MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Introducing MIDiA Fuse

Cover image for Introducing MIDiA Fuse

Tim Mulligan

28 Sep 2017

Digital economy

On October 16th MIDiA Research will officially launch Fuse. Fuse is a next generation data tool, which will revolutionise how research and insights teams access and utilize their data sources. In a world...

3 min read

YouTube plays catch up, adopting Twitch-style Sponsorships programme

Karol Severin

22 Sep 2017

games streaming

Live video streaming

YouTube announced this week, (September 20th) that it is expanding its sponsorships programme, following successful testing. Sponsorships will allow viewers to purchase digital goods directly from creators’...

3 min read

In the Social Media Age, the Traditional Media Paradigm No Longer Applies

Tim Mulligan

20 Sep 2017

21st Century Fox

The recent decision by Karen Bradley, the UK Culture Secretary, to refer 21stCentury Fox’s bid to take over Sky Plc to the Competition and Markets Authority is a stark reminder of the lag time between...

3 min read

Spotify, Netflix And Instagram Make Gains In Q2 2017

Cover image for Spotify, Netflix And Instagram Make Gains In Q2 2017

Mark Mulligan

19 Sep 2017

candy crush saga

Since Q4 2016 MIDiA Research has been fielding a quarterly tracker survey across the US, UK, Canada and Australia to build a proprietary dataset that provides a unique insight into how digital consumer...

4 min read

Quick Take: Zynga Partners With Ferrari To Delight CSR2 Players

Karol Severin

15 Sep 2017

Zynga’s CSR2 , a leading racing mobile game, has partnered up with Ferrari for a promotional in-game event to celebrate the 70th anniversary of the iconic car brand. A mutually beneficial brand-building...

2 min read

Comcast Feels The Heat As Wall Street Shows Its Concerns Over Cord-Cutting

Tim Mulligan

13 Sep 2017

Wall Street is not renowned for its ability to take the long-term view. A good example is the recent massive sell-off in Comcast stock, which saw $16 billion wiped off its market cap. It followed the announcement...

3 min read

A View To a Sure Thing: Why Apple and Amazon Want James Bond

Tim Mulligan

12 Sep 2017

Last week the Hollywood Reporter revealed that Apple and Amazon were joining Warner Bros in the bid to win the film distribution rights of James Bond titles from MGM Holdings, the parent company of MGM,...

3 min read

Thoughts On WMG's Acquisition of Spinnin Records

Zach Fuller

8 Sep 2017

Warner Music Group has announced they will be acquiring Dutch Dance Label Spinnin Records for $100m. Whilst the label boasts some of the most popular names in Dance Music, such as Martin Garrix and Tiesto,...

3 min read

Sonos @ 15

Mark Mulligan

8 Sep 2017

Sonos, granddaddy of the connected home audio marketplace, is now 15 years old. Sonos was a pioneer that was so far ahead of its time, it inadvertently found itself as one of the key early drivers of streaming...

6 min read

Thoughts On Rovio’s IPO – Can The Positive Traction Last?

Karol Severin

7 Sep 2017

angry birds movie

cross-entertainment strategy

Rovio has announced it is preparing for an IPO. It would be listed on Nasdaq Helsinki and it plans to issue €30 million worth of shares. Rovio’s announcement highlighted the recent growth of its monthly...

3 min read

Is QQ Music Worth $10 Billion?

Cover image for Is QQ Music Worth $10 Billion?

Mark Mulligan

7 Sep 2017

Western appetite for the Chinese market has long been based upon accessing the 1.4 billion consumers. This has in turn impacted valuations of Chinese companies, particularly when eager western investors...

4 min read

Quick Take: Spotify And Hulu Partner In The US

Mark Mulligan

7 Sep 2017

Spotify just announced it is bundling in the Hulu No Commercials plan into its $4.99 student offering in the US. Given that the Hulu product retails at $7.99 and Spotify at $9.99, this is unmistakably...

2 min read

Why Facebook Is Getting Serious About Delivering Sports Video To The Next Billion Digital Users

Tim Mulligan

6 Sep 2017

On Monday, September 4th, the Indian Premier League (IPL) held its media rights tender process for the rights to stream Indian Cricket matches for five years from 2018 to 2022. A total of 24 companies...

4 min read

Apple, The Culver Studios And The Importance Of Content

Tim Mulligan

4 Sep 2017

The Financial Times has reported that Apple is planning to acquire The Culver Studios, a complex of film-making buildings in LA next to where Sony Pictures is based. The Culver Studios has a long history...

4 min read

Quick Take: Why Amazon and Microsoft Are Joining Forces on Voice

Zach Fuller

1 Sep 2017

Amazon and Microsoft have announced they will be collaborating around the Echo by allowing Microsoft’s Cortana service to be accessed through the voice control device. Whilst the move is not a direct...

2 min read

Mayweather, McGregor and the Changing of the Guard In Premium Sports

Tim Mulligan

1 Sep 2017

Saturday August 26th saw the biggest prize fight in combative sports history, with unbeaten world welterweight champion Floyd Mayweather in a boxing match against Ultimate Fighting Championship (UFC) fighter...

3 min read

How E-sports Could Fit Within The Olympic Framework

Karol Severin

1 Sep 2017

e-sports in olympics

The president of the International Olympic Committee, Thomas Bach, said in an interview that while genres like sport simulators are still in the running to be considered for 2024, the Olympics have no...

4 min read

What’s In A Number: Can Streaming Really Be Worth $28 Billion?

Mark Mulligan

30 Aug 2017

lehman brothers

Goldman Sachs just made some headlines with its assessment that Universal Music is worth $23.5 billion and that the paid streaming market will be worth $28 billion in 2030 (up from $3.5 billion in 2016...

6 min read

GamesCom Takeaways – Gaming Has Become A Fully Fledged Cultural Movement

Karol Severin

25 Aug 2017

As we descended upon Cologne to attend GamesCom 2017, various expectation scenarios were playing out in my head. It’s safe to say that the reality beat most of them. Having spent three days at this monster...

4 min read

Netflix Acquires Millarworld – The Looming Content Wars

Cover image for Netflix Acquires Millarworld – The Looming Content Wars

Tim Mulligan

25 Aug 2017

During the summer recess streaming video reached yet another significant milestone. For the first time, a Streaming Video On Demand (SVOD) service has bought a company for its original content creation...

3 min read

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