Reports

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Spotify Earnings
Growth Still Comes At A Cost

Cover image for Spotify Earnings

Mark Mulligan

June 2017

Streaming

Streaming Music

Spotify

Spotify’s 2016 accounts reveal strong growth in both revenue and user, as well as improved conversion to paid. But they also show growing losses (both in absolute and relative terms) for streaming music’s leading player. The health of Spotify is a bellwether for the health of the streaming music market and its current prognosis is that it is fit and healthy now, but that will end sometime unless it improves its lifestyle.

Mapping Daily Active Gamers Across Platforms
Diversity Is The Name Of The Game

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Karol Severin

June 2017

Xbox

Facebook

PlayStation

The Daily Active User (DAU) is a common engagement metric, often used in gauging companies’ performance and value. In gaming, DAUs vary markedly across mobile, PC, console and social. The differences are seen in penetration rates, demographics, engagement and spending trends.

Brazil Streaming Music Market
Breaking The Mould

Cover image for Brazil Streaming Music Market

Mark Mulligan

June 2017

Streaming

Streaming Music

music bundles

The successful markets in the traditional music industry were those with highest levels of consumer spending. It was an industry biased towards North America and Europe. Part of the transformative potential of streaming is that it can monetize consumption rather than just spending, making a country’s population size as important as its spending power.

Call Of Duty Fan Profile
Hardcore Gamers Become Video Fans

Karol Severin

June 2017

aaa title fans

triple a title fans

Call of Duty

Though Call of Duty (CoD) fans show similar behaviours to the fans of other AAA Games titles, demographically they more closely resemble hard-core gamers. What is more, the amount of time they spend gaming causes them to under-index certain non-game, mainstream digital activities like mobile messaging.

State Of The Streaming Nation 2
The Definitive Assessment Of The Global Streaming Music Market

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Mark Mulligan

May 2017

Subscriptions

Streaming

Streaming Music

2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services spent the year competing with ever more impressive metrics while playlisting and streaming exclusives became cornerstones of the wider music market both culturally and commercially.

Voice Control
Market Strategy for the Next Major Hardware Paradigm

Cover image for Voice Control

Zach Fuller

May 2017

Apple

Marketing

Amazon

Acting as a Trojan horse in consumer electronics, voice control slipped under the radar compared to more bombastic new technologies such as Virtual Reality and Artificial Intelligence, to quietly become a potential paradigm shift in the computer interface.

Major Label Results Q1 2017
Full Stream Ahead

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Mark Mulligan

May 2017

Streaming

Apple

Spotify

2016 was the turnaround year for the global recorded music business. The prevailing sentiment among battle-scarred label executives was one of cautious optimism. The first quarter results for 2017 suggest they might be able to afford themselves a little less confidence and a little more optimism.

Grand Theft Auto Fan Profile
The Mainstream Hardcore Gamers

Karol Severin

May 2017

YouTube

Deezer

Apple Music

Grand Theft Auto (GTA) is among the most popular console game title franchises in the market. Despite the controversy, the brand has managed to establish a solid fan foothold across genders and ages. GTA fans are digitally sophisticated and engaged users (albeit under-indexing in messaging app usage) with a strong affinity for online video and for mobile gaming.

Snap Inc Q1 2017
Declining User Growth Exacerbates Rising Costs

Cover image for Snap Inc Q1 2017

Zach Fuller

May 2017

Amazon

Facebook

viacom

Following the release of its first earnings call since the March IPO, Snapchat creator Snap Inc has seen its stock price drop by 22% to $17.95, its lowest price since going public. The price fall reflects Wall Street’s reticence in taking the long-term view when It comes to tech stocks.

Why Netflix Is A Next Generation Network And Amazon Is A Next Generation Operator
Emerging next generation operator and network assets profiles

Cover image for Why Netflix Is A Next Generation Network And Amazon Is A Next Generation Operator

Tim Mulligan

May 2017

Amazon

Amazon

Netflix

The shift to digital consumption has brought SVOD (Subscription Video On Demand) to the fore. And leading the charge both domestically in the US and internationally are Netflix and Amazon Prime Video. Netflix is now in 190 territories and Amazon Prime Video is now available in 242 separate territories.

