Marketing Strategy blog by MIDiA Research

Blog: Marketing Strategy

New content is not the only answer for creators

Blog post by Sam Griffin

4 May 2023

As platforms become inundated with new content, competition for attention is constantly intensifying. Many creators must keep working harder (streaming more) to maintain their current metrics. The requirement...

Gig tickets: artist discovery versus consumer satisfaction

Blog post by Ashleigh Millar

13 Apr 2023

Music

Media and Marketing

Marketing Strategy

Since the return to normal, superstars and up-and-coming artists alike are creating new ways to adapt to the attention economy – and live performances are no exception. In a world accustomed to on-demand...

The future of podcasts is growing beyond the screen

Blog post by Annie Langston

5 Apr 2023

experiences

IRl

artificial intelligence

Podcasts are breaking out of isolated, digital consumption and into real-life experiences. At this year’s On Air Fest, the Pod Loft hosted a series of podcast activations for a variety of shows, including...

Music fandom’s problem is TV’s opportunity

Blog post by Mark Mulligan

30 Mar 2023

Music

Marketing Strategy

Music fandom is approaching a crisis point. The good news is that because of streaming, more people are listening to more music than ever and more artists are releasing music than at any time in the past....

Swift and Healy set the tone for live music in the 2020s

Blog post by Ashleigh Millar

23 Mar 2023

taylor swift

the 1975

Marketing

When P!nk released her Greatest Hits…So Far! album back in 2010, radio show presenters were quick to respond by discussing what they believed would become the death of her career. According to them,...

Hybrid live streaming provides new opportunities to build authentic global fanbases

Blog post by Srishti Das

22 Mar 2023

live music

hybrid live streaming

live streaming

July 2022 saw Boiler Room’s hands in one of the most iconic dance music / pop culture crossovers that led to the era of “Fred againia”. Fred again..’s Boiler Room set has (so far) garnered 16...

Snapchat and TikTok: The hAIghs and the lows of AI in social

Blog post by Ashleigh Millar

9 Mar 2023

snapchat

Media and Marketing

Marketing Strategy

Thanks to the record-breaking success of OpenAI’s ChatGPT, all eyes are on artificial intelligence. From generative AI to social media filters, consumers have a growing expectation from entertainment,...

Authenticity in the West versus artificiality in the East

Blog post by Ashleigh Millar

23 Feb 2023

artificial intelligence

virtual reality

You might have heard the term “deinfluencing” floating around the internet recently. For context, earlier this year, a popular American TikTok beauty influencer, Mikayla Nogueira, took to the app to...

Blue ticks and adverts and meta (AI)!

Blog post by Ashleigh Millar

14 Feb 2023

Media and Marketing

Marketing Strategy

Another Super Bowl Sunday (and half-time show) has left us as quickly as it arrived. [SPOILER] Chiefs won 38 to 35, Rihanna’s “surprise guest” was in fact her baby bump, and Fox Sports reported that...

The Last of Us – when games meet video

Blog post by Sam Griffin

26 Jan 2023

video streaming

HBO Max

The Last of Us

The HBO Original production of Naughty Dog’s The Last of Us is solidifying the foundations of modern expectations for games video crossovers. With the games market increasingly saturated and seemingly...

Emerging market music cultures are shaping the global music industry

Blog post by Srishti Das

13 Jan 2023

scenes

cultural insight

emerging markets

The music industry's focus has slowly but steadily moved towards emerging markets in order to find the next billion music consumers. The first phase of this move saw major labels consciously pushing their...

Music discovery in 2023 is about the journey, not the moment

Blog post by Tatiana Cirisano

12 Jan 2023

music streaming

Spotify

TikTok

Oversaturation was among the hottest music industry topics of 2022. By now, we have all read — and maybe gasped at — the recent estimate that more than 100,000 new songs hit streaming services daily....

How Chloe Grace Moretz has created a virtuous circle for Amazon Prime Video and Twitch

Blog post by Ben Woods

15 Dec 2022

Twitch

amazon prime video

live streaming

In Amazon Prime’s sci-fi opus, The Peripheral , the actress Chloe Grace Moretz plays a virtual reality gamer who uses her skills to navigate the near future. It is a canny piece of casting considering...

Games report bundle offer – the less you can afford research, the more you probably need it

Blog post by Karol Severin

2 Dec 2022

gamer insight

games strategy

games production

Part of the festive period is about reflection and new aspirations. I, for one, am eternally grateful that MIDiA works with some of the most successful companies in entertainment. I love that we get to...

What broadcasters should learn from Sky Sports misstep with influencer IShowSpeed

Blog post by Ben Woods

29 Nov 2022

Content Creators

influencer

live sports

After collaborating with the social media influencer IShowSpeed (Speed) earlier this month, Sky Sports was left with a bitter taste. Speed, who has amassed 13 million subscribers on YouTube for his livestreams...

What Elon's Twitter means for music

Blog post by Tatiana Cirisano

29 Nov 2022

social media

twitter

Content Creators

When we wrote about Elon Musk’s bid to buy Twitter back in April, the idea that it would actually happen seemed far-fetched. Now, of course, Musk really is in charge, and the fate of the social platform,...

Meghan Trainor vs. Sam Smith: Newsflash, authentic(ish) marketing is ‘in’

Blog post by Ashleigh Millar

2 Nov 2022

Music

Media and Marketing

Meghan Trainor

If you have found yourself of TikTok over the last month, you will have most likely been inundated with Sam Smith ‘Unholy’ and Meghan Trainor ‘Made You Look’ content. The two artists made TikTok...

Midnights: modern-day music marketing 101

Blog post by Ashleigh Millar

27 Oct 2022

taylor swift

community

online communities

Are we surprised that Taylor Swift has broken records (yet again) after dropping her new album, Midnights (and Midnights (3am Edition) )? In the first five days of release, Midnights earned more than an...

User-centric versus feature-centric: the future of social platforms

Blog post by Hanna Kahlert

12 Oct 2022

Vinyl now matters more to the music industry

Blog post by Keith Jopling

11 Oct 2022

Spotify

streaming music

Music

It is the final quarter of 2022 and almost time for Spotify Wrapped – that thrilling rush of data that knows more about your music listening habits than you do yourself. However, my Wrapped will be redundant...

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