Apple continued its sales momentum this quarter with the launch of hardware products such as iPhone            and            Plus models in September. Both smartphones have incorporated new features, such as augmented reality (AR) technology and wireless charging, to meet the demands of its pre-existing consumer base as well as to attract new users. Apple has exceeded analyst expectations for its calendar            2017 earnings, with revenue reaching            billion in the quarter. This was above the Apple guideline forecast range of            billion stated in its            2017 calendar earnings release and Wall Street consensus. The growth has been driven by a new range of products, penetration into emerging markets and increased demand through paid subscriptions.   

Companies and brands mentioned in this report: Apple, iPhone            iPhone            iPad, iPhone X

*Note: The financial data is taken from Apple’s            earnings report, which is equivalent to calendar