Kevin Mayer blog by MIDiA Research

Blog: Kevin Mayer

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Why managing Disney’s streaming transition requires leadership in depth

Blog post by Tim Mulligan

1 Aug 2023

Walt Disney

Kevin Mayer

Tom Staggs

2023 was supposed to be about the 100thanniversary of the Walt Disney Company and the celebration of a media major driving streaming and intellectual property (IP) innovation. Instead, it has become a...

TikTok Steals a March On Disney

Blog post by Tim Mulligan

19 May 2020

Disney

Kevin Mayer

TikTok

Kevin Mayer who has been instrumental in leading the Disney direct-to-consumer (D2C) strategy has left Walt Disney Co. to become CEO and COO of TikTok, the disruptive social media app owned by Chinese...