Streaming Peaks What Playlist And Binge-Watching Trends Signify For Streaming
The 20,000 Foot View: Streaming is transforming music and video consumption, creating new business models and behaviours. 2017 was a strong year for both sectors but growth is not uniformly distributed. Video subscriptions are set to see much wider adoption than music subscriptions and across both sectors, leading behaviours are slowing. Growth is rarely linear and these growth speed bumps give us a view of where each respective streaming market is heading.
- Free streaming has reached a plateau across the US, UK, Australia, and Canada, with user penetration in 2017
- Curated playlists penetration was down slightly from 2017
- ‘Creating own playlists’ in was just one percentage point up on 2017 at subscriber growth continues at a solid pace, up three points from 2017 to reach in watching flattened out at in 2017, following a three-point rise in of video subscribers are binge watchers, one and half times higher than overall of music subscribers are curated playlist users – three times the all-consumer average
- Almost exactly the same share of Netflix and Amazon users binge watch, and the same is true of user generated playlist usage across Spotify and Apple Music
Companies and brands mentioned in this report: Amazon Prime Music, Amazon Prime Video, Apple Music, Deezer, Netflix, Soundcloud, YouTube