Games Video Viewing Broader Propositions Will Increase Mainstream Adoption
The 20,000 Foot View: Games related video viewing is a relatively new but vibrant marketplace. It has multiple use cases across the gamer segments: from newbies watching walkthroughs, to hard core fans viewing an e-sports event online. Though currently still a niche activity among gamers overall, it has a mainstream penetration of XXX among XXX year old males. While companies like YouTube and Twitch have exploited parts of this market, current propositions arguably only appeal to a minority of the potential audience.
Key XXX million XXX consumers aged XXX and above in English speaking markets watch games related videos XXX of XXX males watch games related videos monthly, compared to XXX of XXX year old females
Companies mentioned: Azubu, HitBox, Hulu, League of Legends, Little Big Planet, LoLSpectator, Netflix, Sliver.tv, Smashcast, Sony, Steam, The Sims, Twitch, xBox YouTube, YouTube Gaming