Streaming Peaks What Playlist And Binge-Watching Trends Signify For Streaming

Mark Mulligan

December 2017

Streaming is transforming music and video consumption, creating new business models and behaviours. 2017 was a strong year for both sectors but growth is not uniformly distributed. Video subscriptions are set to see much wider adoption than music subscriptions and across both sectors, leading behaviours are slowing. Growth is rarely linear and these growth speed bumps give us a view of where each respective streaming market is heading.

Companies and brands mentioned in this report: Amazon Prime Music, Amazon Prime Video, Apple Music, Deezer, Netflix, Soundcloud, YouTube

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