Quarterly Digital Content Trends: Q3 2017
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The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between 2016 and 2017 across music, video, games and social.
Key Findings
- YouTube’s music weekly active user (WAU) audience grew from to between 2017 and 2017
- Amazon, Apple, Soundcloud, Google, Deezer and Tidal all had slightly lower streaming music WAU penetration in 2017 compared to 2016
- Amazon saw quarter-on-quarter streaming music growth between 2017 and 2017
- Spotify is the only music service with higher WAU penetration in 2017 than in 2016 though penetration dropped slightly in syncing apps Dubsmash and Musical.ly appear to have peaked and now have just penetration each
- Snapchat lost WAUs in falling to though it is still higher than it was in 2016 and 2017, Facebook’s total WAU audience across its four social properties grew by points
- WAUs of streaming video apps were flat in while catch-up TV fell slightly
- In the UK both Netflix and Amazon registered growth in penetration for all but three of the mobile games tracked by MIDiA was either flat or diminished in 2017
- All key music behaviour was flat in 2017, except for radio which continued its long-term decline
- YouTube and Facebook both saw video audiences grow in while mobile TV viewing was down
Companies and brands mentioned in this report: Amazon Prime Music, Amazon Prime Video, Apple Music, Candy Crush Saga, Clash Of Clans, Clash Royale, Deezer, Dubsmash, Facebook, Facebook Messenger, Flipagram, Game of War, Google Play Music All Access, Instagram, MARVEL Contest of Champions, Minecraft, Mobile Strike, Musical.ly, Music Messenger, Netflix, Pinterest, Pokémon Go, Snapchat, Snap Inc., Soundcloud, Spotify, Supermario Run, Tidal, Twitter, WhatsApp, YouTube