Blog: YouTube Shorts

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Ban or no ban, what comes next for TikTok creators?

Hanna Kahlert

22 Jan 2025

Marketing Strategy

YouTube

TikTok

The TikTok ban saga continues. The official date of the ban saw the app go dark in the US and Canada, replaced by a notice that the law had come into effect. However, only a few hours later, the app came...

min read

What TikTok and Spotify have in common

Tatiana Cirisano

2 May 2024

TikTok

Spotify

music industry

In all likelihood, it has been years since anyone working in music went a week without talking about TikTok. In fact, the same probably goes for anyone with an internet connection. The platform’s clash...

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Could YouTube be the music-first social platform the industry needs?

Tatiana Cirisano

22 Feb 2024

music video

TikTok

YouTube

In December, we mused on what could happen if artists collectively stepped off the content treadmill. With Universal Music Group (UMG) removing its catalogue from TikTok, that thought experiment came startlingly...

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Ghost podcasts are haunting your social feed — what to know about the new ad format

Rutger Rosenborg

17 Jan 2024

Podcasts

TikTok

Social media

We typically think about podcast advertising in terms of brands advertising their products on podcasts, but an emerging podcast advertising trend is calling into question what a podcast actually is. Rather...

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Why YouTube should disrupt streaming TV’s love affair with TikTok

Ben Woods

28 Sep 2023

YouTube Shorts

TikTok

south park

It has become a tried and tested tactic for streaming TV services: Take the exclusive show you want to promote, drop the first episode on social media for free, and hope it motivates audiences enough to...

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Cannibalisation is inevitable for YouTube as the attention economy bites

Ben Woods

13 Sep 2023

Social video

YouTube Shorts

YouTube

When YouTube launched Shorts in 2021, the social video platform was knowingly risking de-stabilising its core business. The rationale behind launching a short-form video offer was that the risk of not...

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Live streams won’t steal ticket sales, but social just might

Tatiana Cirisano

18 Apr 2023

live streaming

coachella

music festivals

Frank Ocean’s headlining Coachella set on Sunday night was one of the most-anticipated sets ever, not least because the elusive singer has not performed publicly since 2017, but also because the performance...

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YouTube’s new king must reclaim the title of social video’s great innovator

Ben Woods

23 Feb 2023

Social video

yotube

FAST

YouTube’s changing of the guard has brought forward a stark reality: the social video platform responsible for a seismic shift in how video is created, monetised, and distributed is now looking and feeling...

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YouTube’s one-stop shop offers a salvation to creator burn-out

Ben Woods

12 Jan 2023

Creator economy

Social video

YouTube

A popular YouTube channel offering tips for fledgling creators made a surprising admission recently. After amassing nearly 200,000 YouTube subscribers around its “how-to guides” for live streamers,...

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YouTube's secret weapon for overtaking Spotify

Tatiana Cirisano

22 Sep 2022

Creator economy

Music creators

YouTube

YouTube has not been quiet about its ambitions to overtake Spotify as the music industry’s top revenue driver by 2025. The clock is ticking, and although YouTube is the most popular platform for music...

min read