Pandora Mapping Its Place in the US Streaming Market
Get full access to this report and assets
If you are interested this report, or related reports such as Apple Subscriptions How Lightning Could Strike Twice For Apple, Spotify by the Numbers Trials, Churn and Margin and State of the YouTube Music Economy 2.0 A Turning Point for All Parties get in touch today to enquire about a report bundle.
Pandora is the granddaddy of streaming music, clocking million active users before Spotify had even gone into public beta. It remains the most widely used audio streaming service in the US, but is no longer the golden child of the space. Despite having been long positioned as the long-term future of radio, investors have become increasingly concerned about its ability to compete against Spotify, Amazon and Apple—streaming services that originally had their eyes on replacing retail rather than radio. With all eyes on Spotify and Apple duking it out for leadership of the US subscriber base, Pandora is out of the spotlight, despite improvements on some key metrics.
Companies and brands mentioned in this report: AdsWizz, Amazon, Amazon Prime Music, Amazon Music Unlimited, Apple, Apple Music, AT&T, Deezer, iHeart Media Instagram, Liberty Media, Napster, Pandora, Pandora Plus, Pandora Premium, SiriusXM, Snapchat, Soundcloud, Spotify, Tidal, T-Mobile, TuneIn Radio, Vevo, YouTube