Spotify Q2 2018 Earnings More Needed from Emerging Markets and Ad Supported
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Spotify’s 2018 earnings show continued solid progress across most of its performance metrics. However, investor scrutiny is intensifying, especially with the growing subscriber arms race in the US becoming — albeit incorrectly — perceived as a litmus test for global success. Spotify’s earnings reflect a need to drive faster growth in emerging markets and ad supported, which helps explain the company’s extra emphasis on its artists’ direct business efforts, even though this puts Spotify at direct odds with its rights holder partners. The tightrope act continues.
Companies and brands mentioned in this report: Amazon, Amazon Music Unlimited, Apple, Apple Music, Spotify
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