The Platform-Agnostic Artist
Building Audiences In A Decentralized Media Landscape

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Zach Fuller

May 2017

post platform

platform agnostic

decentralised audience

It used to be much simpler. Fixed programming formats in Television, Print and Radio meant you knew where an audience was and how long they would be there for, yet creators now find themselves in an echo chamber where the tyranny of choice means their potential audience never stays in the same place for long.

State Of Freemium Games Q1 2017
A Comprehensive Assessment Of Freemium Game Dynamics In The Top 100 Grossing Charts

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Karol Severin

April 2017

Apple

Freemium

google play

The sheer importance and popularity of freemium games in the app economy is evident across the globe as they capture the lion’s share of both the top 100 grossing overall charts, as well as gaming charts globally. But behind the global popularity of freemium games are individual regions at various levels of market maturity, platform penetrations, publisher competitiveness and consumer preferences, which together drive regional nuances for freemium game economy dynamics.

Canada Video Market
Strong Pay-TV Market Creates A Big Appetite For Video

Cover image for Canada Video Market

Tim Mulligan

April 2017

streaming subscriptions

Netflix

Amazon Prime

With a third of Canadians subscribing to traditional pay-TV, the country has a strong appetite for online video. This is demonstrated by the 20.3% of the population who are now Subscription Video On Demand (SVOD) subscribers. With the SVOD market already more than two thirds the size of the traditional pay-TV market, Canada is a litmus test for whether traditional pay-TV is able to co-exist with SVOD.

Streaming Music Growth
How The S-Curve Will Determine Growth

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Mark Mulligan

April 2017

Consumer behaviour

Streaming

Streaming Music

Streaming music drove trade revenues of $5.4 billion in 2016, up 57% from $3.5 billion in 2015 while music subscribers grew from 68.5 million to 106.3 million over the same period. The rate at which the streaming music market will grow, and the level at which it will peak, is determined not just by industry strategy but also by the underlying laws of consumer adoption.

Netflix Q1 2017
International Picks Up The Slack

Cover image for Netflix Q1 2017

Tim Mulligan

April 2017

Amazon

streaming subscriptions

Netflix

With Netflix on course to pass the psychologically significant 100 million subscriber mark, the company’s Q1 2017 quarterly earnings are particularly significant. With 43.2% of the global SVOD market and a presence in 190 differing territories the only major piece missing from the picture is Netflix’s failure to launch in China, the largest and fastest growing market for digital services.

The State Of The SVOD Nation 2017
Global SVOD Markets And Consumer Trends

Cover image for The State Of The SVOD Nation 2017

Tim Mulligan

April 2017

streaming subscriptions

emerging markets

SVOD

Despite the fear of an impending bubble bursting, Subscription Video On Demand (SVOD) has never been in a stronger position globally. Although still dominated by the US as the largest market and as the home of the two largest SVOD services, the non-US market is growing fast, with territories such as Singapore experiencing a 20% increase in SVOD service availability in 2016.

Q4: 2016 Streaming Music Market Update
Competition Is Hotting Up

Cover image for Q4: 2016 Streaming Music Market Update

Mark Mulligan

April 2017

Streaming

Spotify

YouTube

2015 was the year in which streaming music came of age but 2016 was the year when it hit the long anticipated milestone of 100 million subscribers, transforming the global recorded music business. 2016 was defined by accelerated subscriber growth, steady global expansion, new competition and strengthening streaming brand identities.

The Emergence Of The Always On Gamer
Profiling Console Owners

Cover image for The Emergence Of The Always On Gamer

Karol Severin

March 2017

Apple

Google

Apple TV

The game console owner segment is evolving fast. Still relatively young for now, console game fans are both aging and heading towards truly mainstream demographic distribution. Simultaneously, console subscription models are gaining traction, migrating premium physical software budgets into digital spend.

Next Generation Networks
What A Post-Pay-TV Video Network Looks Like

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Tim Mulligan

March 2017

Apple

YouTube

Amazon

In the cord-cutting era TV networks are having to think about what life beyond the traditional pay-TV ecosystem might look like. With SVOD services snapping up audiences in their millions, operators are busy focusing on higher ARPU users and demanding more rights from networks but with tightening budgets.

The Experience Economy
The Value Shift In Media Assets

Cover image for The Experience Economy

Zach Fuller

March 2017

Streaming

Apple

Spotify

With content now a more difficult proposition in itself to sell directly, the overall experience becomes, for many, their central core monetisable proposition. We have already seen this development in the online world which is characterised by the transition from sales to consumption.

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