Blog: Activision Blizzard

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Why the Xbox announcement is an important and strategically smart nod to developers

Karol Severin

16 Feb 2024

Xbox announcement

cross-platform

Games console

Xbox announced on its podcast with Phil Spencer, Sarah Bond and Matt Booty, that it is bringing four of its titles to other consoles. While no specific titles were named, it ruled out Starfield and Indiana Jones, and mentioned that two of the games are community driven and the remainder are smaller ...

min read

Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis

Perry Gresham

10 Nov 2023

Legend of Zelda

Mario

Sony Pictures

Gaming has been mainstream for a while, but in recent years it has started flexing its cross-cultural muscles, intersecting with music, sports, and increasingly with video . The latest example is a new live-action movie, based on The Legend of Zelda games franchise, announced this week as a collabor...

min read

Microsoft’s big win against the FTC

Karol Severin

13 Jul 2023

Microsoft

m&a

Activision Blizzard

Microsoft has won its case against the FTC’s motion for a preliminary injunction to halt or terminate the deal. There is still an ongoing antitrust case by the FTC against Microsoft, but now the acquisition can conclude before the antitrust case does.

min read

Has Blizzard’s mobile gamble paid off?

Perry Gresham

11 Aug 2022

mobile games

diablo

microtransactions

Blizzard was once perhaps the most loved game developer – with a devoted fanbase built on the back of iconic titles like Diablo and World of Warcraft. However, over the past few years there has been a shift in the perception of the developer, especially within its core fanbase.

min read

Is gaming the solution to sports’ Gen Z problem?

Alistair Taylor

8 Mar 2021

Gaming

Games

esports

It has been well-documented that Gen Z’s and Generation Alpha’s interest in watching live sports has waned . It is important to dispel the notion that the younger cohorts are less likely to engage with sports, but rather to appreciate that they just consume them differently .

min read

Quick Take: Activision Blizzard Results And Why Engagement Matters Now More Than Ever

Karol Severin

12 Nov 2018

Activision

Activision Blizzard

Activision q3

Activision Blizzard reported its Q3 results late last week. Despite beating guidance on net income, which reached $260 million, the company’s stock plummeted following the announcement. The key worries include engagement, success of future games within franchises like Call of Duty and Destiny, as ...

min read

The Birth of The ESPN For Video Games?

Tim Mulligan

5 Jan 2016

Activision Blizzard

Digital Media

ESPN+

Amidst all the Pay TV industry angst around ESPN, Disney’s troubled Sports-Network, a new venture has appeared which specifically aims to replicate ESPN’s business model. Activision Blizzard, the gaming publisher behind the hugely successful Call Of Duty video game is now looking to get into Pay...

min read