Games Video Viewing Broader Propositions Will Increase Mainstream Adoption

Karol Severin

November 2017

Games related video viewing is a relatively new but vibrant marketplace. It has multiple use cases across the gamer segments: from newbies watching walkthroughs, to hard core fans viewing an e-sports event online. Though currently still a niche activity among gamers overall, it has a mainstream penetration of among year old males. While companies like YouTube and Twitch have exploited parts of this market, current propositions arguably only appeal to a minority of the potential audience.

Companies mentioned: Azubu, HitBox, Hulu, League of Legends, Little Big Planet, LoLSpectator, Netflix, Sliver.tv, Smashcast, Sony, Steam, The Sims, Twitch, xBox YouTube, YouTube Gaming

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