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DAZN launches in the US – is it worth the gamble?

Alistair Taylor
On September 10 th 2018 UK-based Perform Group officially launched DAZN US, its sports streaming video on demand (SVOD) service for the US. Following its inaugural launch in August 2016 in Austria, Germany and Switzerland, which was followed shortly thereafter by its launch in Japan, Perform has been actively buying up an extensive range of international sporting rights.
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Nike Has Initiated A New Era for Politicised Brands

Georgia Meyer
Colin Kaepernick
Sports
Nike’s choice to use Colin Kaepernick as one of the faces of its Just Do It slogan anniversary campaign is the latest – but as yet unmatched in scale – step in overt brand politics. The issue which Nike has just dived into, has to be one of the most profoundly personal and local – and at the same time, national-conscience defining – issues of US politics on the table today.
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Quick Take: Twitch and Amazon’s Advertising Strategy  

Zach Fuller
digital advertising
Media
Twitch
It is the fastest growing segment of the business and yet until recently no one seems to have addressed the extent to which Amazon’s advertising is becoming an increasing force in ad land. Now that’s its online gaming streaming platform Twitch is targeting over $1 billion in annually in advertising, will the next two years see the e-commerce and cloud giant meaningfully break the digital ad duopoly held by Alphabet and Facebook? Firstly, some figures: Amazon’s advertising business could deliver as much as $8/9 billion USD for 2018.
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Facebook Becomes A Player In Indian Sports Rights

Tim Mulligan
Facebook
India
La Liga
Despite the shock to Facebook’s growth narrative in the first half of 2018, the social media giant is not standing still in rolling out its global content strategy. First came the Cambridge Analytica data leaking scandal in April and then the unprecedented 20% plunge ($120 billion – equivalent to the loss of nearly four Spotifys) in its market cap in July, instigated by a decline in daily active users (DAUs) in Q2 2018.
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Disney Q3 Earnings: The Painful Transition To Direct-To-Consumer

Tim Mulligan
BAMTech
Disney
ESPN+
Yesterday a besieged Bob Iger, chairman and CEO of Walt Disney Co. had to defend his company’s Q3 (calendar Q2) results against the inflated demands of Wall Street. Disney has come out with a bold strategy to compete directly with subscription video on demand (SVOD) services, with the announcement of its intent to launch a direct-to-consumer Disney originals content proposition in 2019, alongside the launch of streaming sports service ESPN+ in April 2018 .
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