Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Quick Take: Why Amazon and Microsoft Are Joining Forces on Voice

Zach Fuller
Amazon and Microsoft have announced they will be collaborating around the Echo by allowing Microsoft’s Cortana service to be accessed through the voice control device. Whilst the move is not a direct merger between the company’s two respective voice assistants, it will now allow users commanding Cortana to open Alexa, meaning you will now be able to launch one of over 18,000 Alexa skills.
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If Amazon Swallows Retail, Could Facebook Do the Same with Media?

Zach Fuller
Former President and CEO of Netscape James L. Barksdale once said he knew of two ways to make money, ‘Bundling and Unbundling’. Whilst much of the focus has been on the unbundling factor of media, with consumers increasingly opting for more affordable SVOD services over cumbersome and expensive Pay-TV offerings, we could soon see another re-bundling factor occur.
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Super Evil Megacorp Pushes Mobile Gaming Boundaries

Karol Severin
The company most known for its multiplayer online battle arena (MOBA) title Vainglory, has announced that it successfully raised $19 million to further expand its studio space. Besides its name, Super Evil Megacorp is worth watching because of its persistent vision of mobile gamers deserving more than sub-par gameplay experiences, due to the limitations of their mobile device.
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Spotify at 60 Million Paid Subscribers: What’s Next?

Zach Fuller
Spotify announced on August 1 thatit hadreached 60 million paid subscribers, just five months after the company hit 50 million. This ispositive news for the music streaming economy, but with a prospective IPO, Spotify will need to continue this growth trajectory expected of tech stocks by Wall Street, and continue to seek new revenue streams.
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