MIDiA Blog

Blog - Page 98

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Are China’s Leading Tech Companies Building a Next Gen Full-Stack Sports Ecosystem?

Blog post by Zach Fuller

25 Nov 2016

Chinese investment in sports is unique. True, there has been outside investment in the major European leagues for decades now, as well as the common occurrence of a former world-beater heading to obscure...

Black Friday Offer: Free MIDiA VR Report

Cover image for Black Friday Offer: Free MIDiA VR Report

Blog post by Mark Mulligan

25 Nov 2016

Free MIDiA Report

Shamelessly jumping on the Black Friday bandwagon we have a great offer for you: sign up to the MIDiA weekly research briefing newslettertoday and get a free 18 page VR report: 'The State Of The VR Nation'....

We're Hiring!

Cover image for We're Hiring!

Blog post by Mark Mulligan

23 Nov 2016

We'vebeen fortunate enough to have had a good 2016 at MIDiA Research and we're now planning for an even better 2017. To this end we're hiring for two new positions in our London office: Production Manager...

Linear TV And The Enduring Call Of The Wild

Blog post by Tim Mulligan

21 Nov 2016

natural history

Planet Earth II has shown that there’s still such a thing as appointment to view in TV for non-live events. The BBC’s flagship natural history series had 9.2 million views for its season opener on...

MIDiA’s 2016 Predictions – Here’s How We Did

Blog post by Mark Mulligan

21 Nov 2016

MIDiA Research Predictions

Part of our job here at MIDiA Research is to help our clients ‘look round the corner’ and see what disruptions and innovations are likely to impact their businesses. In short, our job is to help understand...

Why Only Now Are eSports Taking Off?

Blog post by Zach Fuller

18 Nov 2016

Although organised competitions featuring video gamers have existed since the medium’s rise throughout the 70s, it is only recently that the concept of lucrative E-Sports Leagues has become a mainstream...

Why Integrating Siri Into iMessage Matters For Apple

Blog post by Karol Severin

18 Nov 2016

In June,I wrote about Apple finally making leaps towards revamping iMessage in a bid to turn it into a fully-fledged messaging platform able to compete with the leaders like Facebook Messenger and WhatsApp...

YouTube And The Power Of The Cultural Conversation

Blog post by Tim Mulligan

18 Nov 2016

Content Creators

#MadeForTrends is Google’s big PR campaign to present YouTube as a content destination for mainstream consumers to rival linear TV and to show its value as a digital partner for advertisers. In a presentation...

Streaming Music Health Check Deep Dive: Trial Hopping

Cover image for Streaming Music Health Check Deep Dive: Trial Hopping

Blog post by Mark Mulligan

16 Nov 2016

At MIDiA we have just published our latest streaming report: ‘Streaming Music Health Check: Streaming’s Watershed Moment’. In it we combine the latest streaming revenue data, subscriber numbers and...

Quick Take: Amazon Music Unlimited Comes To The UK

Blog post by Mark Mulligan

14 Nov 2016

amazon music unlimited

Amazon announced the anticipated launch of Amazon Music Unlimited in the UK today. For my full take on Amazon Music Unlimited see my previous post here. Make no mistake, Amazon are taking this launch seriously,...

How Snapchat’s Year of Living Dangerously Could End with a Major Win

Blog post by Zach Fuller

11 Nov 2016

augmented reality

Despite an audience both of huge scale and engagement (150m Daily Active Users), this is an uncertain time for Snap Inc. Though they have impressively manoeuvred away from their original incarnation as...

Should The European Commission Penalize Google?

Blog post by Karol Severin

11 Nov 2016

In April 2016, The European commission accused Google of abusing the market leadership of Android to prevent rivals from competing with alternative software and services. Google is now dismissing the claims...

From Reality TV Host To Commander In Chief-The Enduring Power Of TV

Blog post by Tim Mulligan

11 Nov 2016

Amid all the post election analysis on Tuesday’s historic vote and the talk of the first Twitter president it was easy to overlook one enduring truth in America cultural discourse - TV still matters....

Facebook Is Finally Ready To Become A Media Company

Blog post by Mark Mulligan

10 Nov 2016

Facebook beat estimates with its latest earnings but announced that ad revenues would likely slow in 2017 as the digital ad market feels the pinch of advertiser budgets lagging the shift in user behaviour....

Quick Take: HTC’s VR Arcade Revival

Blog post by Zach Fuller

4 Nov 2016

Facebook virtual reality

Expanding the market for Virtual Reality is something we at MIDiA have spoken at length about in the past year, with pricing and the framing of its use for casual gamers remaining two major sticking points...

Why Facebook’s Outlook Remains Strong Despite A Worried Wall Street

Blog post by Karol Severin

4 Nov 2016

Media and Marketing

Facebook released its Q3 2016 results. Though the company beat analysts’ revenue estimates, it suggested a coming slowdown in ad revenues as it is nearing maximum ad load in its current shape. For a...

Why is YouTube Red Struggling To Add Subscribers?

Blog post by Tim Mulligan

3 Nov 2016

Yesterday’s story in the Verge about YouTube Red’s low numbers have not come as a surprise. Acquiring only 1.5 million subscribers in its first year helps to put the relative performance of service...

Why Amazon Prime, China And Video Are All Interlinked

Blog post by Tim Mulligan

2 Nov 2016

Last week two big events happened in Amazon Inc’s world. Firstly the retail giant announced the launch of its Prime express delivery service in the world’s largest e-commerce market, crucially without...

Here's Why The Music Industry Needs To Dump Non-Discretionary Pricing

Cover image for Here's Why The Music Industry Needs To Dump Non-Discretionary Pricing

Blog post by Mark Mulligan

28 Oct 2016

International Pricing

Spotify’s 2015 UK accounts painted a vibrant picture with both profits and above average Average Revenue Per User (ARPU). However, a little caution is required before assuming all the answers to the...

What The Death Of Vine Means For Super Short Form Video

Blog post by Tim Mulligan

28 Oct 2016

supershort form video

Yesterday’s announcement of the death of Vine is a stark reminder of just how fickle the video app landscape is and underlines just how important vision is in acquisition strategy for tech companies....

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