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Quarterly Digital Content Trends: Q3 2017

Report by Mark Mulligan
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The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between        2016 and        2017 across music, video, games and social. 

Key Findings

  • YouTube’s music weekly active user (WAU) audience grew from        to        between        2017 and        2017 
  • Amazon, Apple, Soundcloud, Google, Deezer and Tidal all had slightly lower streaming music WAU penetration in        2017 compared to        2016
  • Amazon saw quarter-on-quarter streaming music growth between        2017 and        2017
  • Spotify is the only music service with higher WAU penetration in        2017        than in        2016        though penetration dropped slightly in        syncing apps Dubsmash and Musical.ly appear to have peaked and now have just        penetration each
  • Snapchat lost WAUs in        falling to        though it is still higher than it was in               2016 and        2017, Facebook’s total WAU audience across its four social properties grew by        points
  • WAUs of streaming video apps were flat in        while catch-up TV fell slightly
  • In the UK both Netflix and Amazon registered growth in        penetration for all but three of the mobile games tracked by MIDiA was either flat or diminished in        2017
  • All key music behaviour was flat in        2017, except for radio which continued its long-term decline
  • YouTube and Facebook both saw video audiences grow in        while mobile TV viewing was down 

Companies and brands mentioned in this report: Amazon Prime Music, Amazon Prime Video, Apple Music, Candy Crush Saga, Clash Of Clans, Clash Royale, Deezer, Dubsmash, Facebook, Facebook Messenger, Flipagram, Game of War, Google Play Music All Access, Instagram, MARVEL Contest of Champions, Minecraft, Mobile Strike, Musical.ly, Music Messenger, Netflix, Pinterest, Pokémon Go, Snapchat, Snap Inc., Soundcloud, Spotify, Supermario Run, Tidal, Twitter, WhatsApp, YouTube

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