Blog: hype cycle

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Has the NFT and crypto hype met its match in an IRL cost-of-living crisis?

Cover image for Has the NFT and crypto hype met its match in an IRL cost-of-living crisis?
Hanna Kahlert
Where have all the NFTs gone? Nine months ago, you could not go twenty minutes in the industry without hearing the term. The concept was intriguing, nebulous – a potential answer to the disquiet of a digital-entertainment industry seeking new clarity on the concepts of ownership and value in a streaming-first market, with audiences prioritising access over ownership.
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Will AI Replace The Artist Altogether Or Will It Serve As Another Creation Tool?

Zach Fuller
In covering tech trends, we try to avoid chasing after the latest buzzwords at MIDiA. Artificial Intelligence certainly ticks the boxes of Gartner’s famed hype cycle model , i.e. technologies that attract VC funding and obligatory media headlines before falling into a trough of disillusionment, often never recovering.
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