Apple Q4 (Calendar Q3) 2017 Quarterly Revenue Growth Underpins 2017 Revenue Revival

The 20,000 Foot View: Apple continued its sales momentum this quarter with the launch of hardware products such as iPhone XXX and XXX Plus models in September. Both smartphones have incorporated new features, such as augmented reality (AR) technology and wireless charging, to meet the demands of its pre-existing consumer base as well as to attract new users. Apple has exceeded analyst expectations for its calendar XXX 2017 earnings, with revenue reaching XXX billion in the quarter. This was above the Apple guideline forecast range of XXX billion stated in its XXX 2017 calendar earnings release and Wall Street consensus. The growth has been driven by a new range of products, penetration into emerging markets and increased demand through paid subscriptions. 

Key Findings: 

• Apple's revenue increased to XXX billion in calendar XXX 2017, from XXX billion in XXX 2017, which represents a XXX quarter-on-quarter growth

• Quarterly net profit margins increased from XXX in calendar XXX 2017 to 20.34% in calendar XXX 2017

• Research and development (R&D) expenses increased from XXX billion in calendar XXX 2017 to XXX billion in calendar XXX 2017, representing a XXX quarter-on-quarter increase

• Total unit sales increased from XXX million in calendar XXX 2017 to XXX million in Apple calendar XXX 2017, which represents a XXX quarter-on-quarter increase

• Apple's revenue share in China increased from XXX billion calendar XXX 2017 to XXX billion in Apple calendar XXX 2017.  

Companies and brands mentioned in this report: Apple, iPhone XXX iPhone XXX iPad, iPhone X

*Note: The financial data is taken from Apple’s XXX earnings report, which is equivalent to calendar XXX