Streaming’s first achievement was becoming a long-term successor to retail, now it has its sights set on doing the same to radio. Even though the revenue per user is much smaller, the addressable market is far higher. Streaming’s post-radio strategy has the potential to be much more far reaching and impactful than subscriptions have been in terms of audience impact at scale. Radio companies are just beginning to wake up to the magnitude of the threat, but in the main underestimate it because traditional radio measurement methodologies underplay the extent of change taking place.

Companies and brands mentioned in this report: Afternoon Acoustic, Amazon, Amazon Prime Music, Apple, Apple Music,  BBC, Capital, Deep Focus, Deezer, Echo, Global, Google Play Music, Heart, iHeart, iHeart Media, Intense Studying, Liberty Media, Mixcloud, Napster, Peaceful Piano, Radio            Radio            Rap Caviar, Rhapsody, Pandora, Sirius XM, Slacker, Soundcloud, Spotify, Tidal, Vevo, YouTube