Blog: Activision Blizzard

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Why the Xbox announcement is an important and strategically smart nod to developers

Cover image for Why the Xbox announcement is an important and strategically smart nod to developers
Karol Severin
Xbox announced on its podcast with Phil Spencer, Sarah Bond and Matt Booty, that it is bringing four of its titles to other consoles. While no specific titles were named, it ruled out Starfield and Indiana Jones, and mentioned that two of the games are community driven and the remainder are smaller games that may have reached a plateau on Xbox.
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Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis

Cover image for Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis
Perry Gresham
Gaming has been mainstream for a while, but in recent years it has started flexing its cross-cultural muscles, intersecting with music, sports, and increasingly with video . The latest example is a new live-action movie, based on The Legend of Zelda games franchise, announced this week as a collaboration between Nintendo and Sony Pictures.
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Quick Take: Activision Blizzard Results And Why Engagement Matters Now More Than Ever

Karol Severin
Activision Blizzard reported its Q3 results late last week. Despite beating guidance on net income, which reached $260 million, the company’s stock plummeted following the announcement. The key worries include engagement, success of future games within franchises like Call of Duty and Destiny, as well as having a very good successful previous year to compare against.
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