Pandora Mapping Its Place in the US Streaming Market

Pandora is the granddaddy of streaming music, clocking million active users before Spotify had even gone into public beta. It remains the most widely used audio streaming service in the US, but is no longer the golden child of the space. Despite having been long positioned as the long-term future of radio, investors have become increasingly concerned about its ability to compete against Spotify, Amazon and Apple—streaming services that originally had their eyes on replacing retail rather than radio. With all eyes on Spotify and Apple duking it out for leadership of the US subscriber base, Pandora is out of the spotlight, despite improvements on some key metrics.

Companies and brands mentioned in this report: AdsWizz, Amazon, Amazon Prime Music, Amazon Music Unlimited, Apple, Apple Music, AT&T, Deezer, iHeart Media Instagram, Liberty Media, Napster, Pandora, Pandora Plus, Pandora Premium, SiriusXM, Snapchat, Soundcloud, Spotify, Tidal, T-Mobile, TuneIn Radio, Vevo, YouTube

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