Apple Q4 (Calendar Q3) 2017 Quarterly Revenue Growth Underpins 2017 Revenue Revival

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The 20,000 Foot View: Apple continued its sales momentum this quarter with the launch of hardware products such as iPhone        and        Plus models in September. Both smartphones have incorporated new features, such as augmented reality (AR) technology and wireless charging, to meet the demands of its pre-existing consumer base as well as to attract new users. Apple has exceeded analyst expectations for its calendar        2017 earnings, with revenue reaching        billion in the quarter. This was above the Apple guideline forecast range of        billion stated in its        2017 calendar earnings release and Wall Street consensus. The growth has been driven by a new range of products, penetration into emerging markets and increased demand through paid subscriptions. 

Key Findings:  

• Apple's revenue increased to        billion in calendar        2017, from        billion in        2017, which represents a        quarter-on-quarter growth

• Quarterly net profit margins increased from        in calendar        2017 to        in calendar        2017

• Research and development (R&D) expenses increased from        billion in calendar        2017 to        billion in calendar        2017, representing a        quarter-on-quarter increase

• Total unit sales increased from        million in calendar        2017 to        million in Apple calendar        2017, which represents a        quarter-on-quarter increase

• Apple's revenue share in China increased from        billion calendar        2017 to        billion in Apple calendar        2017.  

Companies and brands mentioned in this report: Apple, iPhone        iPhone        iPad, iPhone X

*Note: The financial data is taken from Apple’s        earnings report, which is equivalent to calendar