UK Digital Publishing Subscriptions Niche Audiences And High ARPU Opportunity
The 20,000 Foot View: The current post-social media landscape has facilitated unprecedented global distribution of news while irrevocably shifting their value proposition. UK news entities have begun to discover that they are not only competing against each other. Today, they compete with a variety of content forms, i.e. music, video and games, each progressively saturating their audiences’ daily attention limit. Notwithstanding that some of their distribution partners – namely Google and Facebook – feel like competitors too. Such an ecosystem is currently unfavourable to news publishing, delivering lower numbers of paying audiences in comparison to other formats. However, developments in consumers’ consumption behaviour and the adoption of voice technology has begun to open up new fronts as more entities pivot toward digital monetisation of news services.
- MIDiA’s digital wallet share model projects the UK total spend on monthly subscriptions in 2017 was million
- Only of the UK population pay a monthly subscription for an online news service
- Only of UK Consumers have three or more digital subscriptions
- Consumers spend on average on a news subscription, which is higher than both music and video publishing accounts for just of total UK spend on monthly subscriptions
- News has become a high ARPU, but niche audience of UK consumers share articles on social media
Companies and brands mentioned: Amazon, Apple, Bauer Media, Condé Nast UK, The Economist, Daily Mail Group, Dennis Publishing, Facebook, Financial Times, Google, The Guardian, Hearst UK, Immediate Media, King, News UK, Netflix, New York Times, Supercell, The Telegraph Group, Time Inc., Trinity Mirror, Washington Post, Zynga