Blog: Reddit

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

What got you here won’t get you there: how Spotify built a new business

Mark Mulligan

17 Jan 2025

Business Strategy

Spotify

Streaming

Since its inception, Spotify has been, and continues to be, the streaming music market’s lightning rod. This is due to its continued ability to maintain leading market share and the fact it is the only...

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Reddit’s IPO is a nail in the coffin for the centralised internet

Hanna Kahlert

28 Mar 2024

Social

centralised internet

Last week, Reddit, the 19 year old social(ish) platform and long-time backbone of the internet, went up for IPO. The news is not exactly a surprise; the company has been hinting at it for years now, and...

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Social platforms are going niche: the end of copycat features

Hanna Kahlert

28 Jun 2023

Social

Facebook

It has long been a recurring strategy for social platforms to borrow one another’s successful features – to the benefit of the incumbents, and the difficulty of new players trying to break through....

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To the moon: The GameStop stock story reveals a dynamic shift in consumption culture

Hanna Kahlert

3 Feb 2021

Media and Marketing

content consumption

consumer trends

“Mortgage-backed securities, sub-prime loans, tranches… It’s pretty confusing right? Does it make you feel bored, or stupid? Well, it’s supposed to. Wall Street loves to use confusing terms to...

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NFL Adding Music to Its Playbook

Alistair Taylor

4 Nov 2019

archived footage

audio content

curated playlists

The NFL continues expanding its reach with the news that it is providing both video and audio content to global streaming services Spotify and Tidal. This follows the NFL’s recently- announced partnerships...

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NFL Tackles Gen Z through Social Media Platforms

Amanda Stears

17 Sep 2019

AMA

CBS

e-sports

5 September marked the kick-off of the 2019 National Football League (NFL) season – its 100th season to-date. This will be particularly relevant for broadcasters and sports rights holders alike, as the...

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Why Reddit Has To Get Mobile Right

Karol Severin

15 Dec 2015

app monetization

Freemium

mobile app strategy

Reddit has had a tough time going mobile. Their initial attempt at an official app failed in 2011. Since then, a plethora of independent Reddit apps emerged, capturing a part of Reddit’s potential mobile...

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