in        2018 while live sports viewing fell two points to hit        gaming was flat for the third successive quarter at        while computer gaming fell by six points to hit        and brands mentioned in this report: Amazon Prime Music, Amazon Prime Video, Apple Music, Deezer, Epic Games, Facebook, Facebook Messenger, Fortnite, Google Play Music All Access, Hulu, Illico.tv, Instagram, iPlayer, Music Messenger, Netflix, Now TV, Pinterest, Snapchat, Snap Inc, Soundcloud, Spotify, Stan, Tidal, Twitter, Twitch,WhatsApp, YouTube

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