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YouTube's secret weapon for overtaking Spotify

Cover image for YouTube's secret weapon for overtaking Spotify
Tatiana Cirisano
YouTube has not been quiet about its ambitions to overtake Spotify as the music industry’s top revenue driver by 2025. The clock is ticking, and although YouTube is the most popular platform for music listening globally (55% of consumers watch music videos on YouTube, compared to 24% who listen to Spotify), it still has a significant way to go towards translating that dominance to revenue.
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