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Video Streaming Subscription Services Market Metrics

Report by Tim Mulligan
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The 20,000 Foot View: This report includes the key findings of MIDiA’s Global Streaming Video Subscriber Market Share Model, in which we present the subscribers, revenues and market shares of video streaming services in XXX different countries. This report contains charts and analysis for XXX countries, including consumer survey data, while the complete excel model is posted alongside this report.

Key Findings

  • At the end of 2017 there were XXX million streaming video subscribers, up from XXX million one year earlier and XXX million in 2015
  • Netflix comfortably retained its market leading position with XXX million paid subscribers representing XXX of all global subscribers
  • Amazon Prime Video is the second-placed service globally with its XXX million 2017 subscribers representing a XXX market share
  • Amazon Prime Video added XXX million net paid new subscribers in 2017, compared to XXX million for Netflix
  • 2017 year-on-year (YoY) market share for Amazon Prime Video increased from XXX to XXX YoY market share for Netflix decreased from XXX to XXX US represents XXX of global subscription revenue and XXX of subscribers 
  • Netflix was the leading US subscription service at the end of 2017 with XXX subscriber market share and XXX of revenues
  • Amazon Prime Video added XXX million subscribers in the US in 2017 compared with XXX million in 2016
  • Netflix added XXX million subscribers in the US in 2017 compared with XXX million added in 2016
  • Amazon Prime Video held a XXX subscriber market share in Germany with XXX million subscribers and XXX million in revenue
  • Netflix’s UK 2017 subscriber market share of XXX XXX million subscribers) is up XXX on 2016 when it had XXX million subscribers
  • Tencent Video had XXX million subscribers in China in 2017, up from XXX million in 2016 and XXX million in 2015
  • India subscription services generated XXX million in revenues in 2017 with XXX million subscribers
  • India is the fastest growing video streaming subscription market with a XXX increase in revenues and a XXX increase in subscriber numbers in 2017

Companies and brands mentioned in this report: Amazon Prime Video, CBS All Access, Claro Video, CraveTV, Club Illico, Crunchyroll, CuriosityStream, DAZN, DirecTV Now, Ditto TV, Esporte Interativo Plus, Eros Now, Eurosport Player, Foxtel Play, Flimmit, Hayu, Hopster, HBO Go, HBO Now, Hulu, iQiYi, ITV Essentials, Kymba, Looke, Maxdome, MUBI, MLB.TV, Netflix, Net TV Plus, NHL.TV, Premier Player HD, Now TV, Rabbit TV Plus, Stan, Starz, Showtime Anytime, Sky Ticket, Sling TV, Sohu Video, Spuul, Tencent Video, Trace Play, UFC Fight Pass, XXX WWE Network, YouKu Tudou, YouTube Red

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