Streaming Peaks What Playlist And Binge-Watching Trends Signify For Streaming

The 20,000 Foot View: Streaming is transforming music and video consumption, creating new business models and behaviours. 2017 was a strong year for both sectors but growth is not uniformly distributed. Video subscriptions are set to see much wider adoption than music subscriptions and across both sectors, leading behaviours are slowing. Growth is rarely linear and these growth speed bumps give us a view of where each respective streaming market is heading.

Key Findings

• Free streaming has reached a plateau across the US, UK, Australia, and Canada, with XXX user penetration in XXX 2017
• Curated playlists penetration was XXX down slightly from XXX 2017
• ‘Creating own playlists’ in XXX was just one percentage point up on XXX 2017 at XXX subscriber growth continues at a solid pace, up three points from XXX 2017 to reach XXX in XXX watching flattened out at XXX in XXX 2017, following a three-point rise in XXX of video subscribers are binge watchers, one and half times higher than overall XXX of music subscribers are curated playlist users – three times the all-consumer average
• Almost exactly the same share of Netflix and Amazon users binge watch, and the same is true of user generated playlist usage across Spotify and Apple Music

Companies and brands mentioned in this report: Amazon Prime Music, Amazon Prime Video, Apple Music, Deezer, Netflix, Soundcloud, YouTube