Reports Entertainment and Fandom

UK Ad Trends 2017 Digital Goes Mainstream As TV Declines

Zach Fuller
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2017 proved to be a tipping point for the UK’s advertising industry, with annual digital advertising revenue overtaking TV for the first time. Not only did digital’s share of total ad spend in            grow to            this trajectory increased throughout the year due to print ad revenue haemorrhaging. The decline accelerated from            YoY for 2015 to 2016, to            in            2017, resulting in slow growth for the ad industry overall.

Companies and brands mentioned: Amazon, Apple, Facebook, Google, Netflix, Procter and Gamble, Unilever