MIDiA Research Predictions 2018 Post-Peak Economics
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The 20,000 Foot View: In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media in 2018.
Key Predictions
- Competition for and attention will define the years for digital content; growth come often at the expense competing services
- Free-to-view video will provide subscription services with competition in 2018
- 2018 will the year we start to music consumption shift away from
- Increased investor on Spotify, once it is will see it focus on metrics and concentrate more heavily its free user numbers
- We are peak in the attention economy. will be the year the start to mount as audience becomes a scarce commodity
- In 2018, and Facebook will pursue ever-more strategies to become the leading generation media companies
- 2018 will the rise of unaffiliated eSports
- Mobile games be the canary in the for peak attention, with some titles fading
- Tech major will come under pressure as spend more heavily to sustain
- Facebook will ad revenue growth struggle as audience time shifts to its monetised messaging apps
Companies and brands mentioned in this report: Alphabet, Amazon, Apple, Apple Music, Candy Crush Saga, Clash Of Clans, Facebook, Google, Magic Leap, Microsoft, Netflix, Pixel Spotify, Swedish National Statistical Office, The EU