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The Top TV Shows Of 2017 Netflix Steals A March

Report by Tim Mulligan
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The 20,000 Foot View:  With TV content audiences becoming ever more fragmented and streaming services guarded with their metrics, understanding the appeal of TV shows has never been more complicated. In this report, we present summary data from the first year of MIDiA’s TV Brand Tracker to reveal an objective and platform-neutral view of which shows resonated most with audiences in 2017.

Key Findings

  • CBS’s The Big Bang Theory tops MIDiA’s Brand Tracker rankings with an average        fan penetration across all of 2017
  • CBS also takes second spot with        fan penetration for NCIS
  • Game of Thrones is a top-four show across all four surveyed markets 
  • Season        of Game of Thrones drove a three percentage point spike in fandom in        – up to       
  • The BBC is one of the strongest performing networks with three shows in the top       
  • Netflix has more shows than any other in the top        (seven), though only two are in the top        (Stranger Things and House of Cards)
  • Stranger Things was Netflix’s biggest hit of 2017, taking eighth spot overall but first spot for        year olds

Companies and brands mentioned: The Big Bang Theory, NCIS, Game Of Thrones, Sherlock, The Voice, The Walking Dead, Planet Earth, Stranger Things, Blue Bloods, American Horror Story, Doctor Who, This Is Us, The Flash, Arrow, Chicago Fire, How To Get Away With Murder, House Of Cards, Chicago Med, Madam Secretary, Vikings, Top Gear, Star Trek: Discovery,        Reasons Why, Daredevil, Fear The Walking Dead, Lucifer, True Detective, Westworld, Big Brother, Catfish, Legends Of Tomorrow, Empire, Luke Cage, Broadchurch, Jessica Jones, Narcos, Victoria, Mr Robot, Scream, Big Little Lies, Netflix, BBC, CBS, HBO, ITV, AMC, Fox, NBC, The CW, Twitter, Viacom, A+E, Facebook,  Amazon Prime Video

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