Reports Music

Music Streaming Services Market Shares H1 2018 Subscriber Share Update

Report by Mark Mulligan
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The 20,000 Foot View: This report provides a global level mid-year update to MIDiA’s Music Subscriber Market Shares report, presenting XXX 2018 figures.

Key Findings

  • Music subscribers grew by XXX in the first half of 2018 to reach XXX million, up from 198.6 million at the end of 2017
  • Growth is steady rather than strongly accelerating – there were XXX million net new subscribers added year-on-year (YoY) between XXX 2017 and XXX 2018, compared to XXX million between XXX 2016 and XXX 2017
  • This indicates growth remains on the faster-growth midpoint of the S-curve
  • Between them, Spotify Apple Music and Amazon accounted for XXX of all global music subscribers at the end of XXX 2018
  • Spotify once again maintained global market share of XXX the same as in XXX 2017, with XXX million subscribers
  • Apple added two points of market share, up to XXX and up three points YoY, with XXX million subscribers
  • Across Prime Music and Music Unlimited Amazon added just under half a point of market share, stable at XXX with a combined XXX million subscribers
  • Google performed strongly, adding XXX million subscribers in the period.
  • In Japan, Line Music experienced solid quarterly growth to reach one million subscribers
  • In South Korea MelOn had a dip in XXX but recovered in XXX to finish slightly above XXX 2017 with XXX million subscribers
  • In the US Pandora had a solid six months, adding XXX million subscribers 

Companies and brands mentioned in this report: Amazon, Amazon Prime Music, Amazon Music Unlimited, Apple, Apple Music, Google, Google Play MusicLine Music, MelON, , Pandora, Spotify

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