Streaming Peaks What Playlist And Binge-Watching Trends Signify For Streaming

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The 20,000 Foot View: Streaming is transforming music and video consumption, creating new business models and behaviours. 2017 was a strong year for both sectors but growth is not uniformly distributed. Video subscriptions are set to see much wider adoption than music subscriptions and across both sectors, leading behaviours are slowing. Growth is rarely linear and these growth speed bumps give us a view of where each respective streaming market is heading.

Key Findings

• Free streaming has reached a plateau across the US, UK, Australia, and Canada, with        user penetration in        2017
• Curated playlists penetration was        down slightly from        2017
• ‘Creating own playlists’ in        was just one percentage point up on        2017 at       
• Video subscriber growth continues at a solid pace, up three points from        2017 to reach        in       
• Binge watching flattened out at        in        2017, following a three-point rise in       
       of video subscribers are binge watchers, one and half times higher than overall consumers        of music subscribers are curated playlist users – three times the all-consumer average
• Almost exactly the same share of Netflix and Amazon users binge watch, and the same is true of user generated playlist usage across Spotify and Apple Music

Companies and brands mentioned in this report: Amazon Prime Music, Amazon Prime Video, Apple Music, Deezer, Netflix, Soundcloud, YouTube