Reports Games

MIDiA Research Predictions 2018 Post-Peak Economics

Report by Karol Severin, Mark Mulligan, Tim Mulligan, Zach Fuller and Tunde Sowande
Synopsis PDF

Our clients have full access to all of our reports. Clients can log in to read this report. Click here to become a client or, you can purchase this individual report.

The 20,000 Foot View:  In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media in 2018.

Key Predictions

  • Competition for time and attention will define the coming years for digital content; growth will come often at the expense of competing services
  • Free-to-view video services will provide subscription services with increased competition in 2018
  • 2018 will be the year we start to see music consumption shift away from catalogue
  • Increased investor scrutiny on Spotify, once it is public, will see it focus on new metrics and concentrate more heavily on its free user numbers
  • We are nearing peak in the attention economy. 2018 will be the year the casualties start to mount as audience attention becomes a scarce commodity
  • In 2018, Amazon and Facebook will pursue ever-more ambitious strategies to become the leading next generation media companies
  • 2018 will see the rise of unaffiliated eSports¬†
  • Mobile games will be the canary in the mine for peak attention, with some key titles fading
  • Tech major margins will come under pressure as they spend more heavily to sustain growth
  • Facebook will see ad revenue growth struggle as more audience time shifts to its less monetised messaging apps

Companies and brands mentioned in this report: Alphabet, Amazon, Apple, Apple Music, Candy Crush Saga, Clash Of Clans, Facebook, Google, Magic Leap, Microsoft, Netflix, Pixel        Spotify, Swedish National Statistical Office, The EU

Unlock critical media insight and intelligence for competitive advantage

Our clients have full access to all of our reports. Become a Client

Already a client? Login to read this report

Or, purchase this individual report

Purchase this report