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MIDiA Research Predictions 2018 Post-Peak Economics

Report by Karol Severin, Mark Mulligan, Tim Mulligan, Zach Fuller and Tunde Sowande
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The 20,000 Foot View:  In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media in 2018.

Key Predictions

  • Competition for            and attention will define the            years for digital content; growth            come often at the expense            competing services
  • Free-to-view video            will provide subscription services with            competition in 2018
  • 2018 will            the year we start to            music consumption shift away from           
  • Increased investor            on Spotify, once it is            will see it focus on            metrics and concentrate more heavily            its free user numbers
  • We are            peak in the attention economy.            will be the year the            start to mount as audience            becomes a scarce commodity
  • In 2018,            and Facebook will pursue ever-more            strategies to become the leading            generation media companies
  • 2018 will            the rise of unaffiliated eSports¬†
  • Mobile games            be the canary in the            for peak attention, with some            titles fading
  • Tech major            will come under pressure as            spend more heavily to sustain           
  • Facebook will            ad revenue growth struggle as            audience time shifts to its            monetised messaging apps

Companies and brands mentioned in this report: Alphabet, Amazon, Apple, Apple Music, Candy Crush Saga, Clash Of Clans, Facebook, Google, Magic Leap, Microsoft, Netflix, Pixel            Spotify, Swedish National Statistical Office, The EU

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