UK Ad Trends 2017 Digital Goes Mainstream As TV Declines

Zach Fuller

December 2017

2017 proved to be a tipping point for the UK’s advertising industry, with annual digital advertising revenue overtaking TV for the first time. Not only did digital’s share of total ad spend in grow to this trajectory increased throughout the year due to print ad revenue haemorrhaging. The decline accelerated from YoY for 2015 to 2016, to in 2017, resulting in slow growth for the ad industry overall.

Companies and brands mentioned: Amazon, Apple, Facebook, Google, Netflix, Procter and Gamble, Unilever

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