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Quarterly Digital Content Trends: Q3 2017

Report by Mark Mulligan
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The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between            2016 and            2017 across music, video, games and social. 

Key Findings

  • YouTube’s music            active user (WAU) audience grew                       to            between            2017 and            2017 
  • Amazon, Apple,            Google, Deezer and Tidal all            slightly lower streaming music WAU            in            2017 compared to            2016
  • Amazon saw            streaming music growth between            2017                       2017
  • Spotify is            only music service with higher            penetration in            2017            than in                       though penetration dropped slightly in           
  • Lip syncing            Dubsmash and appear to            peaked and now have just            each
  • Snapchat lost            in            falling to            though it            still higher than it was                      
  • Between            2016                       2017, Facebook’s total WAU audience            its four social properties grew                       points
  • WAUs of            video apps were flat in            catch-up TV fell slightly
  • In the            both Netflix and Amazon registered            in           
  • WAU penetration            all but three of the            games tracked by MIDiA was            flat or diminished in            2017
  • All key            behaviour was flat in            2017,            for radio which continued its            decline
  • YouTube and            both saw video audiences grow                       while mobile TV viewing was           

Companies and brands mentioned in this report: Amazon Prime Music, Amazon Prime Video, Apple Music, Candy Crush Saga, Clash Of Clans, Clash Royale, Deezer, Dubsmash, Facebook, Facebook Messenger, Flipagram, Game of War, Google Play Music All Access, Instagram, MARVEL Contest of Champions, Minecraft, Mobile Strike,, Music Messenger, Netflix, Pinterest, Pokémon Go, Snapchat, Snap Inc., Soundcloud, Spotify, Supermario Run, Tidal, Twitter, WhatsApp, YouTube

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