Blog: TikTok - Page 6

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Music discovery in 2023 is about the journey, not the moment

Cover image for Music discovery in 2023 is about the journey, not the moment

Tatiana Cirisano

12 Jan 2023

Music streaming

Oversaturation was among the hottest music industry topics of 2022. By now, we have all read — and maybe gasped at — the recent estimate that more than 100,000 new songs hit streaming services daily.

min read

The YouTube advantage: How social video platforms could seize the podcast market

Cover image for The YouTube advantage: How social video platforms could seize the podcast market

Annie Langston

7 Dec 2022

After launching a podcasts page for US users in August, YouTube is debuting its first official trends podcast . Like & Describe: The Official YouTube Trends Podcast is hosted by Matpat , a long-time YouTuber with 16.

min read

Spotify and Emma Chamberlain kick off new era of gen Z podcasts

Cover image for Spotify and Emma Chamberlain kick off new era of gen Z podcasts

Annie Langston

30 Nov 2022

Spotify has already begun its pursuit of gen Z on the music side, and now is doing the same for podcasts. Emma Chamberlain, the 21-year-old YouTuber and coffee company owner, has signed an exclusive podcast deal with Spotify.

min read

What broadcasters should learn from Sky Sports misstep with influencer IShowSpeed

Cover image for What broadcasters should learn from Sky Sports misstep with influencer IShowSpeed

Ben Woods

29 Nov 2022

Content Creators

After collaborating with the social media influencer IShowSpeed (Speed) earlier this month, Sky Sports was left with a bitter taste. Speed, who has amassed 13 million subscribers on YouTube for his livestreams featuring gaming and slapstick content, had flown to the UK to watch his favourite footballer, Cristiano Ronaldo.

min read

What Elon's Twitter means for music

Cover image for What Elon's Twitter means for music

Tatiana Cirisano

29 Nov 2022

Content Creators

When we wrote about Elon Musk’s bid to buy Twitter back in April, the idea that it would actually happen seemed far-fetched. Now, of course, Musk really is in charge, and the fate of the social platform, which 24% of consumers use weekly, is unclear.

min read

The record labels’ TikTok opportunity cost

Cover image for The record labels’ TikTok opportunity cost

Tatiana Cirisano

22 Nov 2022

Music streaming

With their short-term music licensing agreements soon to expire, record labels are reportedly pressuring TikTok to sign an ad revenue share agreement, which would see TikTok pay a share of advertising revenue to music rightsholders.

min read

Is Mastodon the beginning of the social platform revolution?

Cover image for Is Mastodon the beginning of the social platform revolution?

Hanna Kahlert

9 Nov 2022

social platform

Elon Musk’s takeover of Twitter last week has raised serious questions about the future of the app, and about the future of social platforms overall . As the likes of TikTok move social into the category of content, and new, use-specific social platforms begin to take off, it seems that not only is now the time for social platform disruption – it is already happening.

min read

The cost of music streaming just went up — here is what must come next

Cover image for The cost of music streaming just went up — here is what must come next

Tatiana Cirisano

3 Nov 2022

Music streaming

It is finally happening. Apple Music raised its music streaming subscription price for the first time ever, following price rises from the likes of YouTube and Deezer, and Spotify indicates that it will do the same in 2023.

min read

Meghan Trainor vs. Sam Smith: Newsflash, authentic(ish) marketing is ‘in’

Cover image for Meghan Trainor vs. Sam Smith: Newsflash, authentic(ish) marketing is ‘in’

Ashleigh Millar

2 Nov 2022

Media and Marketing

If you have found yourself of TikTok over the last month, you will have most likely been inundated with Sam Smith ‘Unholy’ and Meghan Trainor ‘Made You Look’ content. The two artists made TikTok marketing a priority, but they have approached it in slightly different ways.

min read

Not just music: How TikTok could enter the podcast market

Cover image for Not just music: How TikTok could enter the podcast market

Annie Langston

2 Nov 2022

It increasingly feels like it is TikTok’s world, and we are all just living in it. With the anticipation of TikTok Music , parent company ByteDance is steadily expanding into every form of entertainment, and podcasts may be next.

