Blog: youtube shorts

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Cannibalisation is inevitable for YouTube as the attention economy bites

Blog post by Ben Woods

13 Sep 2023

social video

youtube shorts

YouTube

When YouTube launched Shorts in 2021, the social video platform was knowingly risking de-stabilising its core business. The rationale behind launching a short-form video offer was that the risk of not...

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Live streams won’t steal ticket sales, but social just might

Blog post by Tatiana Cirisano

18 Apr 2023

live streaming

coachella

music festivals

Frank Ocean’s headlining Coachella set on Sunday night was one of the most-anticipated sets ever, not least because the elusive singer has not performed publicly since 2017, but also because the performance...

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