Reports Music

Music Streaming Services Market Shares H1 2018 Subscriber Share Update

Report by Mark Mulligan
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The 20,000 Foot View:  This report provides a global level mid-year update to MIDiA’s Music Subscriber Market Shares report, presenting            2018 figures.

Key Findings

  • Music subscribers            by            in the first half            2018 to reach            million, up                       million at the end of           
  • Growth is            rather than strongly accelerating –            were            million net new subscribers            year-on-year (YoY) between            2017 and            compared to            million between            2016                       2017
  • This indicates            remains on the faster-growth midpoint            the S-curve
  • Between them,            Apple Music and Amazon accounted                       of all global music subscribers            the end of            2018
  • Spotify once            maintained global market share of            same as in            2017, with            subscribers
  • Apple added            points of market share, up                       and up three points YoY,                       million subscribers
  • Across Prime            and Music Unlimited Amazon added            under half a point of            share, stable at            with a                       million subscribers
  • Google performed            adding            million subscribers in the           
  • In Japan,            Music experienced solid quarterly growth            reach one million subscribers
  • In South            MelOn had a dip in            recovered in            to finish slightly                       2017 with            million subscribers
  • In the            Pandora had a solid six            adding            million subscribers 

Companies and brands mentioned in this report: Amazon, Amazon Prime Music, Amazon Music Unlimited, Apple, Apple Music, Google, Google Play MusicLine Music, MelON, , Pandora, Spotify

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