min read

The music industry needs a new format

Cover image for The music industry needs a new format

Mark Mulligan

20 Oct 2022

music product strategy

Non-DSP streaming was one of – arguably the – differences between steady growth and stellar growth for the music business in 2021. With three billion dollars of retail revenues in 2021, non-DSP has quickly become a key source of revenue, but not without bringing its own set of challenges .

min read

TikTok Music could change the game

Cover image for TikTok Music could change the game

Mark Mulligan

14 Oct 2022

There has been talk for some time now of TikTok parent ByteDance launching a music streaming service in Western markets. It already has Resso in Indonesia, India, and Brazil, but has spiked interest recently with trademark registrations, new Twitter accounts, and reports that ‘more than a dozen’ new markets are being prepped .

min read

YouTube's secret weapon for overtaking Spotify

Cover image for YouTube's secret weapon for overtaking Spotify

Tatiana Cirisano

22 Sep 2022

Creator economy

YouTube has not been quiet about its ambitions to overtake Spotify as the music industry’s top revenue driver by 2025. The clock is ticking, and although YouTube is the most popular platform for music listening globally (55% of consumers watch music videos on YouTube, compared to 24% who listen to Spotify), it still has a significant way to go towards translating that dominance to revenue.

min read

"The meme made me do it": Why consumption often has nothing to do with what is being consumed

Cover image for "The meme made me do it": Why consumption often has nothing to do with what is being consumed

Hanna Kahlert

7 Sep 2022

The powerhouse cast and director of Don’t Worry Darling gathered for the film’s premier this week in Venice, enjoying a five-minute standing ovation and critically acclaimed reviews. In the words of lead actor Harry Styles himself , “like, it feels like a movie.

min read

Andrew Tate, the manosphere and social media platform responsibility

Cover image for Andrew Tate, the manosphere and social media platform responsibility

Ashleigh Millar

30 Aug 2022

Millennials among us may remember Hunter Moore, a man that Rolling Stone aptly named “the most hated man on the internet” , and who is now the subject of Netflix’s recent documentary series of the same title.

min read

What happens when content supersedes the creator?

Cover image for What happens when content supersedes the creator?

Tatiana Cirisano

25 Aug 2022

Creator economy

It is becoming increasingly clear that the future of the user interface looks like a TikTok feed. Companies from Meta to Spotify and Amazon have tested TikTok-like feeds that are focused on discovery, and even though Meta ended up rolling back some of its TikTok-inspired changes, its implementation of the format on Facebook and Instagram likely signals a wider shift to come.

min read

Podcast discovery is getting a TikTok facelift

Cover image for Podcast discovery is getting a TikTok facelift

Annie Langston

18 Aug 2022

Podcast discoverability continues to be a core challenge for audience platforms, audio creators, and listeners. With the rise of the creator economy, more voices are entering the space, which increases the amount of noise creators must break through to be noticed.

min read

What happens when every platform has different top artists? Hint: it may be a good thing

Cover image for What happens when every platform has different top artists? Hint: it may be a good thing

Tatiana Cirisano

10 Aug 2022

fragmented fandom

Consumer behaviour

music marketing

Fragmentation is on full display in Chartmetric’s H1 2022 trends report , which lists the top 10 “breakthrough artists” between January and June for each of eight different platforms. It is immediately obvious that each list is completely different.

min read

TikTok Music: Here is what it would mean for you

Cover image for TikTok Music: Here is what it would mean for you

Kriss Thakrar

2 Aug 2022

Music streaming

TikTok has filed a US trademark for TikTok Music , building speculation on whether the platform is gearing up to launch a streaming service. It already has the tools at its disposal with Resso, its streaming service for emerging markets.

min read

A counterculture music industry is emerging — welcome to the platform era

Cover image for A counterculture music industry is emerging — welcome to the platform era

Tatiana Cirisano

5 Jul 2022

What do TikTok’s distribution tool , Universal Music Group’s samples marketplace , and Snoop Dogg’s virtual marijuana have in common? On the surface, not much. But beneath, these news headlines are just three more recent reflections of what MIDiA has identified as a new iteration of the music business.

min read